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Choice-Learn: Large-scale choice modeling for operational contexts through the lens of machine learning
Discrete choice models aim at predicting choice decisions made by individuals from a menu of alternatives, called an assortment. Well-known use cases include predicting a...
Placing AI at the core of business strategies: A technological and human transformation
AI has the potential to enhance companies' growth prospects, but its deployment within organizations requires strong business and technological expertise, as well as the establishment...
Enhancing commercial integrity with AI for business transparency
In today's China, beating fraud and staying ethical is essential for long-term success. The post-pandemic slowdown exposes weak spots, echoing Warren Buffett's warning: "Only when...
The great data platform race: Why your AI strategy might be missing the mark
Remember Business Objects? If you do, you might see where I'm going with this. We're heading into a period where Large Language Models (LLMs) capable...
The era of generative AI: What’s changing
The abundance and diversity of responses to ChatGPT and other generative AIs, whether skeptical or enthusiastic, demonstrate the changes they're bringing about and the impact...
Demystifying brand and long term effect measurement in Marketing Mix Modelling
Did you recently make a significant purchase, like a new phone, car, furniture or even jewellery? If yes, then you are probably not buying them...