{"id":1333145,"date":"2024-02-01T12:00:00","date_gmt":"2024-02-01T12:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&p=1333145"},"modified":"2026-07-01T06:46:00","modified_gmt":"2026-07-01T05:46:00","slug":"february-news-impact-of-the-digital-markets-act-dma-ga4-the-next","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/zh\/pdf-newsletters\/february-news-impact-of-the-digital-markets-act-dma-ga4-the-next\/","title":{"rendered":"\u4e8c\u6708\u65b0\u95fb | \u6570\u5b57\u5e02\u573a\u6cd5\u6848\uff08DMA\uff09\u7684\u5f71\u54cd | GA4\uff1a\u65b0\u4e00\u4ee3\u5206\u6790\u6280\u672f - Deezer \u6848\u4f8b | \u4e0e\u6211\u4eec\u7684\u8ba4\u8bc1\u4e13\u5bb6\u4e00\u8d77\u91ca\u653e GMP \u7684\u529b\u91cf"},"content":{"rendered":"

\u90a3\u4e9b\u91cd\u89c6\u9690\u79c1\u548c\u7528\u6237\u540c\u610f\u7684\u4f01\u4e1a\uff0c\u901a\u8fc7\u8d62\u5f97\u7528\u6237\u7684\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\uff0c\u6700\u7ec8\u5c06\u83b7\u5f97\u5de8\u5927\u6210\u529f\u3002.<\/strong><\/span><\/span>
\n
\n\u8c37\u6b4c\u8fdb\u884c\u4e86\u4e00\u9879\u8c03\u67e5\uff0c\u5f81\u8be2\u4e8611,000\u540d\u6d88\u8d39\u8005\u5bf9\u4e2a\u4ebadata\u6536\u85cf\u7684\u770b\u6cd5\u3002\u4ee5\u4e0b\u662f\u4ed6\u4eec\u7684\u770b\u6cd5\uff1a<\/span><\/span><\/p>\n\n\n\n

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\u300a\u6570\u636e\u4fdd\u62a4\u6cd5\u300b\uff08DMA\uff09\u4f55\u65f6\u751f\u6548 2024\u5e743\u67086\u65e5<\/strong>, \u6570\u5b57\u8425\u9500\u9886\u57df\u5c06\u53d8\u5f97\u66f4\u52a0\u5c0a\u91cd\u9690\u79c1\u3001\u66f4\u52a0\u516c\u5e73\uff0c\u7ade\u4e89\u4e5f\u5c06\u66f4\u52a0\u6fc0\u70c8\u3002.
\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u901a\u8fc7\u8981\u6c42Alphabet\u3001\u82f9\u679c\u3001\u5fae\u8f6f\u7b49\u5927\u578b\u79d1\u6280\u4f01\u4e1a\u7684\u201c\u5b88\u95e8\u4eba\u201d\u9075\u5b88\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u6848\u300b\uff08DMA\uff09\u7684 \u201c\u6ce8\u610f\u4e8b\u9879\u201d<\/span><\/strong>, \uff0c\u8fd9\u5c06\u4f7f\u6b27\u76df\u79d1\u6280\u4f01\u4e1a\u5904\u4e8e\u516c\u5e73\u7684\u7ade\u4e89\u73af\u5883\u4e2d\uff0c\u5e76\u786e\u4fdd\u7528\u6237\u7684\u6743\u5229\u548c\u540c\u610f\u5f97\u5230\u4fdd\u62a4\u3002.<\/p>\n\n\n\n

\u9605\u8bfb\u62a5\u544a<\/strong><\/span><\/span><\/span><\/strong><\/span><\/p>\n\n\n\n

\u300a\u6570\u5b57\u8425\u9500\u6cd5\u6848\u300b\uff08DMA\uff09\u4e0d\u4ec5\u7ed9\u79d1\u6280\u5e73\u53f0\u5e26\u6765\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u4e5f\u7ed9\u5728\u8fd9\u4e9b\u5e73\u53f0\u4e0a\u8fd0\u8425\u7684\u4f01\u4e1a\u548c\u6d88\u8d39\u8005\u5e26\u6765\u4e86\u91cd\u5927\u5f71\u54cd\u3002\u4e3a\u4e86\u5e2e\u52a9\u4f01\u4e1a\u907f\u514d\u8425\u9500\u4e2d\u65ad\u5e76\u4fdd\u6301\u7ade\u4e89\u529b\uff0cArtefact \u63a8\u51fa\u4e86\u4e00\u9879 \u56db\u6b65\u884c\u52a8\u8ba1\u5212<\/strong>:<\/span><\/p>\n\n\n\n

