{"id":1332903,"date":"2025-04-01T12:00:00","date_gmt":"2025-04-01T11:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&p=1332903"},"modified":"2026-07-01T06:45:30","modified_gmt":"2026-07-01T05:45:30","slug":"april-news-ai-in-travel-tourism-riyadh-air-client-case-lagard-re","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/zh\/pdf-newsletters\/april-news-ai-in-travel-tourism-riyadh-air-client-case-lagard-re\/","title":{"rendered":"\u56db\u6708\u65b0\u95fb | \u4eba\u5de5\u667a\u80fd\u5728\u65c5\u6e38\u4e1a\u7684\u5e94\u7528 | \u5229\u96c5\u5f97\u822a\u7a7a\u5ba2\u6237\u6848\u4f8b | \u62c9\u52a0\u4ee3\u5c14\u65c5\u6e38\u96f6\u552e\u5ba2\u6237\u6848\u4f8b | \u4e13\u5bb6\u89c2\u70b9\uff1a\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u63d0\u5347\u65c5\u6e38\u4e1a | \u96c5\u9ad8MMM | \u4eba\u5de5\u667a\u80fd\u6ee1\u8db3\u4e2d\u56fd\u6e38\u5ba2\u65b0\u9700\u6c42 | Adopt AI \u5cf0\u4f1a"},"content":{"rendered":"

Data \u548c\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u91cd\u5851\u6574\u4e2a\u65c5\u6e38\u751f\u6001\u7cfb\u7edf\uff0c\u65e2\u63d0\u5347\u4e86\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u53c8\u63d0\u9ad8\u4e86\u8fd0\u8425\u6548\u7387\u3002 \u5982\u4eca\uff0c\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u5de5\u5177\u5b9e\u73b0\u4e86\u52a8\u6001\u5b9a\u4ef7\u3001\u884c\u653f\u4efb\u52a1\u81ea\u52a8\u5316\u4ee5\u53ca\u9884\u6d4b\u6027\u7ef4\u62a4\uff0c\u4ece\u800c\u51cf\u5c11\u505c\u673a\u65f6\u95f4\u3001\u8282\u7701\u6210\u672c\u5e76\u63d0\u9ad8\u5b89\u5168\u6027\u3002Agentic AI \u4f7f\u95ee\u9898\u89e3\u51b3\u53d8\u5f97\u66f4\u52a0\u8f7b\u677e\uff0c\u800c\u65e5\u76ca\u4e2a\u6027\u5316\u7684\u804a\u5929\u673a\u5668\u4eba\u5219\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u66f4\u5927\u7684\u65c5\u884c\u89c4\u5212\u81ea\u7531\u5ea6\u3002.<\/p>\n\n\n\n

\u56fe\u7247\u6765\u6e90\uff1a\u300a2030\u5e74\u65c5\u6e38\u4e1a\u4eba\u5de5\u667a\u80fd\u5e02\u573a\u89c4\u6a21\u3001\u4efd\u989d\u53ca\u5168\u7403\u9884\u6d4b\u300b<\/p>\n\n\n\n

\u9884\u8ba1\u65c5\u6e38\u4e1a\u4eba\u5de5\u667a\u80fd\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u5230 $13.38\u4ebf\uff0c\u52302030\u5e74<\/strong>, \uff0c\u8f832024\u5e74\u7684$2.95\u4ebf\u6709\u6240\u589e\u957f\u3002*<\/p>\n\n\n\n

\u4e9a\u592a\u5730\u533a<\/strong> \u9884\u8ba1\u5c06\u4e3e\u884c \u6700\u5927\u7684\u5e02\u573a\u4efd\u989d<\/strong> \u5728\u9884\u6d4b\u671f\u95f4\u3002.<\/p>\n\n\n\n

\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u804a\u5929\u673a\u5668\u4eba\u76ee\u524d\u53ef\u5904\u7406\u591a\u8fbe 80%<\/strong> \u65c5\u6e38\u4e1a\u4e2d\u7684\u5ba2\u6237\u670d\u52a1\u4e92\u52a8\u3002**<\/p>\n\n\n\n

* Markets and Markets \u62a5\u544a<\/strong> ** ResearchGate \u7814\u7a76<\/strong><\/em><\/p>\n\n\n\n

\u5229\u96c5\u5f97\u822a\u7a7a\u81f4\u529b\u4e8e\u6253\u9020\u4e92\u8054\u4e92\u901a\u3001\u4ee5\u65c5\u5ba2\u4e3a\u4e2d\u5fc3\u7684\u822a\u7a7a\u4f53\u9a8c\u3002. <\/strong><\/p>\n\n\n\n

\u5229\u96c5\u5f97\u822a\u7a7a\u81f4\u529b\u4e8e\u6253\u9020\u4e92\u8054\u4e92\u901a\u3001\u4ee5\u65c5\u5ba2\u4e3a\u4e2d\u5fc3\u7684\u822a\u7a7a\u4f53\u9a8c\u3002.<\/h2>\n\n\n
\n
\"Riyadh<\/figure>\n<\/div>\n\n\n
\n
\u9605\u8bfb\u5ba2\u6237\u6848\u4f8b<\/a><\/div>\n<\/div>\n\n\n\n

