{"id":1333006,"date":"2021-11-01T12:00:00","date_gmt":"2021-11-01T12:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&p=1333006"},"modified":"2026-07-01T06:45:44","modified_gmt":"2026-07-01T05:45:44","slug":"november-causality-based-marketing-cdp-for-the-automotive-industry","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/zh\/pdf-newsletters\/november-causality-based-marketing-cdp-for-the-automotive-industry\/","title":{"rendered":"\u5341\u4e00\u6708 | \u57fa\u4e8e\u56e0\u679c\u5173\u7cfb\u7684\u8425\u9500 | \u6c7d\u8f66\u884c\u4e1a\u7684 CDP | \u6700\u65b0\u5956\u9879\u7b49..."},"content":{"rendered":"

ARTEFACT \u6570\u636e\u6458\u8981 | 2021\u5e7411\u6708<\/span><\/span><\/span><\/p>\n\n\n\n

\u968f\u7740\u5047\u65e5\u5b63\u7684\u4e34\u8fd1\uff0c\u8fd9\u5bf9data marketing\u9886\u57df\u800c\u8a00\u662f\u4e00\u5e74\u4e2d\u5145\u6ee1\u6311\u6218\u4e0e\u673a\u9047\u7684\u5173\u952e\u65f6\u671f\u3002\u6211\u4eec\u7684\u4e13\u5bb6\u56e2\u961f\u5c06\u4e3a\u60a8\u63d0\u4f9b\u4e13\u4e1a\u89c1\u89e3\uff0c\u52a9\u60a8\u987a\u5229\u5ea6\u8fc7\u8fd9\u4e00\u65f6\u671f\uff0c\u5305\u62ec\uff1a <\/span>\u901a\u8fc7\u57fa\u4e8e\u56e0\u679c\u5173\u7cfb\u7684\u65b9\u6cd5\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u8425\u9500<\/strong> \u548c<\/span> \u5408\u5e76\u00a0<\/span>data-driven \u9762\u5411\u5236\u9020\u4e1a\u7684\u8425\u9500<\/strong><\/a>.
\n
\n\u6211\u4eec\u8fd8\u4f1a\u5728\u4ee5\u4e0b\u5e73\u53f0\u5206\u4eab\u6700\u65b0\u6587\u7ae0\uff1a<\/span> \u901a\u8fc7\u6d4b\u91cf\u6211\u4eec\u4e86\u89e3\u5230 <\/span>\u672c\u516c\u53f8\u7684\u78b3\u8db3\u8ff9<\/strong><\/a>, \u5982\u4f55<\/span> \u4fdd\u969c\u60a8\u7684 Python \u8f6f\u4ef6\u4f9b\u5e94\u94fe\u5b89\u5168<\/strong><\/a>, \u548c<\/span> \u4e3a\u7b2c\u56db\u5b63\u5ea6\n\u505a\u597d\u51c6\u5907\u7684\u9ec4\u91d1\u6cd5\u5219<\/strong><\/a>\u00a0\u5145\u5206\u5229\u7528\u4e9a\u9a6c\u900a\u7684\u5e7f\u544a\u751f\u6001\u7cfb\u7edf<\/span><\/strong><\/a>.
\n\u8bf7\u7ee7\u7eed\u9605\u8bfb\uff0c\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u6211\u4eec\u6700\u8fd1\u7684\u5ba2\u6237\u6848\u4f8b\u3001\u6700\u65b0\u5956\u9879\u4ee5\u53ca\u5373\u5c06\u4e3e\u529e\u7684\u6d3b\u52a8\u3002.
\n\t\t\t\t\t\t\t\t\t\u00a0
\n\t\t\t\t\t\t\t\t\t\u795d\u60a8\u9605\u8bfb\u6109\u5feb\uff0c,
\n\t\t\t\t\t\t\t\t\tArtefact \u56e2\u961f<\/span><\/span><\/span><\/p>\n\n\n\n

