{"id":1333110,"date":"2023-09-01T12:00:00","date_gmt":"2023-09-01T11:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&p=1333110"},"modified":"2026-07-01T06:45:57","modified_gmt":"2026-07-01T05:45:57","slug":"september-news-how-data-is-driving-the-luxury-market-artefact-s-ai","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/zh\/pdf-newsletters\/september-news-how-data-is-driving-the-luxury-market-artefact-s-ai\/","title":{"rendered":"\u4e5d\u6708\u65b0\u95fb | Data\u5982\u4f55\u63a8\u52a8\u5962\u4f88\u54c1\u5e02\u573a\u53d1\u5c55 | Artefact\u7684\u5962\u4f88\u54c1\u4e0e\u7f8e\u5bb9\u4eba\u5de5\u667a\u80fd\u5927\u4f1a10\u67085\u65e5\u5728\u7ebd\u7ea6\u4e3e\u884c"},"content":{"rendered":"

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*\u6765\u6e90\uff1aResearch and Markets\uff0c2023\u5e743\u6708<\/em><\/p>\n\n\n\n

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\n
\n<\/em><\/p>\n\n\n

\n
\"Four<\/figure>\n<\/div>\n\n\n

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Artefact\u65d7\u4e0b\u7684\u56fd\u9645data\u53ca\u4eba\u5de5\u667a\u80fd\u4e13\u5bb6\u56e2\u961f\uff0c\u57fa\u4e8e\u4e0e\u5168\u7403\u9876\u5c16\u5962\u4f88\u54c1\u724c\u5408\u4f5c\u8fc7\u7a0b\u4e2d\u79ef\u7d2f\u7684\u7ecf\u9a8c\u548c\u6d1e\u89c1\uff0c\u64b0\u5199\u4e86\u4e00\u4efd\u957f\u8fbe24\u9875\u7684\u65b0\u767d\u76ae\u4e66\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u4e0e\u60a8\u5206\u4eab\u8be5\u767d\u76ae\u4e66\u4e2d\u6d89\u53ca\u7684\u82e5\u5e72\u4e3b\u9898\u7684\u5173\u952e\u6458\u5f55\u3002.
\n
\n\"(\u300a\u4e16\u754c\u4eba\u6743\u5ba3\u8a00\u300b) Data \u5962\u534e\u7cfb\u5217<\/strong> \u8be5\u62a5\u544a\u89e3\u91ca\u4e86\u8be5\u884c\u4e1a\u4e3a\u4f55 \u751f\u957f\u53d6\u51b3\u4e8edata\u548cAI<\/strong> \u4ee5\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u5e76\u63d0\u5347\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002. \u8d85\u4e2a\u6027\u5316\u3001\u4f53\u9a8c\u5f0f\u8425\u9500\u3001\u865a\u62df\u73b0\u5b9e\u3001\u5ba2\u6237\u4e13\u5c5e\u670d\u52a1\u7b49\u7b49<\/strong>. \u5962\u4f88\u54c1\u724c\u9700\u8981\u5c06\u6b64\u7c7b\u5de5\u5177\u7eb3\u5165\u5176\u8425\u9500\u4e0e\u9500\u552e\u7b56\u7565\uff0c\u4ee5\u4fdd\u6301\u7ade\u4e89\u529b\u3002. <\/p>\n\n\n\n

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Artefact \u786e\u5b9a\u4e86\u56db\u4e2a\u5173\u952e\u7684\u901a\u7528\u6210\u529f\u56e0\u7d20\uff0c\u4ee5\u6307\u5bfc\u5962\u4f88\u54c1\u724c\u5728\u63a8\u8fdb\u5176 data \u548c\u4eba\u5de5\u667a\u80fd\u8f6c\u578b\u8fdb\u7a0b\u65f6\u524d\u884c\u3002.
\n
\n
\n\u6210\u529f\u56e0\u7d20 #1\uff1a\u7504\u522b\u5408\u9002\u7684\u5ba2\u6237<\/strong><\/span><\/p>\n\n\n\n

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\n
\"Four<\/figure>\n<\/div>\n\n\n

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\n
\n\u6210\u529f\u56e0\u7d20 # 3\u2014\u2014\u6253\u9020\u4f9d\u6258\u5de5\u5177\u7684\u5168\u6e20\u9053\u4f53\u9a8c<\/span><\/strong><\/p>\n\n\n

\n
\"A<\/figure>\n<\/div>\n\n\n

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\n\u6210\u529f\u56e0\u7d20 # 4 \u2013 Data\uff0c\u6570\u5b57\u5316\u5f52\u6839\u7ed3\u5e95\u662f\u5173\u4e8e\u4eba\u7684<\/span><\/strong><\/p>\n\n\n

\n
\"Artefact&amp;amp;#x27;s<\/figure>\n<\/div>\n\n\n

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    \n\n
  1. \u51c6\u786e\u8bc4\u4f30<\/strong> \u60a8\u7684 data \u4e0e\u6570\u5b57\u5316\u6210\u719f\u5ea6<\/strong> \u5e76\u4e3a\u60a8\u7684\u8f6c\u578b\u5236\u5b9a\u4e00\u4e2a\u6e05\u6670\u7684\u613f\u666f\uff0c\u5e76\u8bbe\u5b9a\u53ef\u8861\u91cf\u7684\u6210\u529f\u6307\u6807\u3002.
    \n
    <\/li>\n\n\n
  2. \u786e\u5b9a\u5177\u4f53\u7684\u7528\u4f8b <\/strong>\u65e2\u7b26\u5408\u60a8\u7684\u6218\u7565\u8def\u7ebf\u56fe\uff0c\u53c8\u80fd\u5e26\u6765<\/li>\n\n<\/ol>\n\n\n\n

