{"id":1332895,"date":"2025-05-01T12:00:00","date_gmt":"2025-05-01T11:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&#038;p=1332895"},"modified":"2026-07-01T06:45:29","modified_gmt":"2026-07-01T05:45:29","slug":"may-news-reimagining-marketing-with-ai-agents-client-cases-bouygues","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/zh\/pdf-newsletters\/may-news-reimagining-marketing-with-ai-agents-client-cases-bouygues\/","title":{"rendered":"\u4e94\u6708\u65b0\u95fb | \u5229\u7528\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u91cd\u65b0\u60f3\u8c61\u8425\u9500 | \u5ba2\u6237\u6848\u4f8b\uff1a\u5229\u7528 GenAI \u6269\u5c55\u521b\u9020\u529b | Adopt AI \u5cf0\u4f1a"},"content":{"rendered":"<p>\u8425\u9500\u9886\u57df\u6b63\u5728\u8fc5\u901f\u53d1\u5c55\u3002. <strong>\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u548c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u6b63\u5728\u6539\u53d8\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\u3001\u9500\u552e\u548c\u521b\u4f5c\u7684\u65b9\u5f0f<\/strong>, \uff0c\u4ece\u800c\u5c06\u4e2a\u6027\u5316\u3001\u6548\u7387\u548c\u5f71\u54cd\u529b\u63d0\u5347\u81f3\u5168\u65b0\u9ad8\u5ea6\u3002\u5728\u672c\u671f\u4e2d\uff0c\u8ba9\u6211\u4eec\u63a2\u7d22\u884c\u4e1a\u9886\u519b\u8005\u5982\u4f55\u5229\u7528\u8fd9\u4e9b\u6280\u672f\u6765\u5851\u9020\u8425\u9500\u548c\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u672a\u6765\uff1a1. Artefact \u64b0\u5199\u7684\u300a\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4e0e AI \u4ee3\u7406\u5c06\u5982\u4f55\u5851\u9020\u8425\u9500\u548c\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u672a\u6765\u300b\u30022. BOUYGUES TELECOM \u5982\u4f55\u501f\u52a9\u751f\u6210\u5f0f\u667a\u80fd\u4ee3\u7406AI\u9769\u65b0\u6570\u5b57\u9500\u552e\u30023. \u8d5b\u8bfa\u83f2\uff08SANOFI\uff09\u62bc\u6ce8\u667a\u80fd\u4ee3\u7406AI\uff0c\u91cd\u5851\u5546\u4e1a\u5353\u8d8a\u30024. \u7834\u89e3\u54c1\u724c\u5efa\u8bbe\u5bc6\u7801\uff1a\u79d1\u8482\uff08COTY\uff09\u5982\u4f55\u4e0eArtefact\u5408\u4f5c\uff0c\u901a\u8fc7\u6d1e\u5bdf\u9a71\u52a8\u578b\u8425\u9500\u5b9e\u73b0\u89c4\u6a21\u5316\u589e\u957f\u30025. Graph ID\uff1aData\u2014\u2014\u5408\u4f5c\u662fTF1\u5a92\u4f53\u6218\u7565\u7684\u6838\u5fc3\u30026. \u501f\u52a9\u751f\u6210\u5f0fAI\uff08GenAI\uff09\u91ca\u653e\u521b\u610f\u6f5c\u529b\uff1aArtefact 3000\u521b\u610f\u673a\u6784\u5982\u4f55\u5728AI\u9a71\u52a8\u7684\u8425\u9500\u65f6\u4ee3\u63d0\u5347\u5a92\u4f53\u8868\u73b0\u3002.<\/p>\n\n\n\n<p><strong>Artefact\uff1a\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4e0eAI\u4ee3\u7406\u5bf9\u8425\u9500\u53ca\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u672a\u6765\u5f71\u54cd<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Artefact\uff1a\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4e0eAI\u4ee3\u7406\u5bf9\u8425\u9500\u53ca\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u672a\u6765\u5f71\u54cd<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/zh\/blog\/an-innovators-approach-to-data-and-ai-in-travel-tourism-and-transportation-the-bridge-interview-of-florent-bernard-managing-partner-at-artefact\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0b\u8f7d\u6f14\u793a\u6587\u7a3f<\/a><\/div>\n<\/div>\n\n\n\n<p>\u5728\u8fd9\u6bb5\u89c6\u9891\u4e2d\uff0c, <strong>\u54c8\u5357-\u74e6\u8d5e<\/strong>, Managing