{"id":1333007,"date":"2021-12-01T12:00:00","date_gmt":"2021-12-01T12:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&p=1333007"},"modified":"2026-07-01T06:45:45","modified_gmt":"2026-07-01T05:45:45","slug":"december-alliance-with-ardian-and-cathay-capital-2021-yearbook","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/zh\/pdf-newsletters\/december-alliance-with-ardian-and-cathay-capital-2021-yearbook\/","title":{"rendered":"12 \u6708 | \u4e0e Ardian \u548c\u56fd\u6cf0\u8d44\u672c\u7ed3\u76df | 2021 \u5e74\u5e74\u9274 | \u80b2\u78a7\u5ba2\u6237\u611f\u8a00 | \u6211\u4eec\u4e13\u5bb6\u7684\u7cbe\u8f9f\u6587\u7ae0"},"content":{"rendered":"

Artefact \u901a\u8baf\u2014\u20142021\u5e7412\u670821\u65e5\u3002.<\/span><\/span><\/span><\/strong>
\n
\n\u57282021\u5e74\u7684\u6700\u540e\u4e00\u671f\u300aData\u7b80\u62a5\u300b\u4e2d\uff0c\u6211\u4eec\u628a\u6700\u7cbe\u5f69\u7684\u5185\u5bb9\u7559\u5230\u4e86\u6700\u540e\uff0c\u4e3a\u60a8\u5e26\u6765\u5173\u4e8e\u2026\u2026\u7684\u98a0\u8986\u6027\u65b0\u95fb\u3002 <\/span>\u6211\u4eec\u4e0e\u5168\u7403\u9886\u5148\u7684\u79c1\u52df\u80a1\u6743\u57fa\u91d1\u5efa\u7acb\u7684\u8054\u76df\uff0c,<\/span>\u00a0Ardian Expansion \u548c Cathay Capital<\/strong>, \uff0c\u4ee5\u53ca\u6211\u4eec\u9001\u7ed9\u60a8\u7684\u8282\u65e5\u793c\u7269\uff0c, <\/span>\u6211\u4eec\u76842021\u5e74\u7248\u5e74\u9274<\/span>, \uff0c\u5176\u4e2d\u6536\u5f55\u4e86\u4eca\u5e74\u4e13\u5bb6\u7684\u771f\u77e5\u707c\u89c1\u548c\u5ba2\u6237\u611f\u8a00\u3002.
\n
\n\t\t\t\t\t\t\t\t\t\u6211\u4eec\u8fd8\u5206\u4eab <\/span>\u6211\u4eec\u4e13\u5bb6\u64b0\u5199\u7684\u6700\u65b0\u6587\u7ae0<\/span> \u5c31\u5728Artefact\u4e0a <\/span>\u5728\u51e0\u4e4e\u6ca1\u6709data\u7684\u60c5\u51b5\u4e0b\u9884\u6d4b\u9500\u552e\u989d\uff0c,\u00a0<\/span><\/strong><\/a>f\u5229\u7528 first-party \u548c data \u9a71\u52a8\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u53d7\u4f17\u5f15\u64ce<\/span><\/strong><\/a>, \u548c\u00a0\u5f00\u91c7\u7b2c\u4e8c\u65b9data\u91d1\u77ff<\/span><\/strong>.<\/span><\/strong><\/a>
\n
\n\u795d\u60a82021\u5e74\u5706\u6ee1\u6536\u5b98\uff0c\u5e76\u671f\u5f85\u5728\u65b0\u7684\u4e00\u5e74\u91cc\u966a\u4f34\u60a8\u5171\u540c\u8ffd\u6c42data-driven\u7684\u4ef7\u503c\u4e0e\u8f6c\u578b\uff01
\n\t\t\t\t\t\t\t\t\t\u00a0
\n\t\t\t\t\t\t\t\t\t\u8282\u65e5\u5feb\u4e50\uff01
\n\t\t\t\t\t\t\t\t\tArtefact \u56e2\u961f<\/span><\/span><\/p>\n\n\n\n