\u5229\u96c5\u5f97\u822a\u7a7a\u662f\u6c99\u7279\u963f\u62c9\u4f2f\u7684\u65b0\u56fd\u5bb6\u822a\u7a7a\u516c\u53f8\uff0c\u8ba1\u5212\u4e8e2025\u5e74\u6b63\u5f0f\u8fd0\u8425\u3002\u5728\u6c99\u7279\u201c2030\u613f\u666f\u201d\u6218\u7565\u7684\u63a8\u52a8\u4e0b\uff0c\u8be5\u516c\u53f8\u6b63\u4ee5\u6210\u4e3a\u5168\u7403\u6700\u2026\u2026\u4e4b\u4e00\u7684\u5b8f\u4f1f\u613f\u666f\uff0c\u91cd\u65b0\u5b9a\u4e49\u822a\u7a7a\u65c5\u884c\u3002 \u6570\u5b57\u5316\u6c34\u5e73\u5148\u8fdb\u7684\u822a\u7a7a\u516c\u53f8<\/strong>. \u8fd9\u5bb6\u65b0\u822a\u7a7a\u516c\u53f8\u6b63\u9010\u6b65\u53d1\u5c55\u6210\u4e3a\u4e00\u5bb6 \u7aef\u5230\u7aef\u65c5\u7a0b\u534f\u8c03\u5668<\/strong>, \uff0c\u53d1\u8868\u4e86\u4e00\u7bc7 \u4ee5\u5ba2\u4e3a\u5c0a<\/strong>, \u4e92\u8054\u65c5\u884c\u4f53\u9a8c<\/strong> \u8be5\u8ba1\u5212\u5c06\u822a\u7a7a\u3001\u96f6\u552e\u3001\u9152\u5e97\u53ca\u76ee\u7684\u5730\u670d\u52a1\u6709\u673a\u878d\u5408\u3002\u4e3a\u5b9e\u73b0\u8fd9\u4e00\u5b8f\u4f1f\u76ee\u6807\uff0c, \u5229\u96c5\u5f97\u822a\u7a7a\u8058\u8bf7Artefact\u4f5c\u4e3a\u5176\u6218\u7565\u4eba\u5de5\u667a\u80fd\u5408\u4f5c\u4f19\u4f34<\/strong>\u2014\u2014\u8d1f\u8d23\u8bbe\u8ba1\u6570\u5b57\u5316\u548cdata foundation\u65b9\u6848\uff0c\u63a8\u52a8\u5168\u4f01\u4e1a\u8303\u56f4\u7684\u667a\u80fd\u5316\uff0c\u5e76\u534f\u52a9\u5c06\u613f\u666f\u8f6c\u5316\u4e3a\u53ef\u6269\u5c55\u7684\u884c\u52a8\uff0c\u4e3b\u8981\u56f4\u7ed5\u4ee5\u4e0b\u56db\u4e2a\u65b9\u9762\u5c55\u5f00\uff1a<\/p>\n\n\n\n

\u6784\u5efa\u5927\u8111\uff1a<\/strong> \u9762\u5411\u672a\u6765\u7684AI\u6218\u7565<\/p>\n\n\n\n

\u6784\u5efa\u6570\u5b57\u5316\u57fa\u7840\uff1a<\/strong> Data \u5e73\u53f0\u4e0e\u201c\u9ec4\u91d1\u5bbe\u5ba2\u201d\u8bb0\u5f55<\/p>\n\n\n\n

\u5c06\u667a\u6167\u8f6c\u5316\u4e3a\u5f71\u54cd\u529b\uff1a<\/strong> \u4eba\u5de5\u667a\u80fd\u548c\u5546\u4e1a\u667a\u80fd\u5728\u822a\u7a7a\u516c\u53f8\u4e2d\u7684\u5b9e\u9645\u5e94\u7528<\/p>\n\n\n\n

\u5c06\u4fe1\u4efb\u653e\u5728\u9996\u4f4d\uff1a<\/strong> \u6765\u5bbe data \u8bbe\u8ba1\u4e2d\u7684\u4fdd\u62a4\u673a\u5236<\/p>\n\n\n\n

\u968f\u7740\u65c5\u7a0b\u7684\u7ee7\u7eed\uff0c\u5229\u96c5\u5f97\u822a\u7a7a\u4e0eArtefact\u7684\u5171\u540c\u76ee\u6807\u4f9d\u7136\u660e\u786e\uff1a\u5728\u6574\u4e2a\u4f01\u4e1a\u8303\u56f4\u5185\u63a8\u5e7f\u667a\u80fd\u6280\u672f\uff0c\u5728\u6bcf\u4e2a\u804c\u80fd\u9886\u57df\u4ea7\u751f\u5207\u5b9e\u5f71\u54cd\uff0c\u5e76\u4e3a\u672a\u6765\u65c5\u884c\u6811\u7acb\u65b0\u7684\u6807\u6746\u3002.<\/p>\n\n\n\n

\u62c9\u52a0\u4ee3\u5c14\u65c5\u6e38\u96f6\u552e\u516c\u53f8\u90e8\u7f72\u4e86\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u201cLumina\u201d\uff0c\u65e8\u5728\u52a0\u5feb\u62db\u6807\u6587\u4ef6\u5206\u6790\u901f\u5ea6\u3001\u7f29\u77ed\u5236\u4f5c\u65f6\u95f4\u5e76\u63d0\u9ad8\u54cd\u5e94\u8d28\u91cf\u3002.<\/strong><\/p>\n\n\n\n