\u56e0\u679c\u5173\u7cfb\u4e0e\u76f8\u5173\u6027\uff1a\u901a\u5f80\u66f4\u667a\u80fd\u8425\u9500\u7684\u9014\u5f84<\/strong><\/span><\/span><\/span><\/p>\n\n\n\n

\u968f\u7740\u5982\u6b64\u591a\u7684\u2026\u2026\u7684\u53d1\u5c55 \u65b0\u7684\u6570\u5b57\u6e20\u9053 <\/strong>\uff08\u793e\u4ea4\u5a92\u4f53\u3001\u89c6\u9891\u70b9\u64ad\u3001\u6570\u5b57\u5e7f\u64ad\u7b49\uff09\uff0c\u4ee5\u53ca \u7f51\u7ea2\u7684\u5d1b\u8d77<\/strong> \u4ee5\u53ca\u5728\u7ebf\u793e\u533a\uff0c\u8fd8\u6709\u5373\u5c06\u5931\u53bb\u7684 \u7b2c\u4e09\u65b9Cookie<\/strong>, \uff0c\u8981\u771f\u6b63\u7406\u89e3\u8425\u9500\u7684\u5f71\u54cd\uff0c\u5982\u4eca\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u9700\u8981\u7ec6\u81f4\u5165\u5fae\u7684\u5206\u6790\u3002.
\n
\n\t\t\t\t\t\t\t\t\t\u81f3 \u6df1\u5165\u63a2\u7a76\u672a\u6765\u6d3b\u52a8\u7684\u4f18\u5316\u4e4b\u9053<\/strong>, data \u4e13\u4e1a\u4eba\u58eb\u5fc5\u987b\u91c7\u53d6 \u57fa\u4e8e\u56e0\u679c\u5173\u7cfb\u7684\u65b9\u6cd5<\/strong>, \uff0c\u8fd9\u4e9b\u6570\u636e\u8868\u660eA\uff08\u8425\u9500\u9884\u7b97\u7684\u53d8\u5316\uff09\u5bfc\u81f4\u4e86B\uff08\u9500\u552e\u989d\u7684\u589e\u957f\uff09\u3002\u57fa\u4e8e\u56e0\u679c\u5173\u7cfb\u7684\u65b9\u6cd5\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f \u7406\u89e3\u4e00\u9879\u8425\u9500\u6d3b\u52a8\u5bf9\u53e6\u4e00\u9879\u8425\u9500\u6d3b\u52a8\u7684\u5f71\u54cd<\/strong>, \uff0c\u4ee5\u53ca\u8fd9\u5982\u4f55\u5f71\u54cd\u7ed3\u679c\u3002.
\n
\n\t\t\t\t\t\t\t\t\tArtefact \u5206\u6790\u90e8\u8d1f\u8d23\u4eba\u517c Data \u5e02\u573a\u90e8\u8d1f\u8d23\u4eba, \u9c8d\u6bd4\u00b7\u683c\u96f7, <\/strong>\u548c <\/strong>Data\u9996\u5e2d\u79d1\u5b66\u5bb6, \u4e9a\u5386\u5c71\u5fb7\u62c9\u00b7\u585e\u6885\u5e74\u79d1<\/strong> \u6df1\u5165\u63a2\u8ba8\u5982\u4f55\u5229\u7528MROI\u5efa\u6a21\u6765\u5b9e\u73b0\u66f4\u660e\u667a\u7684\u51b3\u7b56\u3002.<\/span><\/span><\/p>\n\n\n\n

\u9605\u8bfb\u6587\u7ae0<\/strong><\/span><\/span><\/span><\/p>\n\n\n\n

\u672a\u6765\u4e4b\u8def\uff1adata-driven \u8425\u9500\u5bf9\u4e0d\u65ad\u53d1\u5c55\u7684\u6c7d\u8f66\u884c\u4e1a\u81f3\u5173\u91cd\u8981<\/strong><\/span><\/span><\/span><\/p>\n\n\n\n