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\u4ece UA \u5347\u7ea7\u5230 GA4\uff0c\u4ee5\u4fdd\u6301\u6d4b\u91cf\u548c\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u3002. <\/span><\/p>\n\n\n\n

\u66f4\u65b0 Google Ads\u3001DV360 API \u548c SDK\uff0c\u4ee5\u4fbf\u7ee7\u7eed\u4e0a\u4f20\u5916\u90e8 data \u6570\u636e\uff0c\u4f8b\u5982\u5ba2\u6237\u5339\u914d\u5217\u8868\u3001\u7ebf\u4e0b\u8f6c\u5316\u6570\u636e\u548c\u95e8\u5e97\u9500\u552e\u6570\u636e\u3002.<\/span>\u200b\u200b\u200b\u200b\u200b\u200b<\/p>\n\n\n\n

GA4\uff1a\u65b0\u4e00\u4ee3\u5206\u6790\u5de5\u5177\uff0c\u52a9\u60a8\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u3002.<\/h2>\n\n\n\n

Google Analytics 4 (GA4) \u662f\u57fa\u4e8e \u9690\u79c1<\/strong> \u548c \u53ef\u6f14\u5316\u6027<\/strong> \u5176\u6838\u5fc3\u5728\u4e8e\u3002GA4 \u6536\u96c6\u57fa\u4e8e\u4e8b\u4ef6\u7684\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u6570\u636e data\uff0c\u4ee5\u63d0\u4f9b\u66f4 \u5bf9\u7528\u6237\u884c\u4e3a\u7684\u51c6\u786e\u4e14\u5168\u9762\u7684\u4e86\u89e3<\/strong>. \u5176\u9690\u79c1\u4fdd\u62a4\u5de5\u5177\uff0c\u5305\u62ec\u65e0Cookie\u6d4b\u91cf\u3001\u540c\u610f\u6a21\u5f0f\u4ee5\u53ca\u884c\u4e3a\u548c\u8f6c\u5316\u5efa\u6a21\uff0c\u80fd\u591f \u7b26\u5408\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u300b\uff08DMA\uff09\u7684\u8981\u6c42<\/strong> \u4ee5\u53ca\u5176\u4ed6\u9690\u79c1\u6cd5\u89c4\u3002.
\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGA4 \u91c7\u7528\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u6280\u672f\u8bbe\u8ba1\uff0c\u80fd\u591f\u9884\u6d4b \u672a\u6765\u7528\u6237\u884c\u4e3a<\/strong> \u5e76\u4ea7\u751f \u9884\u6d4b\u6027 audiences<\/strong> \u53ef\u7528\u4e8e retargeting \u4ee5\u53ca\u4f18\u5316\u8425\u9500\u9884\u7b97\u652f\u51fa\u3002.<\/span><\/p>\n\n\n\n

\u5ba2\u6237\u6848\u4f8b
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDEEZER \u5982\u4f55\u5229\u7528 GA4 \u5c06\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff09KPI \u6574\u5408\u5230\u7528\u6237\u83b7\u53d6\u6d3b\u52a8\u7ba1\u7406\u4e2d\u3002.<\/span><\/b><\/p>\n\n\n\n

\u89c2\u770b\u89c6\u9891<\/strong><\/span><\/span><\/span><\/strong>\u200b\u200b\u200b<\/span><\/strong><\/strong><\/span><\/span><\/p>\n\n\n\n

