{"id":65453,"date":"2023-03-23T08:57:57","date_gmt":"2023-03-23T08:57:57","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=65453"},"modified":"2025-04-24T09:40:58","modified_gmt":"2025-04-24T08:40:58","slug":"data-for-retail-ebusiness-2024","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/zh\/ressource-document\/data-for-retail-ebusiness-2024\/","title":{"rendered":"\u62a5\u544a\uff1a2024 \u5e74\u96f6\u552e\u4e1a\u7684 Data \u548c\u4eba\u5de5\u667a\u80fd"},"content":{"rendered":"<h2>\u8bfb\u8005\u7684 Data \u548c\u96f6\u552e\u4e1a\u4eba\u5de5\u667a\u80fd<\/h2>\n<p>\u6b63\u5982\u6211\u4eec\u7684\u9996\u5e2d\u6267\u884c\u5b98 Vincent Luciani \u6240\u8bf4\uff1a\u201c\u7ecf\u5e38\u51fa\u73b0\u7684\u4e00\u4e2a\u4e3b\u8981\u95ee\u9898\u662f\u5982\u4f55\u4f18\u5316\u7535\u5b50\u5546\u52a1\u7684\u4f7f\u7528\u3002\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u91cc\uff0c\u6bcf\u4e2a\u54c1\u724c\u90fd\u589e\u52a0\u4e86\u6570\u5b57\u4e1a\u52a1\uff0c\u5e76\u5e0c\u671b\u901a\u8fc7\u8fd9\u4e00\u6e20\u9053\u66f4\u597d\u5730\u9500\u552e\u4ea7\u54c1\u3002.<\/p>\n<p>\u9605\u8bfb\u6211\u4eec\u4ee5\u96f6\u552e\u4e1a\u4e3a\u91cd\u70b9\u7684\u300aData \u4e0e\u96f6\u552e\u4e1a\u4eba\u5de5\u667a\u80fd\u300b\u62a5\u544a\u3002.<\/p>\n<h2>\u76ee\u5f55<\/h2>\n<ul>\n<li>Artefact \u9996\u5e2d\u6267\u884c\u5b98\u517c\u8054\u5408\u521b\u59cb\u4eba Vincent Luciani \u7684\u4ecb\u7ecd<\/li>\n<li>\u5728\u96f6\u552e\u4e1a\uff0c\u6210\u4e3a data-driven\uff08\u5e76\u7acb\u5373\u83b7\u5f97\u6536\u76ca\uff09\u4ece\u672a\u5982\u6b64\u7b80\u5355<\/li>\n<li>CARREFOUR GROUP - Data \u548c\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u52a0\u901f\u53ef\u6301\u7eed\u4e1a\u52a1\u8f6c\u578b<\/li>\n<li>Data \u8425\u9500\u9a71\u52a8\uff1a\u5ba2\u6237\u7684\u5d1b\u8d77 data platform<\/li>\n<li>UNILEVER - Artefact \u5982\u4f55\u652f\u6301 UNILEVER \u5728\u96f6\u552e\u5a92\u4f53\u4f7f\u7528\u6848\u4f8b\u4e2d\u63d0\u9ad8\u9500\u552e\u989d\uff1f<\/li>\n<li>\u96f6\u552e\u5546\u7684 Data \u8d27\u5e01\u5316\u673a\u4f1a\uff1aCPG\/Retailer data \u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u96f6\u552e\u5a92\u4f53<\/li>\n<li>CARREFOUR LINKS - \u901a\u8fc7 Artefact \u5e2e\u52a9\u54c1\u724c\u6539\u5584\u5a92\u4f53 targeting \u5f52\u529f\u4e8e\u5bb6\u4e50\u798f\u7684 data<\/li>\n<li>\u7f8e\u6cf0 x RelevanC Advertising - Artefact \u5982\u4f55\u5e2e\u52a9\u63d0\u5347\u7f8e\u6cf0\u5728 Cdiscount\uff08relevanC Advertising\uff09\u96f6\u552e\u5a92\u4f53\u5e73\u53f0\u4e0a\u7684\u5728\u7ebf\u9500\u552e\u989d\uff1f<\/li>\n<li>CARREFOUR GROUP - \u5982\u4f55\u51cf\u5c11\u9762\u5305\u7cd5\u70b9\u90e8\u95e8\u7684\u98df\u7269\u6d6a\u8d39\uff1f<\/li>\n<li>\u9700\u6c42\u9884\u6d4b\uff1a\u5229\u7528\u673a\u5668\u5b66\u4e60\u9884\u6d4b\u96f6\u552e\u989d<\/li>\n<li>\u96f6\u552e\u4e1a\u9500\u552e\u9884\u6d4b\uff1a\u6211\u4eec\u4ece M5 \u7ade\u8d5b\u4e2d\u5b66\u5230\u7684\u4e1c\u897f<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u6b63\u5982\u6211\u4eec\u7684\u9996\u5e2d\u6267\u884c\u5b98\u6587\u68ee\u7279\u00b7\u5362\u897f\u4e9a\u5c3c\u6240\u8a00\uff1a\u201c\u4e00\u4e2a\u7ecf\u5e38\u51fa\u73b0\u7684\u4e3b\u8981\u95ee\u9898\u662f\u5982\u4f55\u4f18\u5316\u7535\u5b50\u5546\u52a1\u7684\u4f7f\u7528\u3002\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u91cc\uff0c\u6bcf\u4e2a\u54c1\u724c\u90fd\u52a0\u5f3a\u4e86\u5176\u6570\u5b57\u5316\u5e03\u5c40\uff0c\u5e76\u5e0c\u671b\u901a\u8fc7\u8fd9\u4e00\u6e20\u9053\u63d0\u5347\u9500\u552e\u4e1a\u7ee9\u3002\u201d.<\/p>","protected":false},"featured_media":96302,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"ressource-category":[671,661,22047],"class_list":["post-65453","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-e-book","ressource-category-reports","ressource-category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-document\/65453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/96302"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=65453"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-category?post=65453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}