\u5728Ardian\u6210\u529f\u63d0\u51fa\u6536\u8d2d\u8981\u7ea6\u540e\uff0cArtefact\u7684\u76ee\u6807\u662f\u6210\u4e3a\u5168\u7403\u9886\u5148\u7684data\u670d\u52a1\u96c6\u56e2<\/h2>\n\n\n\n

\u6211\u4eec\u4ece\u516c\u5171\u90e8\u95e8\u5411\u79c1\u8425\u90e8\u95e8\u7684\u8f6c\u578b\u6807\u5fd7\u7740Artefact\u4e1a\u52a1\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u8fd9\u6709\u52a9\u4e8e\u5b9e\u73b0\u6211\u4eec\u6210\u4e3adata\u54a8\u8be2\u9886\u57df\u5168\u7403\u9886\u519b\u8005\u7684\u76ee\u6807\u3002\u5728data\u5448\u6307\u6570\u7ea7\u589e\u957f\u9a71\u52a8\u7684\u5e02\u573a\u4e2d\uff0c, Ardian \u6269\u5f20<\/strong>\u2018\u2026\u2026\u7684\u56e2\u961f\uff0c\u4e0e\u2026\u2026\u4e00\u8d77 \u56fd\u6cf0\u8d44\u672c\uff0c,<\/strong> \u5c06\u652f\u6301Artefact\u7684\u5386\u53f2\u57fa\u91d1\u7ecf\u7406\u4eec\u8fc8\u5165\u4e00\u4e2a\u65b0\u7684\u52a0\u901f\u53d1\u5c55\u9636\u6bb5\u3002.
\n
\n\u6211\u4eec\u7684\u9996\u5e2d\u6267\u884c\u5b98\u517c\u8054\u5408\u521b\u59cb\u4eba\u6587\u68ee\u7279\u00b7\u5362\u897f\u4e9a\u5c3c\u8868\u793a\uff1a\u201c\u4e0eArdian\u5efa\u7acb\u8054\u76df\uff0c\u65e0\u7591\u6807\u5fd7\u7740Artefact\u53d1\u5c55\u53f2\u4e0a\u7684\u4e00\u4e2a\u91cd\u5927\u8f6c\u6298\u70b9\u3002\u516c\u53f8\u9000\u5e02\u4ee5\u53caArdian\u548cCathay Capital\u7b49\u4ee5\u6218\u7565\u548c\u957f\u671f\u53d1\u5c55\u4e3a\u5bfc\u5411\u7684\u6295\u8d44\u8005\u5165\u80a1\uff0c\u4f7f\u6211\u4eec\u80fd\u591f\u5b9e\u65bd\u4e00\u9879\u96c4\u5fc3\u52c3\u52c3\u7684\u589e\u957f\u4e0e\u62db\u8058\u8ba1\u5212\uff0c\u8be5\u8ba1\u5212\u4ee5\u6211\u4eec\u4eba\u624d\u6240\u521b\u9020\u7684\u9ad8\u9644\u52a0\u503c\u4e3a\u57fa\u77f3\u3002.<\/em>\u201d\u00a0<\/span>\u9605\u8bfb\u65b0\u95fb\u7a3f<\/span><\/span><\/span><\/strong><\/span><\/span><\/span><\/p>\n\n\n\n

\u2014\u2014\u2014\u2014\u2013<\/span>
\n
\n\u6784\u5efa\u9ad8\u6027\u80fd\u9700\u6c42\u9884\u6d4b\u6a21\u578b\u4e4b\u8def\u2014\u2014\u7b2c\u56db\u90e8\u5206<\/span><\/strong><\/a><\/strong><\/span><\/span><\/span><\/span>
\n\u200b\u200b\u200b\u200b\u200b\u200b\u4f5c\u8005\uff1a\u5361\u65af\u62c9\u00b7\u66fc\u82cf\u91cc\uff08Kasra Mansouri\uff09\uff0cArtefact\u9879\u76ee\u9ad8\u7ea7Data\u79d1\u5b66\u5bb6<\/span><\/span><\/p>\n\n\n\n