\u62c9\u52a0\u4ee3\u5c14\u65c5\u6e38\u96f6\u552e\u516c\u53f8\u90e8\u7f72\u4e86\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u201cLumina\u201d\uff0c\u65e8\u5728\u52a0\u5feb\u62db\u6807\u6587\u4ef6\u5206\u6790\u901f\u5ea6\u3001\u7f29\u77ed\u5236\u4f5c\u65f6\u95f4\u5e76\u63d0\u9ad8\u54cd\u5e94\u8d28\u91cf\u3002.<\/h2>\n\n\n\n

\u4e3a\u4e86\u4fdd\u6301\u7ade\u4e89\u4f18\u52bf\uff0c\u5e76\u9488\u5bf9\u8be5\u9700\u6c42\u63d0\u4ea4\u201c\u4e1a\u5185\u9876\u5c16\u201d\u7684\u63d0\u6848\uff0c \u6570\u767e\u4efd\u62db\u6807\u4e66\u548c\u62db\u6807\u9080\u8bf7\u51fd<\/strong> \uff08\u62db\u6807\u4e66\uff09\u6bcf\u5e74\u6536\u5230\u7684\u5927\u91cf\u62db\u6807\u4e66\uff0c\u62c9\u52a0\u4ee3\u5c14\u65c5\u6e38\u96f6\u552e\u516c\u53f8\u4e0eArtefact\u548c\u5fae\u8f6f\u5408\u4f5c\uff0c\u5f00\u53d1\u4e86Lumina\u2014\u2014\u4e00\u6b3e\u57fa\u4e8e\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u62db\u6807\u7ba1\u7406\u5de5\u5177\u3002. \u201c\u4eba\u5de5\u667a\u80fd\u80fd\u591f\u901a\u8fc7\u6df1\u5165\u5206\u6790\u623f\u4e1c\u7684\u8981\u6c42\uff0c\u5e76\u4ece\u6211\u4eec\u7684\u77e5\u8bc6\u5e93\u4e2d\u63d0\u53d6\u548c\u6574\u5408\u6700\u76f8\u5173\u7684data\u4fe1\u606f\uff0c\u5e2e\u52a9\u6211\u4eec\u9488\u5bf9\u6bcf\u5e74\u6536\u5230\u7684\u6570\u767e\u4efd\u62db\u6807\u4e66\u5236\u5b9a\u6700\u4f73\u54cd\u5e94\u65b9\u6848\u3002\u201d <\/em>\u8fbe\u683c-\u62c9\u65af\u7a46\u68ee<\/strong>, \uff0c\u62c9\u52a0\u4ee3\u5c14\u65c5\u6e38\u96f6\u552e\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u3002Lumina\u7684\u5f00\u53d1\u5206\u4e3a\u4e09\u4e2a\u9636\u6bb5\uff1a 1- \u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\uff08MVP\uff09\u7684\u4ea4\u4ed8<\/strong> (\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1)\uff1b; 2- \u5de5\u4e1a\u5316\u4ea7\u54c1\u7684\u4ea4\u4ed8<\/strong>, \uff0c\u968f\u540e\u7531\u8d44\u6df1\u7528\u6237\u8fdb\u884c\u4e86\u4e3a\u671f\u4e09\u5468\u7684\u6d4b\u8bd5\u548c\u9a8c\u8bc1\u3002. 3- \u5168\u7403\u63a8\u5e7f<\/strong>, \uff0c\u57f9\u8bad\u4e0e\u91c7\u7528\u60c5\u51b5\u8ddf\u8e2a\u3001\u6280\u672f\u652f\u6301\u53ca\u6210\u672c\u76d1\u7ba1\u3002. \u201c\u5bf9\u6211\u6765\u8bf4\uff0c\u8fd9\u4e2a\u9879\u76ee\u4e0d\u4ec5\u4ec5\u5173\u4e4e\u6280\u672f\uff0c\u66f4\u662f\u63d0\u5347\u548c\u589e\u5f3a\u4eba\u7c7b\u667a\u6167\u4e0e\u521b\u9020\u529b\u7684\u9014\u5f84\u3002Lumina\u53ea\u662f\u6211\u4eec\u66f4\u5e7f\u6cdb\u7684\u4eba\u5de5\u667a\u80fd\u53d1\u5c55\u8def\u7ebf\u56fe\u4e2d\u7684\u7b2c\u4e00\u6b65\u3002\u6211\u671f\u5f85\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u4e3a\u62c9\u52a0\u4ee3\u5c14\u65c5\u6e38\u96f6\u552e\u516c\u53f8\u91ca\u653e\u51fa\u66f4\u5927\u7684\u5546\u4e1a\u6f5c\u529b\u3002\u201d<\/em> \u738b\u542f\u534e<\/strong>, \uff0c\u62c9\u52a0\u4ee3\u5c14\u65c5\u6e38\u96f6\u552e\u516c\u53f8\u6218\u7565\u4e0e\u4eba\u5de5\u667a\u80fd\u6267\u884c\u526f\u603b\u88c1\u3002. \u57c3\u5229\u7eb3-\u963f\u4ec0\u57fa\u7eb3\u9f50-\u4f0a\u5c14\u8fea\u65af<\/strong>, \uff0cArtefact\u7684\u5408\u4f19\u4eba\u8868\u793a\uff1a \u201cLumina\u5c06\u6210\u4e3a\u62c9\u52a0\u4ee3\u5c14\u65c5\u6e38\u96f6\u552e\u516c\u53f8\u7ee7\u7eed\u5f00\u53d1\u5176\u4ed6\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5e94\u7528\u573a\u666f\u7684\u5e73\u53f0\u3002\u201d <\/em><\/p>\n\n\n\n

