Global Blog

How Artificial Intelligence Is Already Transforming S&OP — and the Potential That Still Exists

The Sales and Operations Planning (S&OP) process aims to align sales, operations, and finance departments around an integrated and feasible plan. More than a monthly...

The Importance of LGBT Pride Month

LGBT Pride Month is a celebration of the diversity, resilience and resistance of the LGBT community. It is a time to remember the struggles of...

Is META trying to make agencies redundant?

Meta's recent announcement to fully automate ad creation using AI by the end of 2025 marks a significant shift in digital advertising. While this move...

SEO for LLMs: How to rank in Large Language Models

In this article, we explore strategies to optimize your website and brand for LLM visibility and improve your chances of being mentioned in AI-generated answers

Turning distributor data into a growth engine

In industries such as fast-moving consumer goods (FMCG) and fashion retail—where businesses heavily rely on distributor networks—data is evolving from a support function into a...

Introducing Google’s New Query Metrics: Unlocking Deeper Search and Ad Insights

As the future of advertising rapidly evolves, so too does the way we understand and reach consumers. Google is ushering in a new era of...

The ethical considerations and governance required for responsible Al adoption

The adoption of AI brings significant ethical considerations and governance challenges that must not be ignored. The way we develop, deploy, and manage AI technologies...

Beyond Generation: Why Agentic AI is Your Next Competitive Edge

The rapid ascent of Generative AI (GenAI), powered by sophisticated Large Language Models (LLMs), has captured global attention, demonstrating remarkable capabilities in content creation, summarization,...

KNOW GPT: Leveraging AI to Unlock Enterprise Knowledge

In today's relentlessly competitive business landscape, agility and informed decision-making are paramount. The ability to swiftly access and leverage an organization's collective intelligence can be...

AI: From cutting-edge innovation to widely accessible commodity

At the recent Artefact Data & AI Summit in Dubai, Vincent Luciani, Co-founder and Executive Chairman of Artefact, shared his insights on the evolving landscape...

Shopping in the age of chatbots and Generative Engine Optimization (GEO) - where do we stand today?

This article explores how shopping behavior is rapidly evolving through the rise of Generative Engine Optimization (GEO) and AI-powered search experiences. With platforms like ChatGPT...

Google Marketing Live 2025: AI, Multimodal Search, and Agentic Experiences in Google, YouTube and its Advertising Solutions

Stepping out of Google Marketing Live 2025, one thing is crystal clear: the future we’ve been discussing in abstract terms has arrived. Google is no...