Partner \u517c Artefact \u5168\u7403\u4eba\u5de5\u667a\u80fd\u52a0\u901f\u4e1a\u52a1\u8d1f\u8d23\u4eba\uff0c\u63a2\u8ba8\u4e86\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5982\u4f55\u91cd\u5851\u8425\u9500\u548c\u4e1a\u52a1\u8fd0\u8425\u3002\u5c3d\u7ba1\u76f8\u5173\u8bdd\u9898\u5907\u53d7\u70ed\u8bae\uff0c\u4f46\u5927\u591a\u6570\u4f01\u4e1a\u4ecd\u5904\u4e8e\u4eba\u5de5\u667a\u80fd\u5e94\u7528\u7684\u8d77\u6b65\u9636\u6bb5\u3002 \u7ea6\u670919%\u7684\u4f01\u4e1a\u5c5e\u4e8e\u201c\u9886\u519b\u8005\u201d\uff0c\u5b83\u4eec\u5df2\u5229\u7528\u4eba\u5de5\u667a\u80fd\u4f18\u5316\u4e86\u73b0\u6709\u8fd0\u8425\uff0c\u4f46\u9664\u6b64\u4e4b\u5916\uff0c\u771f\u6b63\u5b9e\u73b0\u8f6c\u578b\u7684\u4f01\u4e1a\u5be5\u5be5\u65e0\u51e0\u3002. <strong><em>\u201c\u786e\u5b9e\u6709\u4eba\u5728\u8f6c\u578b\u65b9\u9762\u53d6\u5f97\u4e86\u771f\u6b63\u7684\u6210\u529f\uff0c\u4f46\u8fd9\u4e00\u6bd4\u4f8b\u4e0d\u52301%\u3002\u8fd9\u8868\u660e\uff0c\u5982\u4eca\u4ecd\u6709\u5de8\u5927\u7684\u6539\u8fdb\u7a7a\u95f4\uff0c\u201d<\/em><\/strong> \u54c8\u5357\u6307\u51fa\u3002\u4e3b\u8981\u969c\u788d\u4f9d\u7136\u5b58\u5728\uff1adata \u672a\u80fd\u5f97\u5230\u5145\u5206\u5229\u7528\u3001\u7ec4\u7ec7\u58c1\u5792\u4ee5\u53ca\u6574\u5408\u4e0d\u8db3\u3002\u5982\u4eca\uff0c\u5f97\u76ca\u4e8e\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLMs\uff09\uff0c, <strong>\u4eba\u5de5\u667a\u80fd\u73b0\u5728\u80fd\u66f4\u6df1\u5165\u5730\u7406\u89e3\u7528\u6237\u610f\u56fe<\/strong>, \uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u4f73\u7684\u4e2a\u6027\u5316\u3002\u4f46\u771f\u6b63\u7684\u98a0\u8986\u6027\u53d8\u9769\u5728\u4e8e\u201c<strong>\u4ee3\u7406\u5316<\/strong>\u201d\uff0c\u5176\u4e2d <strong>AI\u4ee3\u7406\u5b9e\u65f6\u6fc0\u6d3b\u5e76\u534f\u8c03data<\/strong>. \u8fd9\u4e00\u8f6c\u53d8\u9700\u8981\u65b0\u7684\u6cbb\u7406\u673a\u5236\u3001\u6210\u672c\u63a7\u5236\u3001\u5e7b\u89c9\u7ba1\u7406\u4ee5\u53ca\u5f3a\u5927\u7684\u5408\u89c4\u6846\u67b6\u3002\u6210\u529f\u5b9e\u73b0\u4eba\u5de5\u667a\u80fd\u8f6c\u578b\u9700\u8981 <strong>\u8de8\u804c\u80fd\u534f\u4f5c\u3001data\u3001\u7528\u6237\u4f53\u9a8c\uff08UX\uff09<\/strong>, \u548c\u4e00\u4e2a <strong>\u5b9a\u52bf<\/strong> <strong>shift<\/strong> \u4ee5\u4fbf\u8ba9\u4eba\u5de5\u667a\u80fd\u6210\u4e3a\u4e1a\u52a1\u6d41\u7a0b\u7684\u534f\u8c03\u8005\uff0c\u6df1\u5ea6\u878d\u5165\u8fd0\u8425\u4e4b\u4e2d\u3002\u6b63\u5982\u54c8\u5357\u00b7\u5965\u963f\u8d5e\u6240\u603b\u7ed3\u7684\uff1a\u201c\u4eba\u5de5\u667a\u80fd\u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u5de5\u5177\uff1b\u5b83\u662f\u4e00\u79cd\u63a8\u52a8\u516c\u53f8\u548c\u8fd0\u8425\u8f6c\u578b\u7684\u65b9\u5f0f\uff0c\u5e76\u4e14 <strong>\u5728\u5b8c\u5168\u4e0d\u540c\u7684\u5c42\u9762\u4e0a\u521b\u9020\u4ef7\u503c<\/strong>.