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Why you need a cross-department first-party data strategy before you use customer match solutions

First-party data has become a crucial asset for businesses seeking to understand and engage with their customers effectively.

Accelerate your global first-party data strategy by standardising data measurement and consent

Learn how to effectively collect and utilise first-party data at scale and unlock the full potential of your organisation's data.

What CxOs Need to Know: Generative AI Impact on Daily Business

Michael (Minchun) ZHOU, Qingyi WANG, give a brief introduction to AIGC, and delivered hands-on use cases for CxOs about analytical...

What does Generative AI mean for the future of search?

On Thursday 18th May, Artefact hosted their London AI Summit, in collaboration with Google and Microsoft. Here, experts and thought leaders on both artificial intelligence,...

Artefact data transformation toolkit: use cases & enablers.

Artefact has developed a bespoke library of data use cases for emerging tourism destinations that address the focus areas discussed above.

Data intelligence for tourism destinations.

Tourism boards or destination authorities must first know which phase the destination is in, and understand the strategic imperatives needed to evolve to the next...

The four phases of tourism destinations.

An emerging destination must secure a critical mass to be recognized as a “must-visit” destination. The diagram below illustrates the four phases of such tourism...

The growth deadlock of emerging tourism destinations.

As several countries in MENA strive to strengthen their positions as global tourism destinations and travel hubs, data analytics and intelligence have become crucial to...

A perspective on Data & AI for shopping malls

This article explores how malls can meet consumer demands by implementing holistic data and AI strategies to remain competitive...

A Practical Approach to Business Impact from Data & AI | Ten Proven Tactics from the Battlefield.

In this article, Oussama Ahmad and Karim Hayek present ten Proven Tactics from the Battlefield.

Accelerating Data Literacy Using Machine Learning Data Catalogs

Before exploring machine learning (ML) data catalogs, let's define what a basic data catalog is: a central repository that stores metadata.

ARTEFACT × DECATHLON | Data Intelligence Deepens Retail Brands’ Digitalisation Journey

Decathlon has been in the Chinese market for 20 years and has a strong digital foundation with a large amount of industry data.

How Generative AI will transform and accelerate the economy and business

At the Artefact Generative AI Conference, held on April 20 2023, key players in the field of generative AI shared their knowledge and exchanged ideas...

Gaining buy-in for data & analytics initiatives in financial services

In this article, Akhilesh Kale, Corentin Boinnot and John Ly, at Artefact USA, explore data & analytics initiatives in financial services.

Becoming data-driven (and reaping immediate benefits) has never been easier

Data technologies are now at the head of the aisle in the great supermarket of retail opportunities. Serve yourself: take advantage of these unbeatable offers...

Oportunidades de monetización de datos para retailers: Retail Media dentro del ecosistema de datos de CPG/Retailer.

En los últimos seis años, el Retail Media ha ido en aumento en las plataformas digitales, sobre todo en Amazon. La crisis de Covid-19 aceleró esta tendencia para los "retailers" tradicionales.

Retail Media: An indispensable asset for brands

While Retail Media represented only 9% of digital media investments for brands in 2019, it will soar to 43% of these investments in 2023...

AI & Growth/Profit hacking at Friends of Search 2023

What is the impact of AI on the PPC community and how are companies/marketers adapting to this ever-changing field? See our takeaways from FOS23.

Friends of Search 2023: What's next in SEO?

In this article our SEO consultants will take you along through new trends and insights in the SEO landscape that were presented during this year’s...

The Power of AI Language Models in Search Engine Marketing & Optimisation

Search engines have been a staple in the digital landscape for over two decades and with the integration of AI language modelling, their role in...

How we deployed a simple wildlife monitoring system on Google Cloud

We collaborated with Smart Parks, a Dutch company that provides advanced sensor solutions to conserve endangered wildlife...

Deploying Stable Diffusion on Vertex AI

This article provides a guide for deploying Stable Diffusion model, a popular image generation model, on Google Cloud using Vertex AI.

Will ChatGPT replace Google?

At the beginning of December 2022, the general public discovered ChatGPT, but can it replace Google as a search engine?

Data Mesh: How decentralization democratizes data use across the enterprise

How can data mesh meet the challenges of centralized data architecture and contribute to better data usage by operational staff?