\n
\u6784\u5efa\u9ad8\u6027\u80fd\u9700\u6c42\u9884\u6d4b\u6a21\u578b\u4e4b\u8def\u2014\u2014\u7b2c\u56db\u90e8\u5206<\/a><\/div>\n<\/div>\n\n\n\n

\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u6211\u4eec\u4e3b\u8981\u8ba8\u8bba\u7684\u662f\u5bf9\u90a3\u4e9b\u5df2\u5728\u8d27\u67b6\u4e0a\u9500\u552e\u76f8\u5f53\u4e00\u6bb5\u65f6\u95f4\u7684\u5e38\u89c4\u4ea7\u54c1\u7684\u9700\u6c42\u9884\u6d4b\u3002\u4f46\u662f \u90a3\u4e48\uff0c\u90a3\u4e9b\u521a\u521a\u4e0a\u5e02\u7684\u4ea7\u54c1\u53c8\u5982\u4f55\u5462\uff1f<\/strong> \u200b\u200b\u200b\u200b\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u5411\u60a8\u5c55\u793a\u6211\u4eec\u662f\u5982\u4f55\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u7684\uff0c\u5177\u4f53\u65b9\u6cd5\u662f\u9488\u5bf9\u57fa\u4e8e\u4ea7\u54c1\u76f8\u4f3c\u5ea6\u7684\u63d0\u5347\u6a21\u578b\u63d0\u51fa\u4e86\u4e00\u79cd\u66ff\u4ee3\u65b9\u6848\u3002.\u00a0<\/span><\/span><\/p>\n\n\n\n

\u8be5\u65b9\u6cd5\u901a\u8fc7\u5229\u7528\u5386\u53f2\u521b\u65b0\u6570\u636e\u8bad\u7ec3\u805a\u7c7b\u6a21\u578b\uff0c\u4ee5\u68c0\u6d4b \u9500\u552e\u6a21\u5f0f\u7684\u76f8\u4f3c\u4e4b\u5904<\/strong>, \u7136\u540e\u5229\u7528\u5206\u7c7b\u6a21\u578b\u5c06\u5176\u6620\u5c04\u5230\u4ea7\u54c1\u7279\u5f81\u4e0a\uff0c\u63a5\u7740 \u63a8\u7b97\u65b0\u521b\u65b0\u4ea7\u54c1\u7684\u9500\u552e\u989d <\/strong>\u57fa\u4e8e\u6a21\u578b1\u548c\u6a21\u578b2\u7684\u8f93\u51fa\u7ed3\u679c\uff0c\u91c7\u7528\u7b80\u5355\u7684\u7edf\u8ba1\u65b9\u6cd5\u2026\u2026\u00a0<\/span>\u66f4\u591a\u4fe1\u606f<\/strong><\/a><\/span><\/span><\/strong><\/span><\/span><\/span><\/p>\n\n\n\n