Managing Partner\u7684\u4e4c\u8428\u9a6c\u00b7\u827e\u54c8\u8fc8\u5fb7\uff08Oussama Ahmad\uff09\uff0c\u540c\u65f6\u62c5\u4efbArtefact\u65c5\u6e38\u4e0e\u65c5\u6e38\u4e1a\u5168\u7403\u8054\u5408\u8d1f\u8d23\u4eba\uff0c\u6df1\u5165\u63a2\u8ba8\u4e86\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u91cd\u5851\u4e2d\u4e1c\u548c\u5317\u975e\uff08MENA\uff09\u5730\u533a\u7684\u65c5\u6e38\u4f53\u9a8c\u3002. <\/strong><\/p>\n\n\n\n

Managing Partner\u7684\u4e4c\u8428\u9a6c\u00b7\u827e\u54c8\u8fc8\u5fb7\uff08Oussama Ahmad\uff09\uff0c\u540c\u65f6\u62c5\u4efbArtefact\u65c5\u6e38\u4e0e\u65c5\u6e38\u4e1a\u5168\u7403\u8054\u5408\u8d1f\u8d23\u4eba\uff0c\u6df1\u5165\u63a2\u8ba8\u4e86\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u91cd\u5851\u4e2d\u4e1c\u548c\u5317\u975e\uff08MENA\uff09\u5730\u533a\u7684\u65c5\u6e38\u4f53\u9a8c\u3002.<\/h2>\n\n\n\n

\u4eba\u5de5\u667a\u80fd\uff0c\u5c24\u5176\u662f\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff0c\u662f \u9769\u65b0\u65c5\u6e38\u4e1a\u7684\u6e38\u5ba2\u4f53\u9a8c<\/strong> \u5206\u4e3a3\u4e2a\u9636\u6bb5\uff1a<\/p>\n\n\n\n

\u5728\u5c0f\u8d39\u5236\u5ea6\u5b9e\u65bd\u4e4b\u524d <\/strong>\uff08\u89c4\u5212\u4e0e\u9884\u8ba2\uff09\u65b9\u9762\uff0c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u589e\u5f3a\u5185\u5bb9\u751f\u6210\u548c\u7528\u6237\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u4ece\u800c\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u66f4\u4f18\u8d28\u7684targeting\u670d\u52a1\u3002.<\/p>\n\n\n\n

\u5728\u65c5\u9014\u4e2d<\/strong>, \u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u57fa\u4e8e\u6bcf\u4f4d\u65c5\u5ba2\u4e2a\u4eba\u8d44\u6599\u7684\u63a8\u8350\u7684\u201c\u65c5\u884c\u4f34\u4fa3\u201d\uff0c\u5c06\u65c5\u5ba2\u4f53\u9a8c\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u7684\u9ad8\u5ea6\u3002.<\/p>\n\n\n\n

\u65c5\u884c\u7ed3\u675f\u540e\uff0c, <\/strong>\u6536\u96c6\u65c5\u5ba2\u7684\u60c5\u7eea\u548c\u53cd\u9988\u81f3\u5173\u91cd\u8981\u3002\u4eba\u5de5\u667a\u80fd\u6709\u52a9\u4e8e\u5206\u6790\u8fd9\u4e9b\u53cd\u9988\uff0c\u63d0\u70bc\u51fa\u75db\u70b9\u548c\u4eae\u70b9\uff0c\u4ece\u800c\u4f18\u5316\u672a\u6765\u7684\u65c5\u884c\u4f53\u9a8c\u3002.<\/strong><\/p>\n\n\n\n

MENA\u5728GAIN\u4e3e\u529e\u4e86\u9996\u5c4a\u201c\u4eba\u5de5\u667a\u80fd\u52a9\u529b\u65c5\u6e38\u4e1a\u201d\u6d3b\u52a8\uff0c, \u4e0e\u65c5\u6e38\u90e8\u53ca\u6c99\u7279\u65c5\u6e38\u5c40\u5408\u4f5c<\/strong>. \u5965\u8428\u9a6c\u00b7\u827e\u54c8\u8fc8\u5fb7\u63a2\u8ba8\u4e86\u4eba\u5de5\u667a\u80fd\u5728\u63d0\u5347\u65b9\u9762\u7684\u4f5c\u7528 \u76ee\u7684\u5730\u8425\u9500<\/strong>, \u65c5\u6e38\u4f53\u9a8c\uff0c,<\/strong> \u5e76\u521b\u5efa \u521b\u65b0\u7684\u65c5\u6e38\u4ea7\u54c1\u3002.<\/strong> \u201c\u6700\u91cd\u8981\u7684\u662f\u5c06\u4eba\u5de5\u667a\u80fd\u7684\u57fa\u56e0\u878d\u5165\u65c5\u6e38\u751f\u6001\u7cfb\u7edf\uff0c\u201d<\/strong><\/em> \u8bf4\u8fc7 \u4e4c\u8428\u9a6c-\u827e\u54c8\u8fc8\u5fb7<\/strong>, \uff0c\u5e76\u6307\u51fa\u76d1\u7ba1\u673a\u6784\u3001\u65c5\u6e38\u4e1a\u76f8\u5173\u65b9\u4ee5\u53ca\u5177\u5907\u57fa\u7840\u8bbe\u65bd\u80fd\u529b\u548cdata\u80fd\u529b\u7684\u79d1\u6280\u4f9b\u5e94\u5546\u4e4b\u95f4\u9700\u8981\u5f00\u5c55\u5bc6\u5207\u5408\u4f5c\uff0c\u4ee5\u63a8\u52a8\u8be5\u751f\u6001\u7cfb\u7edf\u7684\u5efa\u8bbe\u3002.<\/p>\n\n\n\n