\u201d<\/p>\n\n\n\n<p><strong>\u5e03\u4f0a\u683c\u7535\u4fe1\uff08BOUYGUES TELECOM\uff09\u5982\u4f55\u5229\u7528\u751f\u6210\u5f0f\u667a\u80fd\u4ee3\u7406AI\u9769\u65b0\u6570\u5b57\u9500\u552e<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e03\u4f0a\u683c\u7535\u4fe1\uff08BOUYGUES TELECOM\uff09\u5982\u4f55\u5229\u7528\u751f\u6210\u5f0f\u667a\u80fd\u4ee3\u7406AI\u9769\u65b0\u6570\u5b57\u9500\u552e<\/h2>\n\n\n\n<p>\u5e03\u4f0a\u683c\u7535\u4fe1\uff08Bouygues Telecom\uff09\u4e0eArtefact\u548c\u8c37\u6b4c\u4e91\uff08Google Cloud\uff09\u5408\u4f5c\uff0c\u63a8\u51fa\u4e86\u4e00\u6b3e\u57fa\u4e8e\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u9500\u552e\u52a9\u7406\uff0c\u65e8\u5728 <strong>\u91cd\u5851\u5ba2\u6237\u4f53\u9a8c<\/strong> \u548c <strong>\u63a8\u52a8\u6570\u5b57\u6e20\u9053\u7684\u521b\u65b0<\/strong>. \u8be5\u9879\u76ee\u57fa\u4e8e\u4ee5\u4e0b\u4e09\u4e2a\u6838\u5fc3\u539f\u5219\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li><strong>\u8fd9\u6b3e\u5bf9\u8bdd\u5f0f\u9500\u552e\u52a9\u624b\u662f\u4f7f\u7528 Google Vertex AI Agent Builder \u6784\u5efa\u7684\u3002. <\/strong>\u8be5\u4eba\u5de5\u667a\u80fd\u52a9\u624b\u53ef\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u4e86\u89e3\u590d\u6742\u7684\u79fb\u52a8\u4ea7\u54c1\u65b9\u6848\uff08\u624b\u673a\u3001\u8d44\u8d39\u5957\u9910\u3001\u5206\u671f\u4ed8\u6b3e\uff09\uff0c\u540c\u65f6\u5b9e\u65f6\u66f4\u65b0\u4ea7\u54c1\u9875\u9762\u3002\u8fd9\u4f7f\u5f97\u6574\u4e2a\u8fc7\u7a0b\u53d8\u5f97\u6d41\u7545\u65e0\u963b\uff0c, <strong>\u5168\u5929\u5019\u63d0\u4f9b\u5982\u540c\u5728\u5b9e\u4f53\u5e97\u822c\u7684\u54a8\u8be2\u670d\u52a1<\/strong>.<\/li>\n\n\n<li>\u5e03\u4f0a\u683c\u516c\u53f8\u66fe\u4f7f\u7528 <strong>\u8c37\u6b4c\u7684\u4f4e\u4ee3\u7801\u5e73\u53f0<\/strong> \u542f\u7528 <strong>\u5feb\u901f\u539f\u578b\u5236\u4f5c<\/strong> \u4e14\u5f3a\u58ee <strong>\u4e1a\u52a1\u56e2\u961f\u7684\u53c2\u4e0e<\/strong>. .......\u3002 <strong>AI\u52a9\u624b\u8868\u73b0\u5f97\u5c31\u50cf\u4e00\u4f4d\u771f\u6b63\u7684\u9500\u552e\u5458\u4e00\u6837<\/strong>, \uff0c\u65e0\u9700\u50f5\u5316\u7684\u51b3\u7b56\u6811\uff0c\u5373\u53ef\u8fdb\u884c\u63a8\u8350\u3001\u4f18\u5316\u5e76\u5c06\u5546\u54c1\u52a0\u5165\u8d2d\u7269\u8f66\u3002.