\n
\u66f4\u591a\u4fe1\u606f<\/a><\/div>\n<\/div>\n\n\n\n


\n\u9605\u8bfb\u672c\u7cfb\u5217\u7684\u5168\u6587\uff1a<\/strong>\u200b\u200b\u200b\u200b<\/span>
\n\u7b2c\u4e00\u90e8\u5206<\/strong> -\u00a0<\/span>\u5982\u4f55\u9009\u62e9\u5408\u9002\u7684\u53ef\u89c6\u5316\u65b9\u5f0f\uff0c\u4ee5\u66f4\u597d\u5730\u8c03\u8bd5\u9884\u6d4b\u6a21\u578b\u3002.\u00a0<\/strong><\/a><\/strong>
\n\u4f5c\u8005\uff1a\u5f20\u83f2\uff0c\u4e3b\u4efb\u2014\u2014Data\u9996\u5e2d\u79d1\u5b66\u5bb6<\/span>
\n\u7b2c\u4e8c\u90e8\u5206 <\/strong>-<\/span>\u00a05\u6761\u5efa\u8bae\uff0c\u52a9\u60a8\u66f4\u597d\u5730\u5229\u7528\u4fc3\u9500\u6d3b\u52a8data\u3002.<\/strong>\u00a0<\/strong><\/a>
\n\u4f5c\u8005\uff1aRafa\u00eblle Aygalenq\uff0cData\u9ad8\u7ea7\u79d1\u5b66\u5bb6<\/span>
\n\u7b2c\u4e09\u90e8\u5206 <\/strong>-\u00a0<\/span>GLADS\u2014\u2014\u5f00\u59cb\u505a\u6a21\u7279\u524d\u5fc5\u987b\u505a\u51fa\u76845\u4e2a\u9009\u62e9\u3002.<\/strong><\/strong><\/a>
\n\u4f5c\u8005\uff1a\u5e03\u83b1\u6069\u00b7\u6d1b\u624e\u514b\uff0cData\u9ad8\u7ea7\u79d1\u5b66\u5bb6<\/span><\/span><\/p>\n\n\n\n

\n
\u5982\u4f55\u9009\u62e9\u5408\u9002\u7684\u53ef\u89c6\u5316\u65b9\u5f0f\uff0c\u4ee5\u66f4\u597d\u5730\u8c03\u8bd5\u9884\u6d4b\u6a21\u578b\u3002.<\/a><\/div>\n<\/div>\n\n\n\n
\n
5\u6761\u5efa\u8bae\uff0c\u52a9\u60a8\u66f4\u597d\u5730\u5229\u7528\u4fc3\u9500\u6d3b\u52a8data\u3002.<\/a><\/div>\n<\/div>\n\n\n\n
\n
GLADS\u2014\u2014\u5f00\u59cb\u505a\u6a21\u7279\u524d\u5fc5\u987b\u505a\u51fa\u76845\u4e2a\u9009\u62e9\u3002.<\/a><\/div>\n<\/div>\n\n\n\n

\u2014\u2014\u2014\u2014\u2013<\/span>
\n
\nCookies\u7528\u5b8c\u4e86\uff1f\u5229\u7528first-party\u548cdata\u4e3a\u57fa\u4e8eAI\u7684\u53d7\u4f17\u5f15\u64ce\u63d0\u4f9b\u52a8\u529b\uff0c\u4ece\u800c\u5b9e\u73b0\u7cbe\u51c6\u7684targeting\uff01<\/span><\/strong><\/a><\/strong><\/span><\/span><\/span><\/span>
\n\u4f5c\u8005\uff1aFlorian Thi\u00e9baut\uff08\u5408\u4f19\u4eba\uff09\u548c Alexy Avril\uff08\u9ad8\u7ea7\u7ecf\u7406\uff09\uff0c\u4e8c\u4eba\u5747\u4e3a Artefact \u516c\u53f8\u7684 Data \u8425\u9500\u4e13\u5bb6<\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n

\n
Cookies\u7528\u5b8c\u4e86\uff1f\u5229\u7528first-party\u548cdata\u4e3a\u57fa\u4e8eAI\u7684\u53d7\u4f17\u5f15\u64ce\u63d0\u4f9b\u52a8\u529b\uff0c\u4ece\u800c\u5b9e\u73b0\u7cbe\u51c6\u7684targeting\uff01<\/a><\/div>\n<\/div>\n\n\n\n

