{"id":794862,"date":"2025-07-23T11:52:48","date_gmt":"2025-07-23T10:52:48","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=794862"},"modified":"2025-09-17T15:30:26","modified_gmt":"2025-09-17T14:30:26","slug":"mind-the-ai-gap-what-consumers-expect-from-brands-by-2030","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/zh\/ressource-document\/mind-the-ai-gap-what-consumers-expect-from-brands-by-2030\/","title":{"rendered":"Artefact x MoEngage - \u7f29\u5c0f\u4eba\u5de5\u667a\u80fd\u5dee\u8ddd\uff1a2030 \u5e74\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u671f\u671b"},"content":{"rendered":"<p><a href=\"https:\/\/www.moengage.com\/\" target=\"_blank\" rel=\"noopener\">MoEngage<\/a> \u548c <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a> \u8be5\u767d\u76ae\u4e66\u57fa\u4e8e\u5bf9 1,000 \u591a\u540d\u6b27\u6d32\u6d88\u8d39\u8005\u7684\u6d1e\u5bdf\uff0c\u4e3a\u60a8\u63d0\u4f9b\u4e86\u5f25\u5408\u4f01\u4e1a\u6218\u7565\u4e0e\u6d88\u8d39\u8005\u671f\u671b\u4e4b\u95f4\u5dee\u8ddd\u7684\u6e05\u6670\u8def\u7ebf\u56fe\u3002.<\/p>\n<p>\u9605\u8bfb\u672c\u767d\u76ae\u4e66\uff0c\u4e86\u89e3\u66f4\u591a\uff1a<\/p>\n<ul>\n<li>\u5f53\u524d\u5546\u4e1a\u4eba\u5de5\u667a\u80fd\u6218\u7565\u4e0e\u4e0d\u65ad\u53d8\u5316\u7684\u6b27\u6d32\u6d88\u8d39\u8005\u671f\u671b\u4e4b\u95f4\u7684\u8131\u8282\u3002.<\/li>\n<li>\u5efa\u7acb\u4fe1\u4efb\u3001\u5fe0\u8bda\u5ea6\u548c\u63d0\u4f9b\u8d85\u4e2a\u6027\u5316\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u4f53\u9a8c\u7684 5 \u9879\u4e0d\u5bb9\u5546\u91cf\u7684\u6218\u7565\u3002.<\/li>\n<li>Dolce &amp; Gabbana \u548c Fastic \u7684\u6848\u4f8b\u7814\u7a76\uff0c\u5c55\u793a\u4e86\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\u5982\u4f55\u5e26\u6765\u663e\u8457\u6548\u679c\u5e76\u63d0\u9ad8\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u3002.<\/li>\n<\/ul>\n<p>\u8c03\u67e5\u7ed3\u679c\u4e00\u77a5--\u4e0b\u8f7d\u4e86\u89e3\u66f4\u591a\uff1a<\/p>\n<ul>\n<li><strong>16%-34%<\/strong> \u7684\u53d7\u8bbf\u8005\u5728\u591a\u4e2a\u95ee\u9898\u4e2d\u9009\u62e9\u4e86 \u201c\u90fd\u4e0d\u662f\u201d\uff0c\u8fd9\u53cd\u6620\u51fa\u4eba\u5de5\u667a\u80fd\u7684\u8fdb\u6b65\u4e0e\u5ba2\u6237\u7684\u671f\u671b\u4e4b\u95f4\u7f3a\u4e4f\u4e00\u81f4\u6027\u3002\u8fd9\u8868\u660e\uff0c\u4f01\u4e1a\u9700\u8981\u5411\u6d88\u8d39\u8005\u5ba3\u4f20\u4eba\u5de5\u667a\u80fd\u7684\u597d\u5904\uff0c\u5e76\u63d0\u4f9b\u4e00\u81f4\u7684\u7ed3\u679c\uff0c\u4ee5\u514b\u670d\u6000\u7591\u6001\u5ea6\u3002.<\/li>\n<li><strong>37%<\/strong> \u8be5\u62a5\u544a\u6307\u51fa\uff0c\u900f\u660e\u5ea6\u5bf9\u5fe0\u8bda\u5ea6\u81f3\u5173\u91cd\u8981\uff0c\u5e76\u5f3a\u8c03\u4f01\u4e1a\u6709\u5fc5\u8981\u76f4\u8a00\u4e0d\u8bb3\u5730\u8bf4\u660e\u5982\u4f55\u5229\u7528\u4eba\u5de5\u667a\u80fd\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u3002.<\/li>\n<li><strong>39%<\/strong> \u7684\u53d7\u8bbf\u8005\u9009\u62e9\u5373\u65f6\u3001\u5b8c\u7f8e\u5730\u89e3\u51b3\u95ee\u9898\u4f5c\u4e3a\u8d62\u5f97\u5ba2\u6237\u5fe0\u8bda\u5ea6\u6700\u5173\u952e\u7684\u4eba\u5de5\u667a\u80fd\u80fd\u529b\u3002.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>MoEngage \u4e0e Artefact \u643a\u624b\u63a8\u51fa\u300a\u5173\u6ce8 AI \u9e3f\u6c9f\uff1a2030 \u5e74\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u671f\u5f85\u300b\u8fd9\u4efd\u7efc\u5408\u767d\u76ae\u4e66\uff0c\u8be5\u62a5\u544a\u57fa\u4e8e\u5bf9 1,000 \u591a\u540d\u6b27\u6d32\u6d88\u8d39\u8005\u7684\u8c03\u7814\u6d1e\u5bdf\uff0c\u4e3a\u60a8\u63d0\u4f9b\u4e86\u4e00\u4efd\u6e05\u6670\u7684\u8def\u7ebf\u56fe\uff0c\u52a9\u60a8\u5f25\u5408\u5546\u4e1a\u6218\u7565\u4e0e\u6d88\u8d39\u8005\u671f\u671b\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002.<\/p>","protected":false},"featured_media":794863,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"ressource-category":[671,661],"class_list":["post-794862","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-e-book","ressource-category-reports"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-document\/794862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/794863"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=794862"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/ressource-category?post=794862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}