\u96c5\u9ad8\u96c6\u56e2\u5ba2\u6237\u6848\u4f8b\uff1a\u5229\u7528\u8425\u9500\u7ec4\u5408\u6a21\u578b\uff08MMM\uff09\u4f18\u5316\u8425\u9500\u6295\u8d44\u3002. <\/strong><\/p>\n\n\n\n

\u96c5\u9ad8\u96c6\u56e2\u5ba2\u6237\u6848\u4f8b\uff1a\u5229\u7528\u8425\u9500\u7ec4\u5408\u6a21\u578b\uff08MMM\uff09\u4f18\u5316\u8425\u9500\u6295\u8d44\u3002.<\/h2>\n\n\n\n

\u96c5\u9ad8\uff08Accor\uff09\u4f5c\u4e3a\u5168\u7403\u9886\u5148\u7684\u9152\u5e97\u96c6\u56e2\uff0c50\u5e74\u6765\u4e00\u76f4\u901a\u8fc7\u904d\u5e03110\u591a\u4e2a\u56fd\u5bb6\u3001\u8d85\u8fc75,600\u5bb6\u9152\u5e97\u548c45\u591a\u4e2a\u54c1\u724c\uff0c\u4e3a\u5bbe\u5ba2\u63d0\u4f9b\u72ec\u7279\u800c\u96be\u5fd8\u7684\u4f53\u9a8c\u3002\u4ed6\u4eec\u5171\u540c\u63a8\u51fa\u4e86\u4e00\u9879 \u589e\u91cf\u5353\u8d8a\u4e2d\u5fc3 <\/strong>(ICoE) \u5229\u7528 \u4e09\u79cd\u65b9\u6cd5\u8bba<\/strong>:<\/p>\n\n\n\n

    \n\n
  1. \u5f52\u5c5e\uff1a <\/strong>\u57fa\u4e8e\u89c4\u5219\u7684\u6a21\u578b\uff0c\u7528\u4e8e\u5c06\u8f6c\u5316\u8d21\u732e\u5206\u914d\u7ed9\u7528\u6237\u8def\u5f84\u4e2d\u7684\u4e0d\u540c\u4ea4\u4e92\u73af\u8282\uff0c\u6b64\u524d\u7531\u96c5\u9ad8\u96c6\u56e2\u7684\u56e2\u961f\u5b9e\u65bd\u3002.<\/li>\n\n\n
  2. \u589e\u91cf\u6d4b\u8bd5<\/strong>: \u4e3a\u4e86\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u5e26\u6765\u7684\u4e1a\u7ee9\u63d0\u5347\uff0c\u5728\u96c5\u9ad8\u9152\u5e97\u96c6\u56e2PME\u90e8\u95e8\u8986\u76d6\u7684\u4e3b\u8981\u56fd\u5bb6\/\u5730\u533a\uff0c\u5229\u7528\u8c37\u6b4c\u7684\u201c\u5339\u914d\u5e02\u573a\u201d\u6a21\u578b\u5f00\u5c55\u4e86\u589e\u91cf\u6d4b\u8bd5\u30023- \u8425\u9500\u7ec4\u5408\u6a21\u578b\uff08MMM\uff09\uff1a<\/strong> \u8be5\u65b9\u6848\u5df2\u90e8\u7f72\u4e8e\u9ad8\u7aef\u3001\u4e2d\u7aef\u548c\u7ecf\u6d4e\u578b\u54c1\u724c\u7684\u56db\u4e2a\u4e3b\u8981\u5e02\u573a\uff0c\u5e76\u8ba1\u5212\u57fa\u4e8e\u8c37\u6b4c\u7684Meridian\u6a21\u578b\uff0c\u5728\u6240\u6709\u5e02\u573a\u53ca\u5962\u4f88\u54c1\u54c1\u724c\u4e2d\u5168\u9762\u63a8\u5e7f\u3002\u968f\u540e\uff0c\u5148\u8fdb\u7684\u8c37\u6b4cMeridian\u6a21\u578b\u88ab\u5e94\u7528\u4e8ePME\u54c1\u724c\u4ee5\u53ca\u751f\u6d3b\u65b9\u5f0f\u4e0e\u5962\u4f88\u54c1\uff08L&L\uff09\u54c1\u724c\uff0c\u4ece\u800c\u8bc6\u522b\u51fa\u8de8\u5e02\u573a\u548c\u8de8\u6760\u6746\u7684\u4f18\u5316\u673a\u4f1a\u3002. \u201c\u589e\u91cf\u6548\u679c\u8861\u91cf\u662f\u8bc4\u4f30\u8425\u9500\u6548\u679c\u7684\u5173\u952e\uff0c\u5c24\u5176\u662f\u5728\u9690\u79c1\u95ee\u9898\u65e5\u76ca\u53d7\u5230\u5173\u6ce8\u4e14\u5ba2\u6237\u65c5\u7a0b\u65e5\u76ca\u590d\u6742\u7684\u80cc\u666f\u4e0b\u3002\u6211\u4eec\u81f4\u529b\u4e8e\u901a\u8fc7\u6280\u672f\u3001\u5148\u8fdb\u5206\u6790\u4ee5\u53ca\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684data\u7b56\u7565\u6765\u5e94\u5bf9\u5f53\u524d\u7684\u6311\u6218\u3002\u96c5\u9ad8\u96c6\u56e2\u6b63\u5728\u5f00\u53d1\u76f8\u5173\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u9002\u5e94\u5e02\u573a\u53d8\u5316\u3001\u4f18\u5316\u8425\u9500\u9884\u7b97\uff0c\u5e76\u5728\u77ed\u671f\u548c\u957f\u671f\u5185\u63d0\u5347\u6295\u8d44\u56de\u62a5\u7387\u3002\u201d <\/em>\u4e9a\u8f9b-\u54c8\u5207\u59c6<\/strong>, \uff0c\u96c5\u9ad8\u96c6\u56e2\u7535\u5b50\u5546\u52a1\u4e0e\u5ba2\u6237\u4e92\u52a8\u9ad8\u7ea7\u526f\u603b\u88c1\u3002.<\/li>\n\n<\/ol>\n\n\n\n
    \n
    \u4e0b\u8f7d\u62a5\u544a<\/a><\/div>\n<\/div>\n\n\n\n