\u56f4\u7ed5\u4e2a\u4eba\u6570\u636e\u6536\u96c6\u548c\u5904\u7406\u7684\u6280\u672f\u53ca\u76d1\u7ba1\u73af\u5883\u7684\u53d8\u9769\uff0c\u6b63\u5728\u6df1\u523b\u5f71\u54cd\u8425\u9500\u4eba\u5458\u7cbe\u51c6\u5b9a\u4f4d\u548c\u8861\u91cf\u5176\u8425\u9500\u6d3b\u52a8\u6548\u679c\u7684\u80fd\u529b\u3002\u54c1\u724c\u9700\u8981\u91cd\u65b0\u5ba1\u89c6\u5176\u6218\u7565 <\/strong>\u5982\u679c\u4ed6\u4eec\u8981\u7ee7\u7eed\u7684\u8bdd \u4ee5\u4fbf\u7cbe\u51c6\u89e6\u8fbe\u5176audience\u53d7\u4f17\uff0c\u5e76\u4f18\u5316\u5a92\u4f53\u9884\u7b97\u3002.\u00a0<\/strong><\/span><\/span><\/span><\/p>\n\n\n\n

\u89e3\u51b3\u65b9\u6848\u662f\u4ec0\u4e48\uff1f \u5b9e\u65bd\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u53d7\u4f17\u5f15\u64ce\uff0c\u4ee5\u5145\u5206\u53d1\u6325first-party\u548cdata\u7684\u5168\u90e8\u6f5c\u529b<\/strong>, \uff0c\u5b8c\u5168\u7b26\u5408\u76f8\u5173\u89c4\u5b9a\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u53ef\u81ea\u52a8\u5bf9audiences\u8fdb\u884c\u5206\u6bb5\u5904\u7406\uff0c\u4ee5\u4fbf\u5728\u6240\u6709\u6570\u5b57\u8425\u9500\u5e73\u53f0\u4e0a\u8fdb\u884c\u6fc0\u6d3b\u3002.\u00a0
\n
\n\t\t\t\t\t\t\t\t\t\u56f4\u7ed5\u4e2a\u4ebadata\u6570\u636e\u7684\u6536\u96c6\u548c\u5904\u7406\uff0c\u51fa\u73b0\u4e86\u65b0\u7684\u95ee\u9898\u3002\u5176\u4e2d\u4e00\u4e9b\u662f\u6280\u672f\u5c42\u9762\u7684\uff08\u7b2c\u4e09\u65b9cookies\u5373\u5c06\u6d88\u5931\u3001\u83b7\u53d6\u540c\u610f\u7684\u8981\u6c42\u65e5\u76ca\u4e25\u683c\uff09\uff1b\u53e6\u4e00\u4e9b\u5219\u6d89\u53ca\u76d1\u7ba1\u548c\u884c\u4e3a\u5c42\u9762\uff08\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u91cd\u89c6\u5176data\u7684\u4fdd\u62a4\uff09\u3002. \u8fd9\u4e9b\u53d8\u5316\u6b63\u5728\u5bf9\u8425\u9500\u4eba\u5458\u7684\u6570\u5b57\u6218\u7565\u4ea7\u751f\u6df1\u8fdc\u5f71\u54cd<\/strong>...\u00a0<\/span>\u66f4\u591a\u4fe1\u606f<\/strong><\/a><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n

\n
\u66f4\u591a\u4fe1\u606f<\/a><\/div>\n<\/div>\n\n\n\n

\u00a0<\/strong><\/span><\/span>\u2014\u2014\u2014\u2014\u2013<\/strong><\/span><\/span><\/span><\/span>
\n
\n\u60a8\u662f\u5426\u62e5\u6709\u4e00\u5ea7\uff08\u7b2c\u4e8c\u65b9\uff09data \u91d1\u77ff\uff1f<\/span><\/strong><\/strong><\/span><\/span><\/span>
\n\u4f5c\u8005\uff1a\u9c8d\u6bd4\u00b7\u683c\u96f7\uff0c, <\/span><\/strong>Artefact\u516c\u53f8\u5206\u6790\u4e0eData\u8425\u9500\u8d1f\u8d23\u4eba<\/span><\/span><\/span><\/span><\/p>\n\n\n\n