\u968f\u7740\u5236\u9020\u5546\u7eb7\u7eb7\u91c7\u7528\u201c\u76f4\u9500\u6a21\u5f0f\u201d\uff08\u6216\u79f0\u201c\u4ee3\u7406\u6a21\u5f0f\u201d\uff09\uff0c\u6c7d\u8f66\u5236\u9020\u5546\u7684\u5229\u6da6\u6b63\u9762\u4e34\u5de8\u5927\u4e14\u6301\u7eed\u7684\u538b\u529b\u3002.\u00a0
\n
\n\t\t\t\t\t\t\t\t\t\u8c37\u6b4c\u7684 \u6cd5\u6bd4\u6069\u00b7\u514b\u7f57\u65af\uff0c, <\/strong>Data \u53ca\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u6cd5\u56fd\u5206\u516c\u53f8\u6c7d\u8f66\u6280\u672f\u8d1f\u8d23\u4eba\uff0c, <\/strong>\u4ee5\u53ca Artefact \u7684 \u963f\u514b\u585e\u5c14\u00b7\u5854\u897f\u626c\uff0c, <\/strong>Data \u54a8\u8be2\u603b\u76d1\u2014\u2014\u6c7d\u8f66\u4e1a\u52a1\u8d1f\u8d23\u4eba\uff0c, <\/strong>\u5206\u4eab\u4ed6\u4eec\u7684\u4e09\u7ba1\u9f50\u4e0b\u7b56\u7565\uff1a\u589e\u52a0\u9500\u91cf\u3001\u63d0\u5347\u9500\u552e\u8d28\u91cf\u3001\u5f00\u62d3\u65b0\u7684\u9500\u552e\u6e20\u9053\u3002.\u00a0
\n
\n\t\t\t\t\t\t\t\t\t\u867d\u7136\u8fd9\u4e9b\u6b65\u9aa4\u770b\u4f3c\u7b80\u5355\uff0c\u4f46\u5728\u4e00\u4e2a\u4e2d\u592e\u8282\u70b9\u4e0a\u96c6\u6210 data \u540e \u6d88\u8d39\u8005 Data \u5e73\u53f0 (CDP)<\/strong>, data-\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5c06\u4ed6\u4eec\u7684\u7b56\u7565\u63d0\u5347\u5230 \u521b\u9020\u4ef7\u503c\u5e76\u5f00\u62d3\u521b\u6536\u673a\u4f1a<\/strong> \u5728\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u5185\u3002.<\/span><\/span><\/span><\/p>\n\n\n\n

ARTEFACT \u6570\u636e\u4e0e\u6570\u5b57\u9886\u57df\u4e13\u5bb6\u7684\u89c1\u89e3<\/span><\/span><\/strong><\/p>\n\n\n\n

Artefact\u7684\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\uff08CSR\uff09\u8d1f\u8d23\u4eba\uff0c, <\/span><\/span>\u9732\u897f\u00b7\u9a6c\u5c14\u8c22\uff0c, <\/span><\/span>\u8ddf\u8e2a\u7ecf\u7406\uff0c, <\/span><\/span>\u5965\u857e\u8389\u00b7\u8c22\u74e6\u5229\u8036\uff0c, <\/span><\/span>\u517c\u9ad8\u7ea7\u987e\u95ee\u517c\u4ea7\u54c1\u7ecf\u7406\uff0c,<\/span><\/span> \u83b1\u6602\u7eb3\u5c14-\u5361\u6d2a\u00a0<\/span><\/span>\u5206\u4eab\u4e86\u5173\u4e8e\u5982\u4f55\u8bc4\u4f30\u548c\u8282\u7701\u516c\u53f8\u78b3\u8db3\u8ff9\u6d4b\u7b97\u65f6\u95f4\u76848\u4e2a\u5173\u952e\u7ecf\u9a8c\u3002\u4ed6\u4eec\u5e0c\u671b\u8fd9\u4e9b\u7ecf\u9a8c\u80fd\u6fc0\u52b1\u60a8\n\u91cd\u65b0\u8bc4\u4f30\u5e76\u51cf\u5c11\u81ea\u8eab\u5bf9\u73af\u5883\u7684\u5f71\u54cd\uff01<\/span><\/span><\/p>\n\n\n\n