<\/li>\n\n\n<li>\u5bf9\u4e8e <strong>\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u8d28\u91cf\u76d1\u63a7<\/strong>, \uff0c\u53e6\u4e00\u4e2a\u4e0eArtefact\u5171\u540c\u5f00\u53d1\u7684\u667a\u80fd\u4f53\uff0c\u5229\u7528Langfuse\u6846\u67b6\u6765\u8bc4\u4f30\u5bf9\u8bdd\u8d28\u91cf\uff0c, <strong>\u63d0\u9ad8\u51c6\u786e\u6027\u3001\u5408\u89c4\u6027\u548c\u6ee1\u610f\u5ea6<\/strong>. <strong><em>\u201c\u6211\u4eec\u6210\u4e3a\u4e86\u6b27\u6d32\u9996\u6279\u2014\u2014\u5982\u679c\u4e0d\u662f\u7b2c\u4e00\u5bb6\u7684\u8bdd\u2014\u2014\u5411\u5ba2\u6237\u63d0\u4f9b\u57fa\u4e8e\u4ee3\u7406\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u9500\u552e\u52a9\u7406\u7684\u670d\u52a1\u5546\u4e4b\u4e00\uff0c\u201d<\/em><\/strong> \u89e3\u91ca <strong>\u5f17\u6717\u7d22\u74e6-\u76d6\u7279<\/strong>, \uff0c\u5e03\u4f0a\u683c\u7535\u4fe1\uff08Bouygues Telecom\uff09\u5f00\u653e\u521b\u65b0\u8d1f\u8d23\u4eba\u3002.<\/li>\n\n<\/ol>\n\n\n\n<p><strong>\u8d5b\u8bfa\u83f2\u62bc\u6ce8\u4e8e\u4e3b\u52a8\u578b\u4eba\u5de5\u667a\u80fd\uff0c\u4ee5\u91cd\u5851\u5546\u4e1a\u5353\u8d8a<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8d5b\u8bfa\u83f2\u62bc\u6ce8\u4e8e\u4e3b\u52a8\u578b\u4eba\u5de5\u667a\u80fd\uff0c\u4ee5\u91cd\u5851\u5546\u4e1a\u5353\u8d8a<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/zh\/blog\/from-insight-to-market-the-impact-of-ai-agents-on-commercial-success-at-sanofi\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9605\u8bfb\u6587\u7ae0<\/a><\/div>\n<\/div>\n\n\n\n<p>\u4e3a\u4e86\u52a0\u5feb\u4ea7\u54c1\u4e0a\u5e02\u901f\u5ea6\u5e76\u8f6c\u578b\u5176\u5e02\u573a\u63a8\u5e7f\u7b56\u7565\uff0c\u8d5b\u8bfa\u83f2\u5df2\u5c06\u4eba\u5de5\u667a\u80fd\u878d\u5165\u5176\u4e2d\uff0c\u800c\u6700\u8fd1\uff0c, <strong>\u4ee3\u7406\u4eba\u5de5\u667a\u80fd<\/strong>, \uff0c\u5c06\u5176\u878d\u5165\u4e1a\u52a1\u7684\u6838\u5fc3\u3002\u8be5\u516c\u53f8\u4e0e Artefact \u548c Eli Labs \u5408\u4f5c\uff0c, <strong>\u4e3a\u9ad8\u7ba1\u914d\u5907\u534f\u4f5c\u578b\u4eba\u5de5\u667a\u80fd\u52a9\u624b<\/strong> \u8fd9\u4e9b\u4fe1\u606f\u4e3a\u5404\u90e8\u95e8\u7684\u6218\u7565\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\u3002. <strong><em>\u201c\u8fd9\u4e00\u6218\u7565\u5f88\u7b80\u5355\uff0c\u53ef\u4ee5\u7528\u4e00\u53e5\u8bdd\u6982\u62ec\uff1a\u5168\u529b\u62bc\u6ce8\u4eba\u5de5\u667a\u80fd\u3002\u8fd9\u610f\u5473\u7740\u6211\u4eec\u8981\u5c06artificial intelligence\u7f6e\u4e8e\u8d5b\u8bfa\u83f2\u6240\u6709\u5de5\u4f5c\u7684\u6838\u5fc3\uff0c\u4f5c\u4e3a\u6bcf\u4e2a\u4e13\u4e1a\u9886\u57df\u7684\u6838\u5fc3\uff0c\u201d<\/em><\/strong> \u8bf4\u8fc7 <strong>Florent Edouard<\/strong>, \uff0c\u8d5b\u8bfa\u83f2\u6570\u5b57\u52a0\u901f\u5668\u5168\u7403\u8d1f\u8d23\u4eba\u3002\u8d5b\u8bfa\u83f2\u5728\u5b9e\u65bd\u201cartificial intelligence\u201d\u8ba1\u5212\u65f6\u9075\u5faa\u4e86\u660e\u786e\u7684\u6846\u67b6\uff1a<\/p>\n\n\n\n<p>\u6784\u5efa <strong>\u6218\u7565<\/strong> \u4ee5\u53ca\u201c<strong>\u9002\u5408\u5f53\u96f6\u98df\u7684<\/strong>\u201d\u7528\u4f8b\u201d<\/p>\n\n\n\n<p>\u90e8\u7f72 <strong>\u4ee3\u7406\u5242 <\/strong>\u7528\u4e8e\u4ea7\u54c1\u53d1\u5e03\u548c\u5e02\u573a\u8c03\u7814<\/p>\n\n\n\n<p>\u5efa\u7acb\u575a\u5b9e\u7684 <strong>\u6cbb\u7406<\/strong>, <strong>\u6280\u80fd\u63d0\u5347<\/strong>, \u548c\u4e00\u4e2a <strong>\u4e2d\u592e\u5e73\u53f0<\/strong><\/p>\n\n\n\n<p><strong><em>\u201c\u6211\u4eec\u8bf4\uff0c\u5fc5\u987b\u4ece\u9ad8\u5c42\u505a\u8d77\u3002\u6211\u4eec\u9700\u8981\u8ba9\u9ad8\u5c42\u7ba1\u7406\u4eba\u5458\u76f8\u4fe1\uff0c\u5c06\u6765\u4ed6\u4eec\u6bcf\u5929\u90fd\u4f1a\u968f\u8eab\u643a\u5e26\u4e00\u4f4d\u201d\u4ee3\u7406\u2019\uff0c\u201d<\/em><\/strong> \u7231\u5fb7\u534e\u89e3\u91ca\u9053\u3002\u8d5b\u8bfa\u83f2\u7684\u76ee\u6807\u662f <strong>\u5927\u89c4\u6a21\u91c7\u7528<\/strong> \u548c <strong>\u5f3a\u5316data-driven\u7684\u51b3\u5b9a<\/strong> \u5168\u516c\u53f8\u8303\u56f4\u3002.<\/p>\n\n\n\n<p><strong>\u7834\u89e3\u54c1\u724c\u5efa\u8bbe\u5bc6\u7801\uff1aCOTY\u5982\u4f55\u501f\u52a9Artefact\u6269\u5927\u6d1e\u5bdf\u9a71\u52a8\u578b\u8425\u9500\u7684\u89c4\u6a21<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7834\u89e3\u54c1\u724c\u5efa\u8bbe\u5bc6\u7801\uff1aCOTY\u5982\u4f55\u501f\u52a9Artefact\u6269\u5927\u6d1e\u5bdf\u9a71\u52a8\u578b\u8425\u9500\u7684\u89c4\u6a21<\/h2>\n\n\n\n<p>\u5728 <strong>Google x Artefact \u8425\u9500\u7684\u672a\u6765<\/strong> <strong>\u4f1a\u8bae<\/strong>, <strong>\u4e9a\u5386\u5c71\u5fb7\u62c9-\u585e\u5229<\/strong>, \u79d1\u8482\uff08Coty\uff09\u5206\u6790\u4e0e\u8861\u91cf\u90e8\u95e8Data\u5168\u7403\u9ad8\u7ea7\u603b\u76d1\uff0c\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u79d1\u8482\u5728data-driven\u671f\u95f4\u7684\u6570\u5b57\u8425\u9500\u8f6c\u578b\u60c5\u51b5\u3002 \u4f5c\u4e3a\u4e00\u5bb6\u62e5\u6709120\u5e74\u5386\u53f2\u7684\u5168\u7403\u7f8e\u5986\u884c\u4e1a\u9886\u519b\u4f01\u4e1a\uff0c\u79d1\u8482\u7684\u4e1a\u52a1\u904d\u53ca120\u4e2a\u56fd\u5bb6\uff0c\u65d7\u4e0b\u62e5\u670940\u591a\u4e2a\u54c1\u724c\uff08\u4f8b\u5982\uff1a\u96e8\u679c\u535a\u65af\u9999\u6c34\u3001\u53e4\u9a70\u3001\u5e03\u4e54\u4f0a\u2026\u2026\uff09\uff0c, <strong>\u79d1\u8482\u7684\u76ee\u6807\u662f\u5728\u65d7\u4e0b\u5404\u54c1\u724c\u4e2d\u63a8\u5e7f\u4ee5\u6d1e\u5bdf\u4e3a\u5bfc\u5411\u7684\u51b3\u7b56\u6a21\u5f0f\u3002. <\/strong>\u4e9a\u5386\u5c71\u5fb7\u62c9\u7684\u56e2\u961f\u6b63\u5728\u5f15\u9886\u8fd9\u4e00\u8f6c\u578b\uff0c\u7279\u522b\u662f\u5728\u4ee5\u4e0b\u65b9\u9762\uff1a <strong>\u901a\u8fc7\u7f51\u7ea2\u8425\u9500\u3001\u516c\u5173\u548c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u8fdb\u884c\u54c1\u724c\u63a8\u5e7f<\/strong>. \u4e3a\u8bc4\u4f30\u5176\u5f71\u54cd\uff0c\u79d1\u8482\u4e0eArtefact\u5408\u4f5c\uff0c\u4ee5 <strong>\u91cd\u65b0\u638c\u63a7\u5176\u5a92\u4f53\u8d26\u53f7 <\/strong>\u548c<strong> \u5f00\u53d1\u9ad8\u7ea7\u5206\u6790\u6280\u672f<\/strong>. \u4ed6\u4eec\u8fd0\u7528GMP\u548cGCP\uff0c\u521b\u5efa\u4e86\u53d7\u8425\u9500\u7ec4\u5408\u6a21\u578b\u542f\u53d1\u7684\u6a21\u578b\uff0c\u4ee5\u5efa\u7acb\u8054\u7cfb <strong>IMV \u548c VIT \u7b49\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09<\/strong> \u4ee5\u5b9e\u73b0\u9500\u552e\u548c\u54c1\u724c\u5fe0\u8bda\u5ea6\u7b49\u76ee\u6807\u3002\u5982\u4eca\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u4f7f\u7528\u590d\u6742\u7684\u5de5\u5177\uff0c\u800c\u662f\u91c7\u7528\u4e86\u4e00\u4e2a\u7b80\u6d01\u7684\u4eea\u8868\u76d8\uff0c\u5176\u4e2d\u56fe\u6807\u7528\u4e8e\u663e\u793a <strong>KPI\u7684\u76f8\u5173\u6027\u4e0e\u89c1\u6548\u65f6\u95f4<\/strong>. <strong><em>\u201c\u6211\u4eec\u7684\u76ee\u6807\u662f\u5e2e\u52a9\u6240\u6709\u56e2\u961f\u5927\u89c4\u6a21\u5730\u52a0\u5feb\u6d1e\u5bdf\u83b7\u53d6\uff0c\u5e76\u786e\u4fdd\u6240\u6709\u54c1\u724c\u56e2\u961f\u548c\u5e02\u573a\u90fd\u80fd\u771f\u6b63\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\uff0c\u201d<\/em><\/strong> \u4e9a\u5386\u5c71\u5fb7\u62c9\u89e3\u91ca\u9053\u3002\u8fd9\u79cd\u65b9\u6cd5\u540e\u6765\u6210\u4e3a\u4e86\u79d1\u8482\u4f7f\u7528\u6700\u5e7f\u6cdb\u7684\u4eea\u8868\u76d8\uff0c\u4f7f\u5176\u80fd\u591f <strong>\u8de8\u54c1\u724c\u548c\u8de8\u5730\u533a\u7684\u6218\u7565\u8c03\u6574<\/strong> \u540c\u65f6\u5f3a\u5316\u4e00\u79cd\u2026\u2026\u7684\u6587\u5316 <strong>\u57fa\u4e8e\u5b9e\u8bc1\u7814\u7a76\u3001\u4ee5data\u7406\u8bba\u4e3a\u6307\u5bfc\u7684\u8425\u9500<\/strong> \u6574\u4e2a\u516c\u53f8\u3002.<\/p>\n\n\n\n<p><strong>\u56fe\u8868\u7f16\u53f7\uff1aData\u2014\u2014\u5408\u4f5c\u662fTF1\u5a92\u4f53\u6218\u7565\u7684\u6838\u5fc3<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u56fe\u8868\u7f16\u53f7\uff1aData\u2014\u2014\u5408\u4f5c\u662fTF1\u5a92\u4f53\u6218\u7565\u7684\u6838\u5fc3<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/zh\/cases\/tf1-data-collaboration-at-the-heart-of-the-groups-media-strategy-a-concrete-case-graph-id\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9605\u8bfb\u5ba2\u6237\u6848\u4f8b<\/a><\/div>\n<\/div>\n\n\n\n<p>\u968f\u7740TF1+\u4e8e2024\u5e74\u521d\u4e0a\u7ebf\uff0cTF1\u5df2 <strong>\u4ece replay \u8fc7\u6e21\u5230\u6d41\u5f0f\u5904\u7406<\/strong>. \u8fd9\u4e00\u8f6c\u578b\u7684\u6838\u5fc3\u5728\u4e8e <strong>\u56fe ID<\/strong>, \uff0c\u8fd9\u662f\u4e00\u4e2a\u4e0eArtefact\u5171\u540c\u5f00\u53d1\u7684data\u5408\u4f5c\u9879\u76ee\uff0c\u65e8\u5728 <strong>\u5c06\u6240\u6709 data \u7528\u6237\u7edf\u4e00\u5230\u4e00\u4e2a\u7b26\u5408\u300a\u901a\u7528\u6570\u636e\u4fdd\u62a4\u6761\u4f8b\u300b\uff08GDPR\uff09\u8981\u6c42\u7684\u8eab\u4efd\u4e4b\u4e0b\u3002. <\/strong>\u8fd9\u4e00\u65b0\u89e3\u51b3\u65b9\u6848\u4f7fTF1\u80fd\u591f\u83b7\u5f97\u4e00\u4e2a <strong>\u5bf9\u5176audiences\u7684360\u00b0\u7406\u89e3<\/strong>, \uff0c\u4ece\u800c\u63a8\u52a8\u4e24\u8005 <strong>\u5e73\u53f0\u53c2\u4e0e\u5ea6<\/strong> \u548c <strong>\u5e7f\u544a\u6548\u679c<\/strong>. Graph ID \u76ee\u524d\u5df2\u6536\u5f55 2500 \u4e07\u4e2a\u7b26\u5408\u6761\u4ef6\u7684\u4e2a\u4eba\u8d44\u6599\uff0c\u5e76\u5305\u542b\u8d85\u8fc7 100 \u9879 targeting \u6807\u51c6\u3002.<\/p>\n\n\n\n<p><strong>Data \u73b0\u5df2\u6784\u5efa\u5b8c\u6210\u5e76\u5df2\u5206\u4eab<\/strong> \u6db5\u76d6 TF1 Info\u3001TF1 Pub \u548c TF1+\u3002.