Global Blog

CDP Beyond POC Stage: Why Use Cases Alone Keep You Trapped

Customer Data Platforms (CDPs) promise a truly unified view of your customers, opening doors to hyper-personalization and driving significant ROI. Yet, if you're like many...

Smarter Universities: Harnessing AI and Data for Transformation

This paper explores how data and AI can serve as powerful enablers of that transformation. It introduces a strategic framework centered on three key levers:...

AI-Driven Digital Twins: Unlocking Exponential Operational Gains

Initially, digital twins were used to study how rockets behaved under varying circumstances. Today, they are widely applied to improve operational performance and are becoming...

From Retail Cost to Competitive Advantage: 9 Metrics That Drive Loyalty

Retailers are sitting on a gold mine of customer data, but too often, it’s treated like a cost rather than a strategic asset. Retailers who...

The Tourist Trap Index: How Data Reveals the Truth Behind Tourist Hotspots

Ever see a place all over your social media, get there, and feel… underwhelmed? In an age of hashtags and hype, a city's online reputation...

Retail’s future: Powered by data, built on collaboration

Retail is undergoing a seismic shift, where data is no longer just a support tool—it's the driving force behind growth, efficiency, and customer satisfaction. Yet,...

When Art meets AI: Artefact's "Collective Memory" exhibition redefines creative boundaries

At Artefact, we've always believed that artificial intelligence isn't just about algorithms and data—it's about amplifying human creativity. This conviction is embedded in our DNA...

Artefact Survey "The future of Agentic Supervision" - Key Insights

In the evolving landscape of enterprise AI, the rise of agentic systems marks a pivotal shift. AI agents are autonomous applications powered by large language...

Extending SEO into the Age of Generative Search Optimization (GSO)

SEO isn't going away anytime soon. Google continues investing heavily in classic SEO via AI Overview, their hybrid search format mixing generative AI results, web...

Data & AI for Healthcare & Pharmaceuticals: Pioneering the Future of Health

As Thomas Filaire highlighted at VivaTech 2025, AI is speeding up crucial medical processes, enhancing personalized patient care, and streamlining complex operations, ultimately leading to...

How GenAI is transforming the travel, tourism and transport sector for the long run

Sidney Zeder is Director of Data & AI Consulting at Artefact. She works in the practice dedicated to the travel, tourism and transport sector in...

Case-study on the pharmaceutical industry

In our previous articles, we challenged conventional ROI models for AI and introduced a multi-layered, context-driven framework for measuring AI’s unique value.