\u4e9a\u9a6c\u900a\u5e7f\u544a--\u51c6\u5907\u7b2c\u56db\u5b63\u5ea6\u7684\u9ec4\u91d1\u6cd5\u5219<\/strong><\/span><\/span><\/span><\/p>\n\n\n\n

\u5bf9\u4e8e\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u4ea7\u54c1\u7684\u54c1\u724c\u800c\u8a00\uff0c\u5e74\u672b\u65f6\u671f\u7684\u6218\u7565\u610f\u4e49\u548c\u7ade\u4e89\u6fc0\u70c8\u7a0b\u5ea6\u65e5\u76ca\u51f8\u663e\u3002Artefact\u7684\u9ad8\u7ea7\u7535\u5546\u5a92\u4f53\u987e\u95ee\uff0c,<\/span><\/span> \u76ae\u57c3\u5c14\u00b7\u8fbe\u7ef4\u79d1\uff0c,<\/span><\/span> \u548c <\/span><\/span>\u54a8\u8be2\u603b\u76d1 Data \u517c\u6570\u5b57\u8425\u9500\u3001\u7535\u5b50\u5546\u52a1\u8d1f\u8d23\u4eba\uff0c,<\/span><\/span> \u6258\u9a6c\u65af\u00b7\u798f\u96f7\uff0c, <\/span><\/span>\u6982\u8ff0\u4e86\u4ed6\u4eec\u5173\u4e8e\u5982\u4f55\u5145\u5206\u53d1\u6325\u4e9a\u9a6c\u900a\u5e7f\u544a\n\u751f\u6001\u7cfb\u7edf\u6f5c\u529b\u768410\u6761\u9ec4\u91d1\u6cd5\u5219\u3002.\u00a0<\/span><\/span><\/p>\n\n\n\n

\u6700\u8fd1\uff0c\u4e00\u79cd\u65b0\u578b\u7f51\u7edc\u5a01\u80c1\u6d6e\u51fa\u6c34\u9762\uff1a\u8f6f\u4ef6\u4f9b\u5e94\u94fe\u653b\u51fb\u3002\u867d\u7136\u6b64\u7c7b\u653b\u51fb\u8f83\u4e3a\u7f55\u89c1\uff0c\u4f46\u5176\u5f71\u54cd\u6781\u5176\u6df1\u8fdc\uff0c\u5982\u4f55\u9632\u8303\u6b64\u7c7b\u653b\u51fb\u6b63\u65e5\u76ca\u6210\u4e3a\u4eba\u4eec\u5173\u6ce8\u7684\u7126\u70b9\u3002. <\/span>\u8d1d\u52aa\u74e6-\u53e4\u620e<\/span>, Data Engineer \u5728 Artefact \u4e0a\uff0c\u901a\u8fc7\u5bf9\u6b64\u4e3b\u9898\u7684\u6df1\u5165\u63a2\u8ba8\u5206\u4eab\u4e86\u4ed6\u7684\u89c1\u89e3\u3002.<\/span>
\n
\n\u9605\u8bfb\u66f4\u591a<\/strong><\/span><\/p>\n\n\n\n

\u201c\u641c\u7d22\u4e4b\u53cb\u201d\u535a\u5ba2\uff1a\u4e09\u7bc7\u7cfb\u5217\u6587\u7ae0<\/strong><\/span><\/p>\n\n\n\n