<\/p>\n\n\n\n<p>\u5e7f\u544a\u5546\u53ef\u4ee5\u8bbf\u95ee <strong>\u66f4\u7cbe\u786e\u7684\u7247\u6bb5<\/strong> \u4ee5\u53ca\u5e7f\u544a\u7cfb\u5217\u4f18\u5316\u5de5\u5177\u3002.<\/p>\n\n\n\n<p><strong>LiveRamp<\/strong> \u548c <strong>Dawex<\/strong> \u786e\u4fdddata\u7cfb\u7edf\u5728\u5b89\u5168\u3001\u4e92\u64cd\u4f5c\u6027\u548c\u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u524d\u63d0\u4e0b\u5f97\u5230\u4f7f\u7528\u3002.<\/p>\n\n\n\n<p>TF1\u76842025\u5e74\u53d1\u5c55\u8def\u7ebf\u56fe\u91cd\u70b9\u5728\u4e8e\u63a8\u51fa\u65b0\u7684\u5546\u4e1a\u4ea7\u54c1\u3001\u62d3\u5c55data\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4ee5\u53ca\u6253\u9020\u65b0\u7684\u7528\u6237\u548c\u5e7f\u544a\u4e3b\u5e94\u7528\u573a\u666f\u3002Graph ID\u5c55\u793a\u4e86\u667a\u80fd\u7684data\u534f\u4f5c\u5982\u4f55\u80fd\u591f <strong>\u63a8\u52a8\u589e\u957f\u3001\u7528\u6237\u7559\u5b58\uff0c, <\/strong>\u548c<strong> \u66f4\u6df1<\/strong> <strong>\u5bf9\u7528\u6237\u7684\u7406\u89e3<\/strong> \u5728\u5a92\u4f53\u884c\u4e1a\u3002. <strong><em>\u201c\u8fd9\u79cd\u4ee5\u7528\u6237\u77e5\u8bc6\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\u662f\u4e00\u9879\u51b3\u5b9a\u6027\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u201d<\/em><\/strong> \u786e\u4fdd <strong>\u5f17\u6717\u7d22\u74e6-\u683c\u624e\u7ef4\u57c3-\u76ae\u57c3\u5c14\u5c14<\/strong>, \uff0cTF1\u96c6\u56e2Data\u90e8\u95e8\u8d1f\u8d23\u4eba\u517c\u5e7f\u544a\u6280\u672f\u5b98\u3002.<\/p>\n\n\n\n<p><strong>\u501f\u52a9\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff08GenAI\uff09\u91ca\u653e\u521b\u610f\u6f5c\u529b\uff1aArtefact 3000\u521b\u610f\u673a\u6784\u5728\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u8425\u9500\u6d3b\u52a8\u65f6\u4ee3\u63d0\u5347\u5a92\u4f53\u8868\u73b0 <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u501f\u52a9\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff08GenAI\uff09\u91ca\u653e\u521b\u610f\u6f5c\u529b\uff1aArtefact 3000\u521b\u610f\u673a\u6784\u5728\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u8425\u9500\u6d3b\u52a8\u65f6\u4ee3\u63d0\u5347\u5a92\u4f53\u8868\u73b0<\/h2>\n\n\n\n<p>\u5728\u8fd9\u573a\u8ba8\u8bba\u4e2d\uff0c, <strong>\u827e\u8482\u5b89-\u9c81\u5c14<\/strong>, \uff0cArtefact 3000\u7684\u9ad8\u7ea7\u901a\u7528\u4eba\u5de5\u667a\u80fd\u7ecf\u7406\uff0c\u4ee5\u53ca <strong>\u6258\u9a6c\u65af-\u514b\u6797<\/strong>, \uff0cArtefact\u7684\u5408\u4f19\u4eba\u517c\u5a92\u4f53\u8d1f\u8d23\u4eba\uff0c\u63a2\u8ba8\u5982\u4f55 <strong>\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u901a\u8fc7\u5927\u89c4\u6a21\u53d8\u9769\u521b\u610f\u8d44\u4ea7\u7684\u751f\u4ea7\u65b9\u5f0f\uff0c\u4ece\u800c\u63d0\u5347\u5a92\u4f53\u8868\u73b0<\/strong>, \uff0c\u7279\u522b\u662f\u5bf9\u4e8eGoogle Ads\u8fd9\u7c7b\u5e73\u53f0\u800c\u8a00\u3002\u968f\u7740Performance