\uff08\u89c2\u770b\u89c6\u9891\u65f6\uff0c\u60a8\u53ef\u4ee5\u5728 YouTube \u4e2d\u76f4\u63a5\u5f00\u542f\u60a8\u6240\u9009\u8bed\u8a00\u7684\u5b57\u5e55\u2014\u2014\u8bf7\u67e5\u770b\u8bbe\u7f6e\uff09<\/span><\/em><\/span>
\n
\nDeezer<\/span><\/strong> \u4f5c\u4e3a\u97f3\u4e50\u6d41\u5a92\u4f53\u9886\u57df\u7684\u9886\u5bfc\u8005\uff0cDeezer \u6bcf\u6708\u4e3a 180 \u4e2a\u56fd\u5bb6\u7684 1600 \u4e07\u7528\u6237\u63d0\u4f9b\u8d85\u8fc7 7300 \u4e07\u9996\u6b4c\u66f2\u7684\u66f2\u5e93\u3002Deezer \u5e0c\u671b \u5229\u7528\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff09\u6765\u63d0\u5347\u6f5c\u5728\u5ba2\u6237\u8d28\u91cf<\/strong>, \uff0c\u4f46\u4ed6\u4eec\u7684\u6280\u672f\u6808\u5bfc\u81f4\u4e86data\u7684\u5dee\u5f02\u3002.
\n
\n\u901a\u8fc7\u5b9e\u65bd GA4<\/strong>, Deezer \u5f97\u4ee5\u5f00\u5c55 \u9884\u6d4b\u6027LTV\u6d4b\u8bd5<\/strong> \u6309\u4ea7\u54c1\u7c7b\u578b\u548c\u56fd\u5bb6\u5206\u7c7b\u3002\u968f\u540e\uff0c\u901a\u8fc7A\/B\u6d4b\u8bd5\uff0c\u8be5\u516c\u53f8\u63a8\u51fa\u4e86\u4e00\u9879\u8425\u9500\u6d3b\u52a8\uff0c\u8be5\u6d3b\u52a8 \u5c06\u6295\u8d44\u56de\u62a5\u7387\u63d0\u9ad8\u4e8624%<\/strong>.<\/span> <\/p>\n\n\n\n

\u9605\u8bfb\u6587\u7ae0<\/strong><\/span><\/span><\/span><\/strong><\/a>\u200b\u200b\u200b<\/span><\/strong><\/strong><\/span><\/span><\/p>\n\n\n\n

\n
\u9605\u8bfb\u6587\u7ae0<\/a><\/div>\n<\/div>\n\n\n\n

\u501f\u52a9 Google \u8ba4\u8bc1\u4e13\u5bb6 Artefact\uff0c\u5145\u5206\u91ca\u653e\u6574\u4e2a Google \u8425\u9500\u5e73\u53f0 (GMP) \u7684\u5168\u90e8\u6f5c\u529b\u3002.<\/span><\/span><\/font><\/span><\/strong>
\n
\n\u200b\u200b\u200b\u200b<\/p>\n\n\n\n

\u9605\u8bfb\u6211\u4eec\u7684GMP\u6307\u5357<\/strong><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n

Artefact \u5728 data \u9886\u57df\u62e5\u6709\u8d85\u8fc7\u5341\u5e74\u7684\u4e13\u4e1a\u7ecf\u9a8c\u548c\u884c\u4e1a\u77e5\u8bc6\u3002\u4f5c\u4e3a Google \u8425\u9500\u5e73\u53f0\uff08GMP\uff09\u7684\u5b98\u65b9\u5408\u4f5c\u4f19\u4f34\uff0c <\/p>\n\n\n\n

, \uff0c\u6211\u4eec\u62e5\u6709\u5f97\u5929\u72ec\u539a\u7684\u4f18\u52bf\uff0c\u53ef\u4ee5 <\/p>\n\n\n\n

\u5168\u9762\u57f9\u8bad<\/strong> \u6db5\u76d6GMP\u7684\u6240\u6709\u7ec4\u6210\u90e8\u5206\u3001\u529f\u80fd\u53ca\u5176\u5728\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5b9e\u73b0\u8425\u9500\u76ee\u6807\u65b9\u9762\u6240\u53d1\u6325\u7684\u4f5c\u7528\u3002.<\/p>\n\n\n\n

\u6d3b\u52a8\u8bbe\u7f6e\u6307\u5357<\/strong> \u76ee\u6807\u8bbe\u5b9a\u3001\u9009\u62e9targeting\u671f\u6743\u3001\u8ddf\u8e2a\u7ed3\u679c\u4ee5\u53ca\u6545\u969c\u6392\u9664\u3002. <\/p>\n\n\n\n