\u00a0<\/span>1.\u00a0<\/strong><\/span>\u589e\u91cf\u6d4b\u8bd5\u7684\u4ef7\u503c\uff1a\u4e3a\u4ec0\u4e48\u3001\u505a\u4ec0\u4e48\u3001\u600e\u4e48\u505a\uff1f<\/span><\/strong><\/a><\/strong><\/p>\n\n\n\n

2.\u00a0<\/strong><\/span>\u4e3a\u4ec0\u4e48\u8981\u5f00\u59cb\u4f7f\u7528\u5e7f\u6cdb\u5339\u914d<\/span><\/strong><\/a><\/strong><\/strong><\/span>
\n
\n3.\u00a0<\/strong><\/span>\u7b80\u5316 PPC \u6d4b\u91cf<\/span><\/strong><\/a><\/strong><\/p>\n\n\n\n

<\/a>\u65b0\u5ba2\u6237\u6848\u4f8b\u00a0<\/strong><\/span>
\n\uff08\u6211\u4eec\u7f51\u7ad9\u4e0a\u520a\u8f7d\u4e86\u6240\u6709\u5ba2\u6237\u6848\u4f8b\uff09<\/span><\/strong><\/a><\/span><\/span><\/p>\n\n\n\n

\u5361\u8bfa-CALYM\u7814\u7a76\u6240\u5229\u7528\u4eba\u5de5\u667a\u80fd\u5bf9\u6297\u6dcb\u5df4\u7624<\/strong><\/span><\/span><\/span><\/p>\n\n\n\n

\u5fae\u8f6f\u3001\u5361\u8bfa-\u5361\u5229\u59c6\u7814\u7a76\u6240 <\/strong>\u548c Artefact<\/strong> \u53cc\u65b9\u7ed3\u5408\u5404\u81ea\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5171\u540c\u5efa\u7acb\u4e86\u201c\u6dcb\u5df4\u7624Data\u201d\u7814\u7a76\u4e2d\u5fc3\uff0c\u4f7f\u7814\u7a76\u4eba\u5458\u80fd\u591f\u5229\u7528\u4eba\u5de5\u667a\u80fd\u52a0\u901f\u65e9\u671f\u8bca\u65ad\u548c\u6cbb\u7597\u521b\u65b0\u3002Artefact\u7684\u5b9e\u9a8c\u6210\u529f\u68c0\u6d4b\u51fa\u4e86\u764c\u75c7\u7684\u5b58\u5728\uff0c\u51c6\u786e\u7387\u572890%\u81f398%\u4e4b\u95f4\u3002.<\/p>\n\n\n\n

\u300aData\u4e0e\u5065\u5eb7\u300b\u7535\u5b50\u4e66<\/strong><\/p>\n\n\n\n

\u5065\u5eb7\u5371\u673a\u52a0\u901f\u4e86\u6d88\u8d39\u9886\u57df\u7684\u6570\u5b57\u5316\u8fdb\u7a0b\uff0c\u4fc3\u4f7f\u5404\u54c1\u724c\u5b9e\u65bd\u66f4\u591a\u5177\u6709\u7ed3\u6784\u6027\u4e14\u76ee\u6807\u8fdc\u5927\u7684\u9879\u76ee\uff0c\u8fd9\u4f7f\u5f97data\u5728\u5065\u5eb7\u9886\u57df\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u4e3a\u5173\u952e\u3002\u6211\u4eec\u7684\u00a0<\/span><\/p>\n\n\n\n

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\u300aData \u96f6\u552e\u7248\u300b\u7535\u5b50\u4e66<\/strong><\/p>\n\n\n\n

\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u91cc\uff0c\u6bcf\u4e2a\u54c1\u724c\u90fd\u52a0\u5f3a\u4e86\u5176\u6570\u5b57\u5316\u5e03\u5c40\uff0c\u5e76\u5e0c\u671b\u4f18\u5316\u7535\u5b50\u5546\u52a1\uff0c\u4ee5\u4fbf\u901a\u8fc7\u8fd9\u4e00\u6e20\u9053\u63d0\u5347\u9500\u552e\u4e1a\u7ee9\u3002\u6211\u4eec\u7684\u00a0<\/span><\/p>\n\n\n\n