    \u8861\u91cf\u8425\u9500\u6d3b\u52a8\u7684\u6210\u6548\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u4e3a\u5173\u952e\u3002. Artefact\u300a2025\u5e74\u9ad8\u7ba1\u5c42\u8425\u9500\u6548\u679c\u8861\u91cf\u6307\u5357\u300b<\/strong> \u8fd9\u662f\u4e00\u4efd\u4e0d\u53ef\u6216\u7f3a\u7684\u8d44\u6e90\uff0c\u53ef\u5e2e\u52a9\u60a8\u901a\u8fc7\u6218\u7565\u4e0e\u5206\u6790\u5b9e\u73b0\u589e\u957f\uff0c\u5e94\u5bf9\u73b0\u4ee3\u8425\u9500\u8861\u91cf\u4e2d\u7684\u590d\u6742\u6311\u6218\uff0c\u5e76\u786e\u4fdd\u60a8\u7684\u4e1a\u52a1\u59cb\u7ec8\u8d70\u5728\u65f6\u4ee3\u524d\u6cbf\u3002.<\/p>\n\n\n\n

    \u5bf9\u5f17\u6d1b\u6717\u00b7\u4f2f\u7eb3\u5fb7\u7684\u4e13\u8bbf\uff0c\u4ed6\u662fManaging Partner\u7684\u6210\u5458\uff0c\u540c\u65f6\u4e5f\u662fArtefact\u65c5\u6e38\u4e0e\u65c5\u6e38\u4e1a\u9886\u57df\u7684\u5168\u7403\u8054\u5408\u8d1f\u8d23\u4eba\u3002.<\/strong><\/p>\n\n\n\n

    \u5bf9\u5f17\u6d1b\u6717\u00b7\u4f2f\u7eb3\u5fb7\u7684\u4e13\u8bbf\uff0c\u4ed6\u662fManaging Partner\u7684\u6210\u5458\uff0c\u540c\u65f6\u4e5f\u662fArtefact\u65c5\u6e38\u4e0e\u65c5\u6e38\u4e1a\u9886\u57df\u7684\u5168\u7403\u8054\u5408\u8d1f\u8d23\u4eba\u3002.<\/h2>\n\n\n\n

    \u4e3a\u4e86\u5728\u65c5\u6e38\u3001\u89c2\u5149\u548c\u4ea4\u901a\u8fd0\u8f93\u9886\u57df\u5145\u5206\u53d1\u6325data\u548c\u4eba\u5de5\u667a\u80fd\u7684\u6f5c\u529b\uff0c, \u5f17\u6d1b\u6717-\u8d1d\u5c14\u7eb3<\/strong> \u6307\u51fa\uff0c\u7ec4\u7ec7\u9700\u8981\u6295\u8d44\u4e8e\u4ee5\u4e0b\u4e09\u4e2a\u6280\u672f\u57fa\u7840\u6a21\u5757\uff1a Data \u6d01\u51c0\u5ba4\u3001\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09<\/strong>, \u548c \u540c\u610f\u7ba1\u7406\u5e73\u53f0<\/strong>. \u4eba\u5de5\u667a\u80fd\u6709\u671b\u4e3a\u65c5\u6e38\u4e1a\u5e26\u6765\u76ca\u5904\u7684\u9886\u57df\u6db5\u76d6\u591a\u79cd\u5e94\u7528\u573a\u666f\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n