\u8ba9\u6211\u4eec\u5c55\u671b\u4e00\u4e0b\uff0c\u90a3\u4e00\u5929\u2014\u2014\u65b0\u51a0\u75ab\u60c5\u4e0d\u518d\u6295\u4e0b\u6f2b\u957f\u7684\u9634\u5f71 <\/strong>\u5e76\u9650\u5236\u4e86\u6211\u4eec\u4ee5\u524d\u4e60\u4ee5\u4e3a\u5e38\u7684\u8bb8\u591a\u4e8b\u60c5\u3002\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u6765\u63a2\u8ba8\u4e00\u4e0b\u65c5\u6e38\u4e1a\uff0c\u66f4\u5177\u4f53\u5730\u8bf4\uff0c\u662f\u6574\u4e2a\u65c5\u6e38\u751f\u6001\u7cfb\u7edf\u6240\u4ea7\u751f\u7684data\u3002.\u00a0<\/span><\/p>\n\n\n\n

\u9996\u5148\uff0c\u6d88\u8d39\u8005\u4f1a\u9009\u62e9\u5ea6\u5047\u65b9\u6848\u2014\u2014\u60f3\u53bb\u54ea\u91cc\u3001\u548c\u8c01\u4e00\u8d77\u53bb\u3001\u91c7\u7528\u4f55\u79cd\u4ea4\u901a\u65b9\u5f0f\u3001\u505c\u7559\u591a\u4e45\u3001\u5230\u8fbe\u540e\u6253\u7b97\u505a\u4ec0\u4e48\u7b49\u7b49\u3002 \u8fd9\u6d89\u53ca\u591a\u5bb6\u4f9b\u5e94\u5546\uff0c\u4f46\u5047\u8bbe\u4ea4\u901a\u5de5\u5177\u662f\u9996\u5148\u9884\u8ba2\u7684\uff0c\u90a3\u4e48\u5728\u6574\u4e2a\u670d\u52a1\u94fe\u7684\u9876\u7aef\u5c31\u662f\u822a\u7a7a\u516c\u53f8\u3001\u94c1\u8def\u516c\u53f8\u3001\u6e21\u8f6e\u8fd0\u8425\u5546\u6216\u79df\u8f66\u670d\u52a1\u5546\u3002.\u00a0<\/span><\/p>\n\n\n\n

\u4ed6\u4eec\u638c\u63e1\u7684\u5173\u4e8e\u76ee\u7684\u5730\u3001\u65e5\u671f\u53ca\u65c5\u884c\u8005\u7684\u4fe1\u606f\uff0c\u5bf9\u4e8e\u5ba2\u6237\u65c5\u7a0b\u4e2d\u4e0b\u6e38\u73af\u8282\u7684\u4f01\u4e1a\u800c\u8a00\u53ef\u80fd\u6781\u5177\u4ef7\u503c\u3002\u4f8b\u5982\uff0c\u67d0\u4eba\u4e0e\u4f34\u4fa3\u524d\u5f80\u5df4\u585e\u7f57\u90a3\u5e76\u505c\u7559\u4e00\u5468\uff0c\u8fd9\u5bf9\u8be5\u5e02\u7684\u9152\u5e97\u3001\u9910\u5385\u548c\u5546\u5e97\u4ee5\u53ca\u5f53\u5730\u6d3b\u52a8\u670d\u52a1\u5546\u800c\u8a00\uff0c\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u6f5c\u5728\u5ba2\u6237\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c, \u5982\u679c\u8fd9\u4e9b\u4f9b\u5e94\u5546\u80fd\u591f\u83b7\u53d6\u8be5audience\u7ec4\uff08\u5373\u975e\u4e2a\u6027\u5316\uff09\u4fe1\u606f\uff0c\u90a3\u4e48\u4e00\u65e6\u5ea6\u5047\u8005\u62b5\u8fbe\uff0c\u4ed6\u4eec\u5c31\u80fd\u9488\u5bf9\u6027\u5730\u63a8\u5e7f\u5176\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u63d0\u4f9b\u4e0e\u5ea6\u5047\u8005\u9700\u6c42\u76f8\u5173\u7684\u5185\u5bb9\u3002<\/strong>.
\n\t\t\t\t\t\t\t\t\t\u200b
\n\t\t\t\t\t\t\t\t\t\u800c\u8fd9\u5c31\u662f \u7b2c\u4e8c\u65b9 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7684\u6838\u5fc3\u6240\u5728<\/strong>...\u00a0\u66f4\u591a\u4fe1\u606f\u00a0<\/strong><\/span><\/span><\/span><\/span><\/p>\n\n\n\n