\u91cf\u8eab\u5b9a\u5236\u7684\u8bfe\u7a0b\u548c\u5b9e\u9645\u6848\u4f8b<\/strong> \u8fd9\u4e9b\u5185\u5bb9\u7a81\u51fa\u4e86GMP\u7684\u4f18\u52bf\u3001\u6700\u65b0\u52a8\u6001\u53ca\u5b9e\u9645\u5e94\u7528\u3002.<\/p>\n\n\n\n


\n\u4e3a\u4ec0\u4e48\u9009\u62e9 Artefact \u4f5c\u4e3a\u60a8\u7684 Google \u8425\u9500\u5e73\u53f0\u5408\u4f5c\u4f19\u4f34\uff1f<\/span><\/span><\/font><\/span><\/strong>
\n
\nArtefact \u662f\u5168\u7403\u4e3a\u6570\u4e0d\u591a\u7684\u51e0\u5bb6\u5408\u4f5c\u4f19\u4f34\u4e4b\u4e00\uff0c\u5b83 \u5df2\u83b7\u5f97\u9500\u552e\u5b8c\u6574 Google \u6280\u672f\u6808\u7684\u8ba4\u8bc1<\/strong>: Google \u8425\u9500\u5e73\u53f0\uff08GMP\uff09\u548c Google \u4e91\u5e73\u53f0\uff08GCP\uff09\u3002\u6211\u4eec\u786e\u4fdd\u8d35\u516c\u53f8\u80fd\u591f\u5145\u5206\u5229\u7528 GMP \u7684\u5168\u5957\u529f\u80fd\uff0c\u5236\u5b9a\u521b\u65b0\u7684\u6570\u5b57\u8425\u9500\u7b56\u7565\u3002.<\/span><\/p>\n\n\n\n

\u6211\u4eec\u62e5\u6709300\u591a\u540d\u901a\u8fc7GMP\u8ba4\u8bc1\u7684\u4e13\u5bb6\uff0c\u53ef\u534f\u52a9\u60a8\u9009\u62e9\u5e76\u90e8\u7f72\u5408\u9002\u7684\u5de5\u5177\uff0c\u4ee5\u6ee1\u8db3\u60a8\u7684\u8425\u9500\u6280\u672f\u548c\u5e7f\u544a\u6280\u672f\u9700\u6c42\u3002.<\/p>\n\n\n\n

\u6211\u4eec\u8fd0\u7528\u5206\u6790\u6280\u672f\u3001data\u79d1\u5b66\u548ccloud\u67b6\u6784\uff0c\u5e2e\u52a9\u60a8\u627e\u5230\u80fd\u591f\u4e3a\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u53d8\u9769\u7684data\u3002.<\/p>\n\n\n\n

\u6211\u4eec\u7ed3\u5408 GMP \u548c GCP \u4ea7\u54c1\uff0c\u5f00\u53d1\u6700\u5148\u8fdb\u7684\u4f7f\u7528\u6848\u4f8b\u3002.<\/p>\n\n\n\n

\u6211\u4eec\u63d0\u4f9b\u6301\u7eed\u652f\u6301\uff0c\u786e\u4fdd\u8425\u9500\u56e2\u961f\u968f\u65f6\u638c\u63e1\u6700\u65b0\u529f\u80fd\u3002.<\/p>\n\n\n\n

Artefact \u56fd\u9645 ADOPT AI \u5cf0\u4f1a\uff0c2024 \u5e74 6 \u6708 5 \u65e5\u5728\u5df4\u9ece Station F \u4e3e\u884c\u2014\u2014\u7acb\u5373\u62a2\u5360\u5e2d\u4f4d\u3002.<\/h2>\n\n\n\n

adoptai.artefact.com<\/strong><\/span><\/span><\/span><\/strong>\u200b\u200b<\/span><\/strong><\/strong><\/span><\/span><\/p>\n\n\n\n

\u4e3a\u5e86\u795d\u5176\u6210\u7acb10\u5468\u5e74<\/strong>, Artefact \u6b63\u5728\u7ec4\u7ec7\u4e00\u573a\u4e3a\u671f\u4e00\u5929\u7684\u56fd\u9645\u5cf0\u4f1a\uff0c, \u91c7\u7528\u4eba\u5de5\u667a\u80fd<\/strong>, \uff0c\u4ee5\u63a8\u52a8data\u548c\u4eba\u5de5\u667a\u80fd\u7684\u6c11\u4e3b\u5316\u3002.<\/span><\/p>\n\n\n\n

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