{"id":1333058,"date":"2023-02-01T12:00:00","date_gmt":"2023-02-01T12:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&p=1333058"},"modified":"2026-07-01T06:45:53","modified_gmt":"2026-07-01T05:45:53","slug":"february-news-data-marketing-doing-more-with-less-orange-bank-ubisoft","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/zh\/pdf-newsletters\/february-news-data-marketing-doing-more-with-less-orange-bank-ubisoft\/","title":{"rendered":"\u4e8c\u6708\u65b0\u95fb | Data\u8425\u9500\uff1a\u5c11\u82b1\u94b1\u591a\u529e\u4e8b | \u6a59\u5b50\u94f6\u884c\u548c\u80b2\u78a7\u5ba2\u6237\u6848\u4f8b | \u5ba2\u6237 Data \u5e73\u53f0\u5728\u65e0\u70f9\u996a\u4e16\u754c\u4e2d\u7684\u5d1b\u8d77"},"content":{"rendered":"

\u6570\u636e\u8425\u9500\uff1a\u4ee5\u66f4\u5c11\u8d44\u6e90\u5b9e\u73b0\u66f4\u591a\u4ef7\u503c<\/strong><\/span><\/span>
\n
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\ud83d\udd39 \u52302025\u5e74\uff0c, Gartner<\/span> \u9884\u6d4b<\/span><\/strong> \u5728\u8425\u9500\u804c\u80fd\u4e2d\u5e94\u7528\u4eba\u5de5\u667a\u80fd\u7684\u4f01\u4e1a\uff0c\u5c06\u628a75%\u7684\u8fd0\u8425\u6d3b\u52a8\u4ece\u751f\u4ea7\u73af\u8282\u8f6c\u5411\u5206\u6790\u73af\u8282\u3002.<\/p>\n\n\n\n

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\n\u5f17\u6717\u897f\u65af\u00b7\u5361\u62c9\u7a46\u9f50\u65af<\/span>, \u6770\u51fa\u526f\u603b\u88c1\u517c\u5206\u6790\u5e08\uff0c, Gartner<\/span><\/em><\/p>\n\n\n\n

MROI\uff1a\u4e00\u79cd\u7528\u4e8e\u8861\u91cf\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u8425\u9500\u6d3b\u52a8\u6548\u679c\u7684\u5168\u65b0data-driven\u65b9\u6cd5<\/h2>\n\n\n
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\u00a0\u9605\u8bfb\u6587\u7ae0\u200b\u200b\u200b<\/font><\/strong><\/a><\/strong><\/span><\/span><\/p>\n\n\n\n

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\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tArtefact \u7684 MROI \u89e3\u51b3\u65b9\u6848\u91c7\u7528\u4e86 cloud \u548c data \u53ef\u89c6\u5316\u6280\u672f\uff0c\u4ee5\u53ca\u8de8\u6e20\u9053\u7684 data\uff0c\u65e8\u5728\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u89e3\u7b54\u4ee5\u4e0b\u95ee\u9898\uff1a<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n

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\n\ud83d\udd39 <\/span>\u4e3a\u4e86\u5b9e\u73b0\u54c1\u724c\u77e5\u540d\u5ea6\u76ee\u6807\uff0c\u6211\u5e94\u8be5\u4e3a\u5404\u4e2a\u89c6\u9891\u6e20\u9053\u5206\u914d\u591a\u5c11\u9884\u7b97\uff1f<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>
\n\ud83d\udd39 <\/span>\u65b0\u7684\u5e7f\u544a\u6d3b\u52a8\u548c\u5e7f\u544a\u5f62\u5f0f\u80fd\u4e3a\u6211\u7684\u5a92\u4f53\u7ec4\u5408\u5e26\u6765\u54ea\u4e9b\u4ef7\u503c\u548c\u63d0\u5347\uff1f\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n

ORANGE BANK \u901a\u8fc7\u5feb\u901f\u90e8\u7f72\u6db5\u76d6\u6574\u4e2a\u7528\u6237\u6f0f\u6597\u7684\u8de8\u8bbe\u5907\u6fc0\u6d3b\u7b56\u7565\uff0c\u8fdb\u4e00\u6b65\u4f18\u5316\u4e86\u5176 data marketing \u65b9\u6848<\/h2>\n\n\n\n

\u00a0\u89c2\u770b\u89c6\u9891<\/font><\/strong><\/strong><\/span><\/span><\/p>\n\n\n\n