    \u77ed\u671f\u5185\u521b\u9020\u4ef7\u503c\uff0c\u4ee5\u6fc0\u53d1\u70ed\u60c5\u3002value in the short term to create excitement.
    \n
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t3.\u00a0\u6784\u5efa\u5f3a\u5927\u7684\u652f\u6301\u5de5\u5177<\/strong> \u901a\u8fc7\u6295\u8d44\u8be5\u6280\u672f<\/p>\n\n\n\n

    \u6784\u5efa\u60a8\u6240\u9700\u7684IT\u57fa\u7840\u8bbe\u65bd\uff0c\u5e76\u786e\u4fdd\u62e5\u6709\u5408\u9002\u7684\u5de5\u5177\u3001\u7cfb\u7edf\u548c\u4eba\u624d\uff0c\u4ee5\u652f\u6301\u60a8\u7684data\u53ca\u6570\u5b57\u5316\u4e3e\u63aa\u3002.<\/p>\n\n\n\n

    Artefact\u7b2c\u4e8c\u5c4a\u201c\u5962\u4f88\u54c1\u4e0e\u7f8e\u5986\u884c\u4e1a\u4eba\u5de5\u667a\u80fd\u201d\u5927\u4f1a\u5c06\u4e8e10\u67085\u65e5\u5728\u7ebd\u7ea6\u5e02\u4e3e\u884c<\/h2>\n\n\n\n

    Artefact\u7684\u7b2c\u4e8c\u671f \u5962\u4f88\u54c1\u4e0e\u7f8e\u5986\u884c\u4e1a\u4eba\u5de5\u667a\u80fd\u5927\u4f1a<\/span><\/strong><\/u> \u6d3b\u52a8\u5c06\u4e8e2023\u5e7410\u67085\u65e5\u5728\u7ebd\u7ea6\u5e02\u58ee\u89c2\u7684\u5207\u5c14\u897f\u73bb\u7483\u5c4b\u4e3e\u884c\u3002.
    \n
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u672c\u6b21\u6d3b\u52a8\u5c06\u901a\u8fc7\u5177\u4f53\u7684\u5e94\u7528\u6848\u4f8b\u548c\u6f14\u793a\uff0c\u63a2\u8ba8\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5bf9\u5962\u4f88\u54c1\u548c\u7f8e\u5986\u884c\u4e1a\u7684\u5f71\u54cd\u3002.
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u6765\u81ea\u7f8e\u56fd\u5962\u4f88\u54c1\u548c\u7f8e\u5986\u884c\u4e1a\u7684170\u4f4d\u9ad8\u7ba1\u4ee5\u53ca25\u4f59\u4f4d\u4e1a\u754c\u9876\u5c16\u6f14\u8bb2\u5609\u5bbe\u5c06\u51fa\u5e2d\u672c\u6b21\u6d3b\u52a8\uff0c\u5176\u4e2d\u5305\u62ec\u5f00\u4e91\u96c6\u56e2\uff08Kering\uff09\u3001\u5a07\u97f5\u8bd7\u96c6\u56e2\uff08Groupe Clarins\uff09\u3001\u79d1\u8482\uff08Coty\uff09\u3001\u8c37\u6b4c\uff08Google\uff09\u3001\u9886\u82f1\uff08LinkedIn\uff09\u3001\u6c49\u7f57\uff08Hanro\uff09\u3001\u827e\u8299\uff08Aive\uff09\u7b49\u4f01\u4e1a\u3002.
    \n
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u6211\u4eec\u5f88\u81ea\u8c6a\u80fd\u5f97\u5230\u6211\u4eec\u7684 \u91d1\u724c\u5408\u4f5c\u4f19\u4f34\uff0c, \u73cd\u5b9d Data<\/span><\/strong><\/u><\/strong>, \uff0cCDP\uff08\u5ba2\u6237Data\u5e73\u53f0\uff09\u6280\u672f\u7684\u5168\u7403\u9886\u5bfc\u8005\u3002.
    \n
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u5feb\u6765\u770b\u770b\u6211\u4eec\u7684\u9879\u76ee\u5427 \u8fd9\u91cc<\/span><\/strong><\/u>.
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u6ce8\u518c \u8fd9\u91cc<\/span><\/strong><\/u>: \u540d\u989d\u53ef\u80fd\u6709\u9650\u3002.<\/p>\n\n\n\n

    \u6570\u636e\u54a8\u8be2 | \u6570\u636e\u4e0e\u6570\u5b57\u8425\u9500 | \u6570\u5b57\u5546\u52a1<\/font><\/strong><\/p>","protected":false},"featured_media":75826,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"pdf-mail-category":[848695],"class_list":["post-1333110","pdf-newsletters","type-pdf-newsletters","status-publish","has-post-thumbnail","hentry","pdf-mail-category-data-ai-digest"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-newsletters\/1333110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-newsletters"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/pdf-newsletters"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/75826"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1333110"}],"wp:term":[{"taxonomy":"pdf-mail-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pdf-mail-category?post=1333110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}