Pierre & Vacances Center Parcs – Using Precision Marketing as a ROI multiplier.
1. Increase leads while reducing media investments. 2. Reinforce a data-driven approach to pilot performance using KPIs. 3. Inject new technological and analytical capabilities into the procurement team.
L’Oréal Trend Detection: Using AI to predict
trends and accelerate product launches.
Learn how L’Oréal Group’s ‘Trend Detection’ solution deployed with Artefact is helping the company analyse market trends
by product category, anticipate consumer needs and feed R&D to accelerate new product development.
We spot data opportunities and translate your needs into data-driven solutions.
We accompany companies in their digital journeys. We leverage all types of data across organisations to create AI business initiatives and drive transformation through the entire value chain. We deliver AI projects quickly thanks to our proven Lean AI methodology. We are problem solvers and think business impact first.
We leverage Data, technology and AI to increase sales and optimise marketing spends. Our unique teams of data consultants, analysts, data scientists, engineers, media experts and creatives provide end-to-end support: from auditing and strategy implementation to piloting, and from operations and project management to training and in-housing across all data-driven marketing topics.
We are a new kind of data-driven digital marketing agency. Our teams of digital experts are extremely sensitive to data environments and advanced data use cases for marketing. Working closely with creatives, engineers and data scientists they manage campaigns and marketing objectives using advanced cross-channel mechanisms.
We give you what it takes to succeed.
Best-in-class competencies in digital, data and engineering, breaking silos.
Hybrid model, mixing Data and Marketing, with cross-functional teams.
END TO END
Full-fledged offers, from strategy to operations and software engineering.
International network, with two strong hubs in Europe and China.
Every piece of technology we deploy is yours, ensuring adoption and business continuity.