\u00a0\u5c31\u8be5\u4e3b\u9898\u63d0\u4f9b\u4e86\u89c1\u89e3\uff0c\u91cd\u70b9\u4ecb\u7ecd\u4e86\u6211\u4eec\u8fd1\u671f\u4e0e\u7f8e\u6cf0\uff08Mattel\uff09\u548c\u5bb6\u4e50\u798f\u4f20\u5a92\uff08Carrefour Media\uff09\u7684\u5408\u4f5c\u9879\u76ee\u3002.<\/span><\/p>\n\n\n\n

ARTEFACT \u5956\u9879<\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n

Artefact\u51ed\u501f\u4e0eENGIE\u5408\u4f5c\u7684\u6848\u4f8b\uff0c\u65a9\u83b7\u4e24\u9879Data\u8282\u5956\u9879\u00a0<\/strong><\/span>
\nArtefact \u5408\u4f19\u4eba\uff0c, \u4e9a\u5386\u5c71\u5927-\u8482\u6602-\u5fb7\u62c9\u8096\u6885<\/strong>, \uff0c\u4ee5\u53ca Data Consultant\uff0c, \u5f90\u7d22\u83f2<\/strong>\u2018\u4e0e\u2026\u2026\u7684\u5408\u4f5c ENGIE<\/strong> \u5173\u4e8e\u201c\u5982\u4f55\u501f\u52a9artificial intelligence\u6539\u5584\u5ba2\u6237\u5173\u7cfb\u201d\u7684\u4e3b\u9898\uff0c\u4ee5\u53ca\u90e8\u7f72\u521b\u65b0\u7684\u53d7\u4f17\u5f15\u64ce\u4ee5\u4f18\u5316ENGIE\u7684\u5ba2\u6237\u5173\u7cfb\u548c\u5546\u4e1a\u6218\u7565\uff0c\u4f7f\u6211\u4eec\u8d62\u5f97\u4e86\uff1a
\n\u201c\u9ec4\u91d1\u4e2a\u6027\u5316\u5305\u88c5\u5956\u201d\uff0c,<\/strong> \u548c
\n\u672c\u6b21\u6d3b\u52a8\u7684\u5927\u5956\u8d5b\uff01\u00a0<\/strong><\/span><\/span><\/strong>
\n\u89c2\u770b\u8fd9\u90e8\u83b7\u5956\u89c6\u9891<\/b><\/span><\/font><\/strong><\/p>\n\n\n\n

Artefact\u51ed\u501f\u4e0e\u8d39\u96ea\uff08FISHER PRICE\uff09\u3001NEXITY\u53caFRANPRIX\u5408\u4f5c\u7684\u6848\u4f8b\uff0c\u4e00\u4e3e\u65a9\u83b73\u9879\u201c\u8425\u9500\u5956\u676f\u201d\u5927\u5956<\/strong><\/span>
\nArtefact \u5ba2\u6237\u603b\u76d1\uff0c,\u00a0\u6587\u68ee\u7279\u00b7\u62c9\u514b\u91cc\u8036\u5c14\uff0c,<\/strong>\u00a0\u5df2\u83b7\u5f97 \u521b\u610f\u4e0e\u521b\u65b0\u7c7b\u91d1\u5956<\/strong> \u5f00\u5c55\u4e00\u573a\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u6570\u5b57\u5a92\u4f53\u8425\u9500\u6d3b\u52a8\uff0c\u501f\u52a9 \u8d39\u96ea<\/strong>\u00a0\u56f4\u7ed5\u5176\u201cSleep\u201d\u7cfb\u5217\u73a9\u5177\u3002\u8be5 Artefact3000<\/strong> \u521b\u9020<\/strong> \u8fd9\u4e9b\u7403\u961f\u8fd8\u8d62\u5f97\u4e86 \u54c1\u724c\u77e5\u540d\u5ea6\u91d1\u5956<\/strong> \u4e3a\u4ed6\u4eec\u7684\u5ba3\u4f20\u6d3b\u52a8\u4e0e Nexity<\/strong>, \u548c \u82f1\u5409\u5229\u6d77\u5ce1\u6a2a\u6e21\u8d5b\u94dc\u724c<\/strong> \u67d0\u9879\u6d3b\u52a8\u7684\u7c7b\u522b\u4e3a Franprix<\/strong>.<\/span><\/span><\/strong>
\n\u89c2\u770b\u8fd9\u90e8\u83b7\u5956\u89c6\u9891<\/b><\/span><\/font><\/strong><\/p>\n\n\n\n

