{"id":1272452,"date":"2026-06-10T12:39:34","date_gmt":"2026-06-10T11:39:34","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=1272452"},"modified":"2026-06-10T14:04:47","modified_gmt":"2026-06-10T13:04:47","slug":"data-ai-for-retail-and-consumers","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/zh\/ressource-document\/data-ai-for-retail-and-consumers\/","title":{"rendered":"Data \u4e0e\u96f6\u552e\u53ca\u6d88\u8d39\u9886\u57df\u7684 AI \u5e94\u7528"},"content":{"rendered":"<p>\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5df2\u4e0d\u518d\u4ec5\u4ec5\u662f\u4e00\u79cd\u5b9e\u9a8c\uff0c\u800c\u662f\u4e00\u573a\u6839\u672c\u6027\u7684\u6218\u7565\u8f6c\u53d8\uff0c\u6b63\u5728\u91cd\u5851\u96f6\u552e\u548c\u6d88\u8d39\u54c1\u884c\u4e1a\u3002.<\/p>\n<p>\u5728\u8fd9\u4efd\u5168\u9762\u7684\u62a5\u544a\u4e2d\uff0c, <strong>Data \u4e0e\u96f6\u552e\u53ca\u6d88\u8d39\u9886\u57df\u7684 AI \u5e94\u7528<\/strong>, Artefact \u63d0\u70bc\u4e86\u5173\u952e\u7684\u6218\u7565\u7ecf\u9a8c\u548c\u771f\u5b9e\u6848\u4f8b\uff0c\u65e8\u5728\u5e2e\u52a9\u9886\u5bfc\u8005\u5c06\u4eba\u5de5\u667a\u80fd\u878d\u5165\u4f01\u4e1a\u8fd0\u8425\u4f53\u7cfb\uff0c\u4ece\u800c\u4ea7\u751f\u53ef\u91cf\u5316\u7684\u5229\u6da6\u4e0e\u4e8f\u635f\u5f71\u54cd\u3002\u8bf7\u505c\u6b62\u5c06\u5ba2\u6237 data \u89c6\u4e3a\u6210\u672c\uff0c\u800c\u5e94\u5c06\u5176\u89c6\u4e3a\u60a8\u6700\u5f3a\u5927\u7684\u7ade\u4e89\u4f18\u52bf\u3002.<\/p>\n<p>\u60a8\u5c06\u5728\u4e66\u4e2d\u53d1\u73b0\uff1a<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">\u516d\u9879\u6218\u7565\u8981\u52a1<\/span>: \u4e86\u89e3\u90a3\u4e9b\u5c06\u5e02\u573a\u9886\u5bfc\u8005\u4e0e\u5176\u4ed6\u4f01\u4e1a\u533a\u5206\u5f00\u6765\u7684\u3001\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u4e14\u5177\u6709\u7a81\u7834\u6027\u7684\u91cd\u70b9\u9886\u57df\uff0c\u5305\u62ec\u8fd0\u8425\u9769\u65b0\u3001\u52a1\u5b9e\u4ef7\u503c\u5b9e\u73b0\u4ee5\u53ca\u6587\u5316\u878d\u5408\u7684\u638c\u63e1\u3002.<\/li>\n<li><span style=\"text-decoration: underline;\">\u4ee3\u7406\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u5d1b\u8d77<\/span>\uff1a\u4e86\u89e3\u5bb6\u4e50\u798f\u5982\u4f55\u5229\u7528\u5bf9\u8bdd\u5f0f\u4eba\u5de5\u667a\u80fd\u52a9\u624b\uff0c\u5c06\u5e02\u573a\u8c03\u7814\u65f6\u95f4\u4ece\u6570\u6708\u7f29\u77ed\u81f3\u4ec5\u9700\u4e24\u5206\u949f\uff1b\u4ee5\u53ca\u62c9\u52a0\u4ee3\u5c14\u65c5\u6e38\u96f6\u552e\u5982\u4f55\u501f\u52a9\u5b9a\u5236\u5316\u7684\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u52a0\u901f\u5904\u7406\u590d\u6742\u7684\u62db\u6807\u54cd\u5e94\u3002.<\/li>\n<li><span style=\"text-decoration: underline;\">\u89e3\u9501\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf (CDE)<\/span>: \u4e86\u89e3\u5982\u4f55\u901a\u8fc7\u6574\u5408\u60a8\u7684data\uff0c\u5c06\u83b7\u5ba2\u6210\u672c\uff08CAC\uff09\u964d\u4f4e\u591a\u8fbe50%\uff0c\u633d\u56de\u653e\u5f03\u7684\u8d2d\u7269\u8f66\uff0c\u5e76\u5c06\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff08AOV\uff09\u63d0\u9ad8\u591a\u8fbe26%\u3002.