\n\u6311\u6218\uff1a<\/strong> Orange Bank \u9700\u8981\u5b9e\u73b0\u5168\u6e20\u9053\u6548\u679c\u8861\u91cf\uff0c\u5e76\u7cbe\u51c6\u7ec6\u5206\u5176 audience \u53d7\u4f17\u7fa4\u4f53\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u4eec\u9700\u8981\u901a\u8fc7\u7b2c\u4e09\u65b9 data \u6570\u636e\u6216 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u6765\u4e30\u5bcc\u5176\u4e13\u6709\u7684 data \u6570\u636e\uff0c\u4ece\u800c\u8fdb\u4e00\u6b65\u63d0\u5347\u5176\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u3002.\u00a0
\n
\n\u89e3\u51b3\u65b9\u6848 <\/strong>\u901a\u8fc7\u8fc1\u79fb\u5206\u6790\u7cfb\u7edf\uff0cArtefact \u6210\u529f\u4f18\u5316\u4e86 Orange Bank \u7684 data \u6570\u636e\u6536\u96c6\u4e0e\u53ef\u9760\u6027\u3002\u5982\u4eca\uff0c\u8be5\u884c\u7684\u8425\u9500\u56e2\u961f\u80fd\u591f\u81ea\u4e3b\u5206\u6790\u6570\u636e\u5e76\u542f\u52a8\u8425\u9500\u6d3b\u52a8\u3002\u6b64\u5916\uff0c\u5a92\u4f53\u8ffd\u8e2a\u73b0\u5df2\u5b9e\u73b0\u81ea\u52a8\u5316\uff0c\u7528\u6237\u83b7\u53d6\u6e20\u9053\u53ef\u8fdb\u884c\u7aef\u5230\u7aef\u7684\u76d1\u63a7\u3002.
\n
\n\u7ed3\u679c\uff1a <\/strong>data\u6fc0\u6d3b\u6760\u6746\u7684\u83b7\u5ba2\u6210\u672c\u4e0b\u964d\u4e8625%\uff0c\u800c\u4ed8\u8d39\u8ba2\u9605\u5728\u5728\u7ebf\u8ba2\u9605\u4e2d\u7684\u5360\u6bd4\u7ffb\u4e86\u4e00\u756a\u3002\u200b\u200b<\/span><\/span><\/span>\u200b<\/span><\/span><\/span><\/span><\/span><\/span>\u200b\u200b\u200b\u200b<\/p>\n\n\n\n

Artefact \u5982\u4f55\u534f\u52a9\u80b2\u78a7\uff08UBISOFT\uff09\u4e0e data \u5408\u4f5c\uff0c\u4e3a\u5176\u91cd\u70b9\u89c6\u9891\u6e38\u620f\u7684\u53d1\u5e03\u6253\u9020\u4e86\u4e00\u573a\u5f3a\u5927\u7684\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8<\/h2>\n\n\n\n

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\n
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\n
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\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u5176\u7ed3\u679c\u662f\u53ef\u7528\u4e8e\u8bc4\u4f30\u7684data\u6570\u636e\u51cf\u5c11\uff1b\u52302024\u5e74\u5e74\u4e2d\uff0c\u76ee\u6807\u662f\u5728\u6240\u6709\u6d4f\u89c8\u5668\u4e0a\u5f7b\u5e95\u505c\u6b62\u6536\u96c6\u7b2c\u4e09\u65b9cookies\u6570\u636e\u3002 data\u6570\u636e\u7684\u51cf\u5c11\u53ef\u80fd\u610f\u5473\u7740\u54c1\u724c\u6536\u5165\u7684\u4e0b\u964d\u3002\u4e3a\u4e86\u7ee7\u7eed\u6839\u636e\u7528\u6237\u7684\u6d4f\u89c8\u4e60\u60ef\u521b\u5efa\u7cbe\u51c6\u3001\u6709\u9488\u5bf9\u6027\u7684audience\uff0c\u5e76\u8861\u91cf\u5176\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u5e7f\u544a\u5546\u5fc5\u987b\u8fc5\u901f\u505a\u51fa\u8c03\u6574\u3002\u200b\u200b\u200b\u200b<\/p>\n\n\n\n

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\u5728\u672c\u6587\u4e2d\uff0cArtefact USA\u7684\u5408\u4f19\u4eba\u97e6\u6069\u00b7\u574e\u8d1d\u5c14\uff08Wayne Campbell\uff09\u63a2\u8ba8\u4e86\u4f53\u80b2\u548c\u5a31\u4e50\u884c\u4e1a\u4e2d\uff0c\u901a\u8fc7\u6570\u5343\u4e2a\u4e0d\u540c\u7684\u6d88\u8d39\u8005\u63a5\u89e6\u70b9\u6536\u96c6\u7684data\u6570\u636e\uff0c\u5982\u4f55\u52a9\u529b\u5236\u5b9adata-driven\u51b3\u7b56\uff0c\u4ece\u800c\u4e3a\u8fd0\u52a8\u5458\u3001\u7403\u8ff7\u548c\u6d88\u8d39\u8005\u5e26\u6765\u5207\u5b9e\u7684\u76ca\u5904\u3002.\u00a0
\n
\n\u201c\u5982\u4eca\u7684\u4f01\u4e1a\u4e0d\u4ec5\u9700\u8981\u4f18\u79c0\u7684\u56e2\u961f\uff0c\u8fd8\u9700\u8981\u5f3a\u5927\u7684\u5206\u6790\u5de5\u5177\u3002\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff08CDP\uff09\u5df2\u6210\u4e3a\u8bb8\u591a\u54c1\u724c\u7684\u9996\u9009\u89e3\u51b3\u65b9\u6848\uff0c\u201d<\/strong><\/em> \u97e6\u6069\u8bf4\u3002.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u200b\u200b\u200b<\/p>\n\n\n\n

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