      \n\n
    1. \u9884\u6d4b\u6027\u7ef4\u62a4<\/strong>: \u4eba\u5de5\u667a\u80fd\u53ef\u4ee5 \u9884\u6d4b\u7ec4\u4ef6\u6545\u969c<\/strong> \u5728\u4e8b\u4ef6\u53d1\u751f\u4e4b\u524d\uff0c\u4ee5\u4fbf\u94c1\u8def\u548c\u822a\u7a7a\u516c\u53f8\u80fd\u591f\u91c7\u53d6\u4e3b\u52a8\u63aa\u65bd\u5e76 \u51cf\u5c11\u505c\u673a\u65f6\u95f4<\/strong>.<\/li>\n\n\n
    2. \u822a\u73ed\u822a\u7ebf\u4f18\u5316\uff1a<\/strong> \u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u5e2e\u52a9\u822a\u7a7a\u516c\u53f8\u6743\u8861\uff1a\u662f\u52a0\u901f\u98de\u884c\u4ee5\u907f\u514d\u9020\u6210\u9ad8\u6602\u5ef6\u8bef\u6210\u672c\uff0c\u8fd8\u662f\u63a5\u53d7\u8f7b\u5fae\u5ef6\u8bef\u4ee5\u8282\u7701\u71c3\u6cb9\u3002.<\/li>\n\n\n
    3. \u98de\u673a\u5c3e\u8ff9\uff1a<\/strong> \u8fd9\u4e9b \u98de\u673a\u5c3e\u8ff9 <\/strong>\u98de\u884c\u4e2d\u7684\u98de\u673a\u5c3e\u90e8\u7559\u4e0b\u7684\u51dd\u7ed3\u5c3e\u8ff9\u5360\u822a\u7a7a\u4e1a\u78b3\u8db3\u8ff9\u7684\u4e09\u5206\u4e4b\u4e00\u3002\u822a\u7a7a\u516c\u53f8\u901a\u8fc7\u6839\u636e\u5927\u6c14\u72b6\u51b5\u8c03\u6574\u98de\u884c\u9ad8\u5ea6\uff0c\u53ef\u4ee5\u5728\u4ec5\u7565\u5fae\u589e\u52a0\u71c3\u6cb9\u6d88\u8017\u7684\u60c5\u51b5\u4e0b\uff0c\u5c06\u51dd\u7ed3\u5c3e\u8ff9\u7684\u5f62\u6210\u51cf\u5c11\u4e00\u534a\u3002.<\/li>\n\n<\/ol>\n\n\n\n

      \u9664\u4e86\u8fd0\u8425\u6548\u7387\u4e4b\u5916\uff0c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u8fd8\u53ef\u4ee5 \u63d0\u5347\u5ba2\u6237\u51fa\u884c\u4f53\u9a8c<\/strong> \u4e0e \u4e2a\u6027\u5316\u65c5\u884c\u5efa\u8bae<\/strong> \u6839\u636e\u7528\u6237\u7684\u9884\u7b97\u3001\u65c5\u884c\u504f\u597d\u548c\u9650\u5236\u6761\u4ef6\u3002\u6b64\u5916\uff0c, \u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u865a\u62df\u52a9\u624b<\/strong> \u80fd\u591f\u5b9e\u65f6\u56de\u7b54\u5ba2\u6237\u7684\u54a8\u8be2\u3001\u63a8\u8350\u6d3b\u52a8\uff0c\u751a\u81f3\u63d0\u4f9b\u7ffb\u8bd1\u670d\u52a1\u3002. \u201c\u6211\u4eec\u6b63\u8fc8\u5411\u4e00\u4e2a\u8fd9\u6837\u7684\u4e16\u754c\uff1a\u65c5\u884c\u7684\u65b9\u65b9\u9762\u9762\u90fd\u5c06\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u5b9e\u73b0\u9ad8\u5ea6\u4e2a\u6027\u5316\u548c\u4f18\u5316\uff0c\u201d<\/em> \u5f17\u6d1b\u6717\u00b7\u4f2f\u7eb3\u5fb7\u8bf4\u3002. \u201c\u6700\u7ec8\u83b7\u80dc\u7684\u5c06\u662f\u90a3\u4e9b\u4e0d\u4ec5\u6536\u96c6data\u6570\u636e\uff0c\u66f4\u80fd\u771f\u6b63\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u548c\u8fd0\u8425\u6548\u7387\u7684\u4f01\u4e1a\u3002\u201d<\/em><\/p>\n\n\n\n

      \n
      \u9605\u8bfb\u6587\u7ae0<\/a><\/div>\n<\/div>\n\n\n\n

      \u6ee1\u8db3\u4e2d\u56fd\u6e38\u5ba2\u590d\u6742\u591a\u6837\u7684\u9700\u6c42\uff1aArtefact\u3001\u817e\u8baf\u4e91\u548c\u652f\u4ed8\u5b9d\u5f15\u9886\u65c5\u6e38\u4e1a\u4eba\u5de5\u667a\u80fd\u53d1\u5c55\u3002.<\/strong><\/p>\n\n\n\n

      \u6ee1\u8db3\u4e2d\u56fd\u6e38\u5ba2\u590d\u6742\u591a\u6837\u7684\u9700\u6c42\uff1aArtefact\u3001\u817e\u8baf\u4e91\u548c\u652f\u4ed8\u5b9d\u5f15\u9886\u65c5\u6e38\u4e1a\u4eba\u5de5\u667a\u80fd\u53d1\u5c55\u3002.<\/h2>\n\n\n\n

      \u9884\u8ba1\u672a\u6765\u5341\u5e74\uff0c\u4e2d\u56fd\u65c5\u6e38\u4e1a\u89c4\u6a21\u5c06\u589e\u957f\u4e09\u500d<\/strong>, \uff0c\u4e3a\u65c5\u6e38\u4e1a\u5e26\u6765\u4e86\u65b0\u7684\u6311\u6218\u4e0e\u673a\u9047\u3002Data\u548c\u4eba\u5de5\u667a\u80fd\u6280\u672f\u6b63\u5f15\u9886\u884c\u4e1a\u53d8\u9769\uff0c\u52a0\u901f\u54c1\u724c\u9002\u5e94\u80fd\u529b\u63d0\u5347\u4e0e\u4f53\u9a8c\u4f18\u5316\u3002Artefact\u643a\u624b \u817e\u8baf\u4e91<\/strong> \u548c \u652f\u4ed8\u5b9d<\/strong>, \u6700\u8fd1\u5bf9\u4e2d\u56fd\u7684\u65c5\u6e38\u4e1a\u4eba\u5de5\u667a\u80fd\u5e94\u7528\u8fdb\u884c\u4e86\u6df1\u5165\u63a2\u8ba8\u3002.<\/p>\n\n\n\n