Max\u7b49\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u578b\u5e7f\u544a\u7cfb\u5217\u5174\u8d77\uff0c\u4f20\u7edf\u8c03\u63a7\u624b\u6bb5\uff08\u5982\u5173\u952e\u8bcd\u51fa\u4ef7\uff09\u7684\u6548\u679c\u5df2\u5927\u4e0d\u5982\u524d\u3002. <strong>\u5982\u4eca\uff0c\u521b\u9020\u529b\u5df2\u6210\u4e3a\u5b9e\u73b0\u5dee\u5f02\u5316\u7684\u9a71\u52a8\u529b<\/strong>. \u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u6709\u52a9\u4e8e\u54c1\u724c\u9ad8\u6548\u5730\u5236\u4f5c\u5927\u91cf\u9ad8\u8d28\u91cf\u7684\u7d20\u6750\uff0c, <strong>\u5c06\u5f00\u53d1\u65f6\u95f4\u7f29\u77ed\u591a\u8fbe 50% <\/strong>\u548c<strong> \u6210\u672c\u589e\u52a0\u4e863\u52304\u500d<\/strong>. Artefact 3000 \u5229\u7528\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff08GenAI\uff09\u5b9e\u73b0\u53d8\u4f53\u5feb\u901f\u751f\u6210\u3001\u5c06\u4ea7\u54c1\u96c6\u6210\u5230\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u573a\u666f\u4e2d\uff0c\u4ee5\u53ca\u683c\u5f0f\u9002\u914d\u3002\u4e0d\u8fc7\uff0c\u5168\u81ea\u52a8\u5de5\u4f5c\u6d41\u76ee\u524d\u5c1a\u4e0d\u53ef\u884c\u3002. <strong><em>\u201c\u5c3d\u7ba1\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4f7f\u6211\u4eec\u80fd\u591f\u5927\u89c4\u6a21\u751f\u4ea7\u6d77\u91cf\u5185\u5bb9\uff0c\u4f46\u8fd9\u5e76\u4e0d\u4e00\u5b9a\u80fd\u7acb\u5373\u63d0\u5347\u5a92\u4f53\u8868\u73b0\uff0c\u201d<\/em><\/strong> \u57c3\u8482\u5b89\u00b7\u9c81\u5c14\u6307\u51fa\u3002. <strong>\u5728\u4eba\u5de5\u76d1\u7763\u4e0b\u7684\u6df7\u5408\u5de5\u4f5c\u6d41\u7a0b\u4ecd\u7136\u81f3\u5173\u91cd\u8981<\/strong> \u4ee5\u786e\u4fdd\u5404\u8425\u9500\u6d3b\u52a8\u5728\u54c1\u724c\u4e00\u81f4\u6027\u3001\u5408\u89c4\u6027\u53ca\u8d44\u4ea7\u8d28\u91cf\u65b9\u9762\u7684\u7edf\u4e00\u3002.<\/p>\n\n\n\n<p><strong>6\u670811\u65e5\u81f314\u65e5\uff0c\u6b22\u8fce\u8385\u4e34VivaTech\u5c55\u4f1a\uff0c\u4e0eArtefact\u89c1\u9762\uff01<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6\u670811\u65e5\u81f314\u65e5\uff0c\u6b22\u8fce\u8385\u4e34VivaTech\u5c55\u4f1a\uff0c\u4e0eArtefact\u89c1\u9762\uff01<\/h2>\n\n\n\n<p><strong>Artefact\u7684\u201c\u56fd\u9645Adopt AI\u5cf0\u4f1a\u201d\u5c06\u4e8e2025\u5e7411\u6708\u5728\u5df4\u9ece\u5927\u7687\u5bab\u606d\u5019\u60a8\u7684\u5149\u4e34\u3002.<\/strong><\/p>","protected":false},"featured_media":619469,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"pdf-mail-category":[848695],"class_list":["post-1332895","pdf-newsletters","type-pdf-newsletters","status-publish","has-post-thumbnail","hentry","pdf-mail-category-data-ai-digest"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-newsletters\/1332895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-newsletters"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/pdf-newsletters"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/619469"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1332895"}],"wp:term":[{"taxonomy":"pdf-mail-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-mail-category?post=1332895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}