{"id":713390,"date":"2025-07-01T16:27:51","date_gmt":"2025-07-01T15:27:51","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&p=713390"},"modified":"2025-07-02T15:10:20","modified_gmt":"2025-07-02T14:10:20","slug":"the-future-of-marketing-in-the-generative-ai-agentic-era","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/zh\/ressource-document\/the-future-of-marketing-in-the-generative-ai-agentic-era\/","title":{"rendered":"\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u548c\u4ee3\u7406\u65f6\u4ee3\u8425\u9500\u7684\u672a\u6765\uff08\u6709\u82f1\u6587\u548c\u6cd5\u6587\u7248\u672c\uff09"},"content":{"rendered":"

\u4e0b\u8f7d\u62a5\u544a\uff1a\u7531 Artefact \u548c\u8c37\u6b4c\u8054\u5408\u4e3e\u529e\u7684\u7b2c\u4e00\u5c4a \u201c\u751f\u6210\u5f0f\u548c\u4ee3\u7406\u5f0f\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u7684\u672a\u6765\u8425\u9500 \u201d\u6240\u6709\u4f1a\u8bae\u7684\u91cd\u64ad\u548c\u4e3b\u8981\u89c2\u70b9\u3002. <\/span>\u8fd9\u6b21\u65d7\u8230\u6d3b\u52a8\u6c47\u805a\u4e86\u6765\u81ea\u6d88\u8d39\u7c7b\u7535\u5b50\u4ea7\u54c1\u3001\u96f6\u552e\u3001\u7535\u4fe1\u548c\u9152\u5e97\u4e1a\u7684\u9886\u5bfc\u8005\uff0c\u5171\u540c\u63a2\u8ba8\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u548c\u4ee3\u7406\u5982\u4f55\u91cd\u65b0\u5b9a\u4e49\u8425\u9500\u6218\u7565\u3001\u6d41\u7a0b\u548c\u6d88\u8d39\u8005\u4f53\u9a8c\u3002.<\/span><\/p>\n

\u4e00\u4e2a\u5b8c\u6574\u7684\u8bae\u7a0b\uff0c\u5176\u4e2d\u5305\u62ec\u52a0\u901f\u60a8\u7684 data \u548c\u4eba\u5de5\u667a\u80fd\u8f6c\u578b\u7684\u53ef\u884c\u6760\u6746\uff1a
\n<\/span>\u00a0- \u5f00\u5e55\u4e3b\u9898\u6f14\u8bb2\uff1a\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u65f6\u4ee3\u8425\u9500\u548c\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u672a\u6765
\n<\/span>\u4e9a\u5386\u514b\u897f\u65af-\u666e\u4e9a\u5fb7<\/a>, \u5408\u4f19\u4eba\uff0cArtefact<\/span><\/p>\n

- \u5229\u7528\u8c37\u6b4c\u8fdb\u884c\u884c\u4e1a\u5206\u6790\u548c\u5c55\u671b
\n<\/span>Justine Nerce\u3001,<\/a> \u6cd5\u56fd\u9996\u5e2d\u6267\u884c\u5b98\uff0cArtefact
\n<\/span>\u5f17\u6717\u7d22\u74e6-\u5e03\u62c9\u514b<\/a>, \u8c37\u6b4c\u521b\u65b0\u5408\u4f5c\u4f19\u4f34\u4e3b\u7ba1<\/span><\/p>\n

- \u5982\u4f55\u5c06\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u6574\u5408\u5230\u8425\u9500\u4e0e\u4f20\u64ad\u7ec4\u7ec7\u548c\u4e1a\u52a1\u6d41\u7a0b\u4e2d
\n<\/span>\u54c8\u5357-\u74e6\u8d5e<\/a>, \uff0cManaging Partner \u548c\u4eba\u5de5\u667a\u80fd\u52a0\u901f\u5168\u7403\u8d1f\u8d23\u4eba\uff0cArtefact
\n<\/span><\/p>\n

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\n<\/span>\u4e9a\u5386\u514b\u897f\u65af-\u666e\u4e9a\u5fb7<\/a>, \u5408\u4f19\u4eba\uff0cArtefact<\/span><\/p>\n