      \u968f\u7740\u5bf9\u4e2a\u6027\u5316\u65c5\u884c\u4f53\u9a8c\u7684\u9700\u6c42\u8fc5\u901f\u589e\u957f\uff0c\u8be5\u884c\u4e1a\u6b63\u8fc8\u5165\u4e00\u4e2a\u201c\u6309\u81ea\u5df1\u7684\u65b9\u5f0f\u65c5\u884c\u3002.<\/strong>\u201dArtefact \u5f3a\u8c03\u4e86\u6574\u5408\u7684\u91cd\u8981\u6027\u201d \u7b2c\u4e00\u65b9\u3001\u7b2c\u4e8c\u65b9\u548c\u7b2c\u4e09\u65b9 data <\/strong>\u5e76\u5c06\u5efa\u7acbCDP\u89c6\u4e3a\u884c\u4e1a\u6210\u529f\u7684\u5173\u952e\u3002\u901a\u8fc7\u91c7\u53d6\u201c\u6fc0\u53d1\u7075\u611f\u3001\u5e26\u6765\u6109\u60a6\u3001\u503e\u542c\u5fc3\u58f0<\/strong>,\u201d\uff0c\u54c1\u724c\u53ef\u4ee5\u5229\u7528data\u7684\u667a\u80fd\u89e3\u51b3\u65b9\u6848\uff0c\u4f8b\u5982\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff08GenAI\uff09\u793e\u4ea4\u8046\u542c\u3001\u7cbe\u51c6\u8425\u9500\u548c\u8425\u9500\u7ec4\u5408\u5efa\u6a21\uff08MMM\uff09\uff0c\u6765\u6253\u9020\u5dee\u5f02\u5316\u7684\u65c5\u884c\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u6839\u636e\u5ba2\u6237\u53cd\u9988\u4e0d\u65ad\u4f18\u5316\u672a\u6765\u7684\u65c5\u884c\u4ea7\u54c1\u3002.<\/p>\n\n\n\n

      Artefact\u7684\u201c\u56fd\u9645Adopt AI\u5cf0\u4f1a\u201d\u5c06\u4e8e2025\u5e7411\u6708\u5728\u5df4\u9ece\u5927\u7687\u5bab\u606d\u5019\u60a8\u7684\u5149\u4e34\u3002. <\/strong><\/p>\n\n\n\n

      Artefact\u7684\u201c\u56fd\u9645Adopt AI\u5cf0\u4f1a\u201d\u5c06\u4e8e2025\u5e7411\u6708\u5728\u5df4\u9ece\u5927\u7687\u5bab\u606d\u5019\u60a8\u7684\u5149\u4e34\u3002.<\/h2>\n\n\n\n

      \u5341\u591a\u5e74\u6765\uff0cArtefact \u4e00\u76f4\u5904\u4e8e\u7ec4\u7ec7\u8de8\u884c\u4e1a\u6700\u5927\u89c4\u6a21\u4eba\u5de5\u667a\u80fd\u5cf0\u4f1a\u7684\u6700\u524d\u6cbf\u3002\u8be5 2025\u5e74Adopt AI\u5cf0\u4f1a <\/strong>\u662f\u8fd9\u6bb5\u65c5\u7a0b\u7684\u4e0b\u4e00\u7ae0\u3002\u8fd9\u662f\u4e00\u6bb5\u72ec\u7279\u7684 \u4e0e\u5168\u7403\u9996\u5e2d\u6267\u884c\u5b98\u5efa\u7acb\u8054\u7cfb\u7684\u673a\u4f1a<\/strong> \u5e76\u6df1\u5165\u4e86\u89e3\u5b83\u4eec\u5728\u5305\u62ec\u4ee5\u4e0b\u884c\u4e1a\u5728\u5185\u7684\u5404\u9886\u57df\u4e2d\u7684\u4eba\u5de5\u667a\u80fd\u6218\u7565\u53ca\u5b9e\u9645\u5e94\u7528\uff0c\u4f8b\u5982 \u5065\u5eb7\u3001\u91d1\u878d\u670d\u52a1\u3001\u5de5\u4e1a\u3001\u5962\u4f88\u54c1\u3001\u65c5\u6e38\u3001\u4f53\u80b2<\/strong>, \u548c \u53ef\u6301\u7eed\u6027<\/strong>. \u901a\u8fc7 25,00\u540d\u53c2\u4f1a\u8005\u3001500\u4f4d\u6f14\u8bb2\u5609\u5bbe\u300110\u4e2a\u884c\u4e1a\u4e13\u5c5e\u821e\u53f0<\/strong> \u548c 250 \u5bb6\u53c2\u5c55\u5546<\/strong>, Adopt AI \u5c06\u6210\u4e3a\u6700\u5bcc\u521b\u65b0\u6027\u7684 AI \u8ba8\u8bba\u7684\u805a\u96c6\u5730\u3002.<\/p>","protected":false},"featured_media":524688,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"pdf-mail-category":[848695],"class_list":["post-1332903","pdf-newsletters","type-pdf-newsletters","status-publish","has-post-thumbnail","hentry","pdf-mail-category-data-ai-digest"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-newsletters\/1332903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-newsletters"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/pdf-newsletters"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/524688"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1332903"}],"wp:term":[{"taxonomy":"pdf-mail-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-mail-category?post=1332903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}