ARTEFACT \u7f51\u7edc\u7814\u8ba8\u4f1a<\/span><\/strong>\u00a0& \u4e16\u754c\u5404\u5730\u7684\u6d3b\u52a8<\/span><\/font><\/span><\/span><\/strong><\/p>\n\n\n\n

12\u67082\u65e5\uff08\u5468\u56db\uff09| 10:30-12:00\uff08UTC+1\uff09<\/strong><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n

Artefact Asia \u643a\u624b Data \u91cd\u65b0\u5b9a\u4e49\u4e2d\u56fd\u5962\u534e\u4f53\u9a8c<\/strong><\/span><\/strong><\/a><\/p>\n\n\n\n

\u6211\u4eec\u7684\u6570\u5b57\u5316\u548cdata\u4e13\u5bb6\u56e2\u961f\u5c06\u5206\u4eab\u6848\u4f8b\u7814\u7a76\u548c\u5b9e\u4f8b\uff0c\u9610\u8ff0\u54c1\u724c\u4e3a\u4f55\u4ee5\u53ca\u5982\u4f55\u5229\u7528data\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u5c0a\u8d35\u7684\u4f53\u9a8c\u3002 \u8bae\u7a0b\u6db5\u76d6\u4e86\u8bf8\u5982\u201c\u4e3a\u4f55Data\u6b63\u6210\u4e3a\u5962\u4f88\u54c1\u884c\u4e1a\u5173\u952e\u201d\u7b49\u4e3b\u9898\uff0c\u5185\u5bb9\u6d89\u53caArtefact\u4e2d\u56fd\u53ca\u4e9a\u6d32Managing Partner\uff0c, \u7231\u5fb7\u534e-\u5fb7\u6885\u6cfd\u62c9\u514b<\/strong>, \u201cData\u5e73\u53f0\u4e0a\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u201d\u4ee5\u53ca\u201c\u9762\u5411\u5962\u4f88\u54c1\u7684Data\u6d88\u8d39\u8005\u5e73\u53f0\u201d\u3002.<\/span><\/p>\n\n\n\n

11\u670830\u65e5\uff08\u5468\u4e8c\uff09| 15:30-16:00\uff08UTC+1\uff09<\/strong><\/span><\/span><\/span><\/span>
\nLiveRamp \u00d7 Artefact\u00a0
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u96f6\u552e\u4e1a\u6280\u672f\u535a\u89c8\u4f1a\u00a0<\/strong><\/span><\/span><\/span><\/span>
\n\u5728\u53d7\u5230\u91cd\u5927\u76d1\u7ba1\u3001\u5a92\u4f53\u548c\u4eba\u5de5\u667a\u80fd\u53d8\u9769\u51b2\u51fb\u7684\u96f6\u552e\u73af\u5883\u4e2d\uff0c\u96f6\u552e\u5546\u548c\u5e7f\u544a\u5546\u5e94\u91c7\u53d6\u4f55\u79cddata\u548c\u4eba\u5de5\u667a\u80fd\u6280\u672f\u6218\u7565\uff0c\u4ee5\u63d0\u5347\u7ade\u4e89\u529b\uff1f.
\n\u6f14\u8bb2\u5609\u5bbe\uff08*\u7528\u6cd5\u8bed*\uff09\uff1a<\/strong><\/span>
\n\u7ef4\u6c49\u00b7\u590f\u5c14\u9a6c\uff0c,<\/strong>\u00a0LiveRamp \u516c\u53f8\u201c\u5b89\u5168\u6e2f\u201d\u4e1a\u52a1\u9ad8\u7ea7\u526f\u603b\u88c1\u517c\u6b27\u6d32\u533a\u603b\u7ecf\u7406\uff1b; \u6587\u68ee\u7279-\u5362\u897f\u4e9a\u5c3c<\/strong>, \uff0cArtefact\u8054\u5408\u521b\u59cb\u4eba\u517c\u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98<\/span><\/span><\/p>\n\n\n\n

