{"id":747786,"date":"2025-03-22T16:00:20","date_gmt":"2025-03-22T16:00:20","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&p=747786"},"modified":"2025-09-05T07:32:03","modified_gmt":"2025-09-05T06:32:03","slug":"impact-on-the-brands-industry-available-in-pt-and-sp","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/zh\/ressource-document\/impact-on-the-brands-industry-available-in-pt-and-sp\/","title":{"rendered":"\u5bf9\u54c1\u724c\u4ea7\u4e1a\u7684\u5f71\u54cd\uff08\u6709 PT \u548c ES \u7248\u672c\uff09"},"content":{"rendered":"

\u672c\u7535\u5b50\u4e66\u91cd\u70b9\u4ecb\u7ecd\u4e86 Data \u548c\u4eba\u5de5\u667a\u80fd (AI) \u5982\u4f55\u4f5c\u4e3a\u6218\u7565\u76df\u53cb\uff0c\u5171\u540c\u5e94\u5bf9\u6d88\u8d39\u5305\u88c5\u54c1 (CPG) \u884c\u4e1a\u7684\u4e3b\u8981\u6311\u6218\u3002\u5b83\u8ba8\u8bba\u4e86\u4e0d\u65ad\u53d8\u5316\u7684\u5f62\u52bf\uff0c\u5305\u62ec\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u8f6c\u53d8\u3001\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u8d8b\u52bf\u548c\u8fd0\u8425\u6311\u6218\u3002.\u00a0<\/span><\/p>\n