\u2014\u2014\u2014\u2014\u2013<\/span><\/strong><\/span><\/span><\/span>
\n
\n\u6d3b\u52a8\uff1aData\u4e2d\u56fd\u5962\u534e\u4f53\u9a8c <\/strong><\/span><\/strong><\/span>
\n\u89c2\u770b\u4f1a\u8bae\u5168\u7a0b\u00a0<\/span><\/strong><\/span><\/p>\n\n\n\n

\u4e2d\u56fd\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u9886\u519b\u4f01\u4e1a\u9f50\u805a\u4e00\u5802\uff0c\u4e0e\u00a0\u7231\u5fb7\u534e-\u5fb7\u6885\u6cfd\u62c9\u514b<\/strong>, Artefact Asia Managing Partner\uff0c\u56f4\u7ed5\u5962\u4f88\u54c1\u884c\u4e1a\u5bf9data\u65e5\u76ca\u589e\u957f\u7684\u9700\u6c42\u5c55\u5f00\u4e86\u5bcc\u6709\u6d1e\u89c1\u7684\u8ba8\u8bba\uff1a<\/span><\/span><\/span><\/p>\n\n\n\n

\u2013 \u4e3a\u4ec0\u4e48Data\u6b63\u6210\u4e3a\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u5173\u952e\u56e0\u7d20
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t-\u00a0<\/span>\u901a\u8fc7Data\u5206\u6790\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u2014\u2014\u4e00\u4e2a\u6848\u4f8b<\/span><\/span><\/p>\n\n\n\n

\u2013 \u9762\u5411\u5962\u4f88\u54c1\u884c\u4e1a\u7684 Data \u6d88\u8d39\u8005\u5e73\u53f0\uff08CDP\uff09\u2014\u2014 \u6848\u4f8b\u5206\u4eab<\/span><\/span><\/p>\n\n\n\n

\u2013 \u4e13\u9898\u8ba8\u8bba\u4f1a\uff08\u53c2\u4e0e\u65b9\u5305\u62ecLVMH\u6570\u5b57\u90e8\u95e8\u3001\u4fdd\u65f6\u6377\u4e2d\u56fd\u6c7d\u8f66\u516c\u53f8\u3001\u4f0a\u592b\u00b7\u5723\u6d1b\u6717\u4e2d\u56fd\uff09<\/span><\/span><\/p>\n\n\n\n

\u2014\u2014\u2014\u2014\u2013<\/span><\/strong><\/span><\/span><\/span><\/span>
\n
\n\u5ba2\u6237\u89c1\u8bc1\uff1aArtefact\u5982\u4f55\u5e2e\u52a9\u80b2\u78a7\uff08UBISOFT\uff09\u5229\u7528data\u4e3a\u5176\u5e74\u5ea6\u91cd\u78c5\u6e38\u620f\u53d1\u5e03\u6253\u9020\u4e86\u4e00\u573a\u5f3a\u5927\u7684\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8<\/span><\/strong><\/span><\/span><\/strong><\/a><\/p>\n\n\n\n

\n
\u5ba2\u6237\u89c1\u8bc1\uff1aArtefact\u5982\u4f55\u5e2e\u52a9\u80b2\u78a7\uff08UBISOFT\uff09\u5229\u7528data\u4e3a\u5176\u5e74\u5ea6\u91cd\u78c5\u6e38\u620f\u53d1\u5e03\u6253\u9020\u4e86\u4e00\u573a\u5f3a\u5927\u7684\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8<\/a><\/div>\n<\/div>\n\n\n\n

