{"id":66190,"date":"2022-03-10T15:58:06","date_gmt":"2022-03-10T15:58:06","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&p=66190"},"modified":"2025-04-24T20:04:31","modified_gmt":"2025-04-24T19:04:31","slug":"ebook-data-digital-marketing","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/zh\/ressource-document\/ebook-data-digital-marketing\/","title":{"rendered":"\u62a5\u544a\uff1aData \u4e0e\u4eba\u5de5\u667a\u80fd\u8425\u9500"},"content":{"rendered":"

\u8bfb\u8005 Data \u548c\u6570\u5b57\u8425\u9500<\/strong><\/h2>\n

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\u5185\u5bb9\u8868<\/h2>\n

\u6570\u636e\u8425\u9500<\/strong><\/p>\n

    \n
  • Data \u8425\u9500\u9a71\u52a8\uff1a\u5ba2\u6237\u7684\u5d1b\u8d77 data platform<\/li>\n
  • \u901a\u8fc7\u5ba2\u6237 Data \u5e73\u53f0\u91ca\u653e first-party data \u7684\u80fd\u91cf<\/li>\n
  • \u6a59\u8272\u94f6\u884c - \u901a\u8fc7\u5feb\u901f\u90e8\u7f72\u5168\u6f0f\u6597\u3001\u8de8\u8bbe\u5907\u6fc0\u6d3b\u6218\u7565\uff0c\u52a0\u5f3a\u6570\u5b57\u8425\u9500\u3002.<\/li>\n
  • \u201c\u7528\u4e8e data \u96c6\u4e2d\u548c audience \u5206\u6bb5\u7684\u5e73\u53f0 CDP \u5df2\u6210\u4e3a\u5e38\u6001\u201d<\/li>\n
  • RED BY SFR - Red by SFR \u7684\u4e13\u6709 data \u7684\u4ef7\u503c<\/li>\n
  • \u5229\u7528 data-driven \u6570\u5b57\u8425\u9500\u6210\u719f\u5ea6\u5b9e\u73b0\u6536\u5165\u589e\u957f<\/li>\n
  • RECKITT - \u5229\u6d01\u65f6\u5229\u7528 Artefact \u53d7\u4f17\u5f15\u64ce\u4f18\u5316\u5a92\u4f53\u652f\u51fa\u5e76\u63d0\u9ad8\u9500\u552e\u989d<\/li>\n
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  • MROI | \u8861\u91cf\u7ebf\u4e0a\u7ebf\u4e0b\u6d3b\u52a8\u7684 data-driven \u65b0\u65b9\u6cd5<\/li>\n
  • SANOFI CHC - \u7cbe\u51c6\u8425\u9500 | data-driven \u6d3b\u52a8\u90e8\u7f72\u7684\u4ea7\u4e1a\u5316<\/li>\n
  • \u4f53\u80b2\u548c\u5a31\u4e50\u4e1a\u7684 CDP \u548c Data \u4e1a\u52a1<\/li>\n
  • \u4eba\u5de5\u667a\u80fd\u5982\u4f55\u5e2e\u52a9\u54c1\u724c\u53d1\u73b0\u6d88\u8d39\u8005\u5fae\u8d8b\u52bf<\/li>\n<\/ul>\n

    \u6570\u5b57\u5546\u52a1<\/strong><\/p>\n

      \n
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    • \u96f6\u552e\u4e1a\u7684\u9500\u552e\u9884\u6d4b\uff1a\u6211\u4eec\u4ece M5 \u7ade\u8d5b\u4e2d\u5b66\u5230\u7684\u4e1c\u897f\u3002.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

      \u5728\u6211\u4eec\u7684\u7535\u5b50\u4e66\u300aData \u4e0e\u6570\u5b57\u8425\u9500\u300b\u4e2d\uff0c\u6211\u4eec\u7684\u4e13\u5bb6\u89e3\u8bfb\u4e86\u6700\u65b0\u8d8b\u52bf\uff0c\u5e76\u63a2\u8ba8\u4e86\u5f53\u4eca\u5e02\u573a\u8425\u9500\u4e0e\u9500\u552e\u90e8\u95e8\u9762\u4e34\u7684\u65b0\u6311\u6218\u3002\u60a8\u8fd8\u53ef\u4ee5\u5728\u4e66\u4e2d\u627e\u5230\u5ba2\u6237\u7684\u771f\u5b9e\u8bc4\u4ef7\u53ca\u5177\u4f53\u5e94\u7528\u6848\u4f8b\uff0c\u4ece\u4e2d\u6c72\u53d6\u7075\u611f\u3002. <\/p>","protected":false},"featured_media":70495,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"ressource-category":[671,661],"class_list":["post-66190","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-e-book","ressource-category-reports"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-document\/66190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/70495"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=66190"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-category?post=66190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}