\u6846\u67b6\uff1a<\/b><\/p>\n

    \n
  1. Artefact \u7684\u54c1\u724c\u4ea7\u4e1a - \u7b80\u4ecb<\/span>\n
      \n
    1. \u884c\u4e1a\u73b0\u72b6\u53ca\u5176\u6311\u6218\uff1a\u590d\u6742\u7684\u4ef7\u503c\u94fe<\/span><\/li>\n
    2. \u6d88\u8d39\u7c7b\u7535\u5b50\u4ea7\u54c1\u884c\u4e1a\u7684\u8d8b\u52bf\uff1a\u6709\u4ec0\u4e48\u65b0\u53d8\u5316\uff1f<\/span><\/li>\n
    3. \u5229\u7528 Data \u548c\u4eba\u5de5\u667a\u80fd\u5316\u6311\u6218\u4e3a\u673a\u9047\uff1a\u65e0\u9650\u6f5c\u529b<\/span><\/li>\n<\/ol>\n<\/li>\n
    4. Data \u57fa\u7840\uff1a\u91ca\u653e Data \u5728\u54c1\u724c\u884c\u4e1a\u4e2d\u7684\u6f5c\u529b<\/span>\n
        \n
      1. \u9500\u552e\u6311\u6218\uff1a\u5982\u4f55\u521b\u5efa\u5355\u4e00\u771f\u76f8\u6765\u6e90\uff1f<\/span><\/li>\n
      2. Data \u6cbb\u7406\u548c Data \u7f51\u683c\u5728 Artefact\uff1a\u6211\u4eec\u6210\u529f\u552e\u51fa data \u57df\u540d\u7684\u4fe1\u5ff5<\/span><\/li>\n
      3. \u6211\u4eec\u7684\u65b9\u6cd5\uff1aArtefact \u5982\u4f55\u652f\u6301\u4f01\u4e1a\u5b9e\u65bd Data \u6cbb\u7406<\/span><\/li>\n
      4. Data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u5e26\u6765\u66f4\u4e30\u5bcc\u7684\u6d1e\u5bdf\u529b\uff1a\u54c1\u724c\u4e0e\u96f6\u552e\u5546\u4e4b\u95f4\u7684\u826f\u6027\u5408\u4f5c<\/span><\/li>\n<\/ol>\n<\/li>\n
      5. Data \u9a71\u52a8\u578b\u89e3\u51b3\u65b9\u6848\u7684\u5b9e\u8df5\uff1a\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u4f18\u5316\u4f9b\u5e94\u94fe<\/span>\n
          \n
        1. \u6211\u4eec\u5728\u4f9b\u5e94\u94fe\u65b9\u9762\u7684\u4e13\u957f\uff1a\u4ece\u751f\u4ea7\u6548\u7387\u5230\u9700\u6c42\u9884\u6d4b\u7684\u5178\u578b\u5e94\u7528\u6848\u4f8b\u6982\u89c8<\/span><\/li>\n
        2. \u4f7f\u7528\u6848\u4f8b\uff1a\u4f18\u5316\u5e93\u5b58\u653f\u7b56<\/span><\/li>\n<\/ol>\n<\/li>\n
        3. \u7528\u4e8e\u8425\u9500\u548c\u9500\u552e\u7684\u4eba\u5de5\u667a\u80fd\uff1a\u5229\u7528 Data \u63d0\u5347\u5546\u4e1a\u7ee9\u6548<\/span>\n
            \n
          1. \u8fde\u63a5\u54c1\u724c\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\uff1a\u4f7f\u7528\u5ba2\u6237 Data \u5e73\u53f0\u548c\u53d7\u4f17\u5f15\u64ce<\/span><\/li>\n
          2. Artefact \u7684\u8425\u9500-\u6295\u8d44\u56de\u62a5\u7387\uff1a\u5982\u4f55\u8861\u91cf\u548c\u4f18\u5316\u4fc3\u9500\u6218\u7565<\/span><\/li>\n
          3. \u786e\u4fdd\u5546\u4e1a\u6218\u7565\u7684\u6267\u884c\uff1a\u5b9a\u4ef7\u548c\u6536\u5165\u7ba1\u7406\u5206\u6790\u89e3\u51b3\u65b9\u6848<\/span><\/li>\n<\/ol>\n<\/li>\n
          4. \u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff08GenAI\uff09\u4e0e\u884c\u4e1a\u521b\u65b0<\/span>\n
              \n
            1. \u6848\u4f8b\u7814\u7a76 \u6b27\u83b1\u96c5 Trendspotter\uff1a\u5982\u4f55\u8bc6\u522b\u8d8b\u52bf\uff0c\u5728\u5316\u5986\u54c1\u5e02\u573a\u4e2d\u4fdd\u6301\u9886\u5148\u5730\u4f4d<\/span><\/li>\n
            2. \u81ea\u52a8\u5316\u548c\u8fd0\u8425\u6548\u7387\uff1a\u5982\u4f55\u5229\u7528 GenAI \u8fdb\u884c\u4f18\u5316\u5e76\u63d0\u9ad8\u751f\u4ea7\u7387<\/span><\/li>\n
            3. \u6d1e\u5bdf\u63a2\u7d22\u548c\u5185\u5bb9\u751f\u6210\uff1aGenAI \u662f\u60a8\u6700\u5f3a\u5927\u7684\u76df\u53cb<\/span><\/li>\n
            4. 360 \u4e92\u52a8\uff1a\u901a\u8fc7\u667a\u80fd\u4ee3\u7406\u9769\u65b0\u5ba2\u6237\u5173\u7cfb<\/span><\/li>\n<\/ol>\n<\/li>\n
            5. \u6211\u4eec\u7684\u4eba\u5de5\u667a\u80fd\u5de5\u5382\u65b9\u6cd5\u8bba\uff1a\u5c06 Data \u548c\u4eba\u5de5\u667a\u80fd\u9886\u57df\u8f6c\u5316\u4e3a\u521b\u6536\u4e2d\u5fc3<\/span>\n
                \n
              1. \u201c\u6211\u4eec\u60f3\u7528\u4eba\u5de5\u667a\u80fd\u548c Data \u505a\u4ec0\u4e48\uff1f- \u5728\u54c1\u724c\u4e16\u754c\u4e2d\u786e\u5b9a data \u6218\u7565<\/span><\/li>\n
              2. \u201c\u6211\u4eec\u5c06\u5982\u4f55\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\uff1f- \u786e\u5b9a\u6700\u76f8\u5173\u7684\u8fd0\u4f5c\u6a21\u5f0f<\/span><\/li>\n
              3. \u5b9e\u8df5\u4e2d\u7684\u4eba\u5de5\u667a\u80fd\u5de5\u5382\uff1a\u5b9e\u65bd\u7684\u5173\u952e\u652f\u67f1<\/span><\/li>\n<\/ol>\n<\/li>\n
              4. \u60a8\u662f\u5426\u9762\u4e34\u4e0e\u672c\u7535\u5b50\u4e66\u4e2d\u6240\u8ff0\u7c7b\u4f3c\u7684\u6311\u6218\uff1f<\/span>\n
                  \n
                1. \u770b\u770b Artefact \u4e3a\u4f55\u662f\u60a8\u65c5\u9014\u4e2d\u7684\u7406\u60f3\u4f19\u4f34\u7684 4 \u4e2a\u539f\u56e0\u3002.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

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