\u7535\u5b50\u6e38\u620f\u884c\u4e1a\u662f\u7ade\u4e89\u6700\u4e3a\u6fc0\u70c8\u7684\u5728\u7ebf\u5e02\u573a\u4e4b\u4e00\uff0c\u4f17\u591a\u884c\u4e1a\u5de8\u5934\u548c\u70ed\u95e8\u6e38\u620f\u5168\u5e74\u90fd\u5728\u4e89\u593a\u73a9\u5bb6\u7684\u5173\u6ce8\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5728\u6e38\u620f\u53d1\u552e\u671f\u95f4\u3002\u5728\u8fd9\u79cd\u7ade\u4e89\u73af\u5883\u4e0b\uff0c, data \u662f\u8ba9\u6570\u5b57\u6218\u7565\u66f4\u5177\u667a\u6167\u7684\u5173\u952e<\/strong> \u5e76\u5f62\u6210\u826f\u6027\u5faa\u73af\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u6709\u6548\u3001\u66f4\u660e\u667a\u4e14\u7b26\u5408data-driven\u539f\u5219\u7684\u5a92\u4f53\u91c7\u8d2d\u3002.
\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tArtefact\u4e0e\u80b2\u78a7\u5229\u7528\u5176\u4e13\u6709\u7684data marketing\u6a21\u578b\u4ee5\u53ca\u80b2\u78a7\u5bf9\u76ee\u6807\u53d7\u4f17\u7684\u6df1\u5165\u4e86\u89e3\uff0c\u5171\u540c\u7b5b\u9009\u51fa\u53ef\u80fd\u5bf9\u8be5\u6e38\u620f\u611f\u5174\u8da3\u7684\u4e0d\u540c\u76ee\u6807\u53d7\u4f17\u7fa4\u4f53\uff0c\u4ee5\u6b64\u63d0\u5347\u4e1a\u7ee9\u3001\u53d1\u6398\u589e\u957f\u673a\u9047\u5e76\u5145\u5206\u53d1\u6325\u6f5c\u529b\u3002\u4e0e\u5bf9\u7167\u7ec4\u76f8\u6bd4\uff0c, \u8be5\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8\u6240\u9488\u5bf9\u7684audiences\uff0c\u5e26\u6765\u4e86+7%\u7684\u89c6\u9891\u89c2\u770b\u91cf\u548c+40%\u7684\u70b9\u51fb\u7387\u2026\u2026<\/strong>\u00a0<\/span><\/span>\u66f4\u591a\u4fe1\u606f\u00a0<\/span><\/span><\/strong><\/a><\/span><\/p>\n\n\n\n

\n
\u66f4\u591a\u4fe1\u606f<\/a><\/div>\n<\/div>\n\n\n\n

\u2014\u2014\u2014\u2014\u2013 \ud83c\udf84\ud83c\udf81\u2728Artefact\u5168\u4f53\u6210\u5458\u795d\u60a8\u5723\u8bde\u5feb\u4e50\uff01\u2728\ud83c\udf81\ud83c\udf84 \u60a8\u7684\u793c\u7269\uff1a\u6211\u4eec\u7684\u300a2021\u5e74\u5e74\u9274\u300b<\/h2>\n\n\n\n

\u6570\u636e\u54a8\u8be2 | \u6570\u636e\u4e0e\u6570\u5b57\u8425\u9500 | \u6570\u5b57\u5546\u52a1<\/font><\/strong><\/p>","protected":false},"featured_media":65636,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"pdf-mail-category":[848695],"class_list":["post-1333007","pdf-newsletters","type-pdf-newsletters","status-publish","has-post-thumbnail","hentry","pdf-mail-category-data-ai-digest"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-newsletters\/1333007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-newsletters"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/pdf-newsletters"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/65636"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1333007"}],"wp:term":[{"taxonomy":"pdf-mail-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-mail-category?post=1333007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}