Data & AI for Travel, Tourism and Transportation

Transforming and creating value for Travel, Tourism and Transportation through the power of data & AI.

Robust recovery and enhanced operational efficiency

Robust recovery and enhanced operational efficiency

  • In 2023, the sector’s contribution to global GDP increased by 23.2% from 2022, reaching 9.1% of global GDP. International tourism receipts hit $1.4 trillion, approximately 93% of the pre-pandemic level in 2019 -​ (Travel Council)​​ (UNWTO)​.

  • AI and data analytics are optimizing operational processes in the travel industry. Predictive maintenance for aircraft, for example, reduces downtime and maintenance costs by identifying potential issues before they occur. This leads to more reliable and cost-effective operations -​ (Travel Council)​​ (UNWTO)​.

Sustainability and Eco-Tourism

Sustainability and Eco-Tourism

  • Sustainability remains a key focus, with increasing demand for eco-friendly travel options. Travelers are prioritizing destinations and travel providers that emphasize sustainable practices. This includes reducing carbon footprints, supporting local communities, and promoting responsible tourism -​ (Travel Council)​.

  • Initiatives like the UNWTO’s emphasis on sustainable tourism underscore the sector’s commitment to environmental and social responsibility. This trend is influencing policies and business strategies across the industry​ – (Travel Council)​​ (UNWTO)​.

AI and Personalized Customer Experience

AI and Personalized Customer Experience

  • AI and data analytics are being utilized to offer personalized travel recommendations, improve customer service, and streamline operations. For example, AI-driven chatbots provide real-time support, enhancing the customer experience​ (Travel Council)​.
  • The adoption of generative AI technologies is enabling airlines and travel companies to create more personalized and efficient services. This includes personalized itinerary planning, dynamic pricing models, and enhanced marketing strategies tailored to individual traveler preferences​ (UNWTO)​.

Client cases in Travel, Tourism and Transportation

GROUPE BARRIÈRE Launching the first tailor-made generative agents: Kicking off...

VINCI Airports How VINCI Airports uses AI to optimize its...

RIYADH AIR Intelligence Blueprint: Embedding AI, data, and trust from...

ACCOR Optimizing Marketing Investments with MMM

VALEO How a three-day hackathon sparked new GenAI use cases...

ACCOR opens the doors of its loyalty program to Snapchatters

PIERRE & VACANCES CENTER PARCS How data governance and data...

PIERRE & VACANCES CENTER PARCS Using Precision Marketing as an...

Data & AI for Travel – Tourism – Transportation Reports

Data & AI for Finance Report

AI for Travel : Report & Replays

Data & AI for Tourism Report

Data and AI for Tourism : Using data intelligence to build global presence

The Bridge interviews with Artefact experts

AI For Finance Summit 2023

To lead in the travel and transportation sectors, Florent Bernard identifies three essential technological pillars: Data Clean Rooms, Customer Data Platforms (CDPs), and Consent Management.

AI transforms the industry through Predictive Maintenance to minimize downtime and Smart Routing to balance fuel savings with punctuality. Furthermore, atmospheric AI modeling can cut aviation’s contrail footprint by 50%, while Generative AI drives Hyper-Personalization by creating tailor-made itineraries and real-time assistants based on individual traveler preferences.

Our expert contents about Travel, Tourism & Transportation

We are data, AI and digital experts sharing our insights and latest market updates.

  • The On-Time Performance (OTP) Imperative

    The On-Time Performance (OTP) Imperative

  • Synthesis of the AI for Travel Insights – Adopt AI 2025

    Synthesis of the AI for Travel Insights – Adopt AI 2025

  • Rethinking Travel Retail: How leaders are scaling Travel Retail with pragmatic data-driven solutions

    Rethinking Travel Retail: How leaders are scaling Travel Retail with pragmatic data-driven solutions

  • The Tourist Trap Index: How Data Reveals the Truth Behind Tourist Hotspots

    The Tourist Trap Index: How Data Reveals the Truth Behind Tourist Hotspots

Our Artefact Leaders in Travel, Tourism & Transportation

Oussama AHMAD

Oussama AHMAD

Managing Partner – Global Lead for Tourism & Travel

Oussama AHMAD

Florent BERNARD

Managing Partner – Global Lead for Tourism & Travel

Anthony CASSAB

Anthony CASSAB

Partner

Natacha KOCUPYR

Natacha KOCUPYR

Partner

Mark SMITH

Mark SMITH

Partner