\u8d6b\u5179 \u00d7 Artefact \u82f1\u56fd\u7f51\u7edc\u7814\u8ba8\u4f1a <\/strong><\/span>\u56de\u653e<\/strong><\/span><\/span><\/span><\/span><\/p>\n\n\n\n

\u4f18\u5316 HERTZ \u7684\u5fae\u8f6c\u5316\u7ade\u4ef7\uff0c\u6253\u9020\u6210\u529f\u7684\u6309\u70b9\u51fb\u4ed8\u8d39\uff08PPC\uff09\u5e7f\u544a\u6d3b\u52a8<\/strong><\/span><\/span><\/p>\n\n\n\n

\u6211\u4eec\u5f88\u9ad8\u5174\u4e0e\u5927\u5bb6\u5206\u4eab\u672c\u6b21\u7cbe\u5f69\u4f1a\u8bae\u7684\u5f55\u50cf\uff0c\u5176\u4e2d\u63d0\u51fa\u4e86\u5173\u4e8e\u6211\u4eec\u5982\u4f55\u5927\u5e45\u63d0\u5347\u2026\u2026\u7684\u6df1\u523b\u89c1\u89e3\u3002 \u8d6b\u5179<\/strong>\u2018\u7684\u7ade\u4ef7\u7b56\u7565\uff0c\u4ee5\u53ca\u5982\u4f55\u5168\u9762\u4f18\u5316\u60a8\u7684\u4ed8\u8d39\u5a92\u4f53\u7b56\u7565\uff01\u00a0
\n\u6f14\u8bb2\u5609\u5bbe\uff08*\u82f1\u8bed*\uff09\uff1a<\/strong><\/span>
\n\u7231\u5fb7\u534e-\u5fb7\u65af\u7279\u96f7\u59c6<\/strong>, Artefact\u82f1\u56fd\u5206\u516c\u53f8\u96c6\u56e2\u5ba2\u6237\u603b\u76d1\uff1b;\u00a0\u7ef4\u7f57\u59ae\u5361-\u574e\u5e15\u7eb3<\/strong>, \uff0cArtefact\u82f1\u56fd\u5206\u516c\u53f8\u5c55\u793a\u4e0e\u793e\u4ea4\u5a92\u4f53\u8d1f\u8d23\u4eba<\/span><\/span><\/p>\n\n\n\n

\u89c2\u770b\u56de\u653e<\/b><\/span><\/span><\/p>\n\n\n\n

\u6570\u636e\u54a8\u8be2 | \u6570\u636e\u4e0e\u6570\u5b57\u8425\u9500 | \u6570\u5b57\u5546\u52a1<\/font><\/strong><\/p>","protected":false},"featured_media":65512,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"pdf-mail-category":[848695],"class_list":["post-1333006","pdf-newsletters","type-pdf-newsletters","status-publish","has-post-thumbnail","hentry","pdf-mail-category-data-ai-digest"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-newsletters\/1333006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-newsletters"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/pdf-newsletters"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/65512"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1333006"}],"wp:term":[{"taxonomy":"pdf-mail-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-mail-category?post=1333006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}