-\u5e03\u4f9d\u683c\u7535\u4fe1\u516c\u53f8 - \u4f7f\u7528 GenAI \u804a\u5929\u673a\u5668\u4eba\u63a8\u8350\u5408\u9002\u7684\u79fb\u52a8\u4ea7\u54c1
\n<\/span>\u5f17\u6717\u7d22\u74e6-\u76d6\u7279<\/a>, \u5e03\u4f9d\u683c\u7535\u4fe1\u516c\u53f8\u5f00\u653e\u5f0f\u521b\u65b0\u8d1f\u8d23\u4eba
\n<\/span>\u54c8\u5357-\u74e6\u8d5e<\/a>, Artefact<\/span><\/p>\n

-COTY--\u201c\u9ad8\u7ea7\u7231\u60c5\u54c1\u724c\u5efa\u8bbe\u51b2\u523a\u201d\uff1a\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u54c1\u724c\u5efa\u8bbe\u548c\u8861\u91cf
\n<\/span>\u4e9a\u5386\u5c71\u5fb7\u62c9-\u585e\u5229<\/a>, \u5168\u7403\u9ad8\u7ea7\u603b\u76d1 Data\uff0c\u5206\u6790\u4e0e\u6d4b\u91cf\uff0cCoty
\n<\/span>\u4e9a\u5386\u514b\u897f\u65af-\u666e\u4e9a\u5fb7<\/a>, \u5408\u4f19\u4eba\uff0cArtefact<\/span><\/p>\n

- ACCOR - \u5229\u7528 data \u548c\u4eba\u5de5\u667a\u80fd\u4f18\u5316\u5a92\u4f53\u6218\u7565\uff1a\u589e\u91cf\u6d4b\u8bd5\u3001MMM \u548c Google Meridian
\n<\/span>\u5362\u5361\u65af-\u9a6c\u94a6<\/a>, \u96c5\u9ad8\u5168\u7403\u7535\u5b50\u5546\u52a1\u4e0e\u5408\u4f5c\u603b\u76d1
\n<\/span>\u897f\u5fb7\u5c3c-\u6cfd\u5fb7<\/a>, \u54a8\u8be2\u603b\u76d1\uff0cArtefact<\/span><\/p>\n

\u65b0\u4e00\u4ee3\u4eba\u5de5\u667a\u80fd\u4e0e\u5a92\u4f53\uff1a\u4ece\u521b\u4f5c\u5230\u6267\u884c--\u65b0\u5174\u6280\u672f\u3001\u589e\u5f3a\u578b\u521b\u4f5c\u6d41\u7a0b\u548c\u6cd5\u5f8b\u6846\u67b6
\n<\/span>\u827e\u8482\u5b89-\u9c81\u5c14<\/a>, \u9ad8\u7ea7 GenAI \u7ecf\u7406\uff0cArtefact 3000
\n<\/span>\u6258\u9a6c\u65af-\u514b\u6797<\/a>, \u5408\u4f5c\u4f19\u4f34\u4e0e\u5a92\u4f53\u8d1f\u8d23\u4eba\uff0cArtefact<\/span><\/p>\n

\u5706\u684c\u4f1a\u8bae--\u4eba\u5de5\u667a\u80fd\u5728\u8425\u9500\u548c\u901a\u4fe1\u9886\u57df\u7684\u6210\u719f\u5ea6\uff1a\u5f53\u524d\u7684\u8f6c\u578b\u548c 2025-2026 \u5e74\u6218\u7565\u8def\u7ebf\u56fe
\n<\/span>\u6765\u81ea\u8c37\u6b4c\u3001\u5e03\u4f9d\u683c\u7535\u4fe1\u3001\u79d1\u8482\u3001\u96c5\u9ad8\u548c Artefact \u7684\u9886\u5bfc\u4eba
\n<\/span><\/p>\n

\u4e00\u4e2a\u91cd\u8981\u542f\u793a\uff1a\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u548c\u4ee3\u7406\u5f0f\u4eba\u5de5\u667a\u80fd\u4e0d\u518d\u53ea\u662f\u6280\u672f\u8bdd\u9898\uff0c\u5b83\u4eec\u6b63\u5728\u6539\u53d8\u6574\u4e2a\u8425\u9500\u4ef7\u503c\u94fe\uff0c\u4f7f\u54c1\u724c\u80fd\u591f\u4ece\u5185\u5bb9\u8f6c\u5411\u4e92\u52a8\uff0c\u91cd\u5851\u6d88\u8d39\u8005\u53c2\u4e0e\u65b9\u5f0f\u3002.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

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