<\/li>\n<li><span style=\"text-decoration: underline;\">\u6269\u5927\u8f6c\u5316\u89c4\u6a21\u4e0e\u96f6\u552e\u5a92\u4f53<\/span>\uff1a\u4e86\u89e3GHD\u5982\u4f55\u5229\u7528\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u9884\u6d4b\u5efa\u6a21\uff0c\u5c06\u4e9a\u9a6c\u900a\u5e73\u53f0\u7684\u83b7\u5ba2\u6210\u672c\u964d\u4f4e\u4e8669%\uff0c\u4ee5\u53ca\u8054\u5408\u5229\u534e\u5982\u4f55\u901a\u8fc7\u4e0e\u96f6\u552e\u5546data\u7684\u5408\u4f5c\uff0c\u53d1\u6398\u65b0\u7684\u589e\u957f\u52a8\u529b\u5e76\u4f18\u5316\u4f9b\u5e94\u94fe\u3002.<\/li>\n<li><span style=\"text-decoration: underline;\">\u53ef\u6301\u7eed\u4e1a\u52a1\u8f6c\u578b<\/span>\uff1a\u4e86\u89e3data\u548c\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u79ef\u6781\u52a9\u529b\u96f6\u552e\u5546\u964d\u4f4e\u751f\u6001\u5f71\u54cd\uff0c\u4ece\u8ffd\u8e2a\u7535\u5b50\u5546\u52a1\u7684\u78b3\u8db3\u8ff9\uff0c\u5230\u5728\u77ed\u77ed\u4e94\u4e2a\u6708\u5185\u51cf\u5c11100\u5428\u70d8\u7119\u98df\u54c1\u6d6a\u8d39\u3002.<\/li>\n<li><span style=\"text-decoration: underline;\">\u91cd\u5851\u5b9e\u4f53\u5e97<\/span>\uff1a\u4e86\u89e3Leroy Merlin\u548cLes Mousquetaires\u7b49\u4f01\u4e1a\u5982\u4f55\u5229\u7528\u8ba1\u7b97\u673a\u89c6\u89c9\u3001\u7269\u8054\u7f51\u8d27\u67b6\u667a\u80fd\u4ee5\u53ca\u589e\u5f3a\u578b\u5458\u5de5\u5de5\u5177\uff0c\u6d88\u9664\u8fd0\u8425\u74f6\u9888\u5e76\u63d0\u5347\u5e97\u5185\u5ba2\u6237\u4f53\u9a8c\u3002.<\/li>\n<\/ul>\n<p>\u6280\u672f\u5df2\u7136\u6210\u719f\uff0c\u884c\u4e1a\u683c\u5c40\u6b63\u5728\u8f6c\u53d8\u3002\u4e0b\u8f7d\u5b8c\u6574\u62a5\u544a\uff0c\u4e86\u89e3\u5f53\u4eca\u7684\u884c\u4e1a\u9886\u519b\u8005\u5982\u4f55\u8d85\u8d8a\u7092\u4f5c\uff0c\u6253\u7834\u201cdata\u201d\u7684\u5b64\u5c9b\uff0c\u6784\u5efa\u672a\u6765\u7684\u96f6\u552e\u751f\u6001\u7cfb\u7edf<\/p>","protected":false},"excerpt":{"rendered":"<p>\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5df2\u4e0d\u518d\u4ec5\u4ec5\u662f\u4e00\u79cd\u5b9e\u9a8c\uff0c\u5b83\u5df2\u7ecf<\/p>","protected":false},"featured_media":1272453,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"ressource-category":[671,22049,661,22047],"class_list":["post-1272452","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-e-book","ressource-category-consumer-goods-services","ressource-category-reports","ressource-category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-document\/1272452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/1272453"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1272452"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-category?post=1272452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}