Global Blog

The Long View: Treating Data Investments Like Real Estate Assets

Real estate in the Gulf is moving faster and at a larger scale than at any point in the last decade. In Dubai, more than...

Grounding AI Agents: Why Clean Data Is Non-Negotiable

In this article, we explore why marketers – despite having more data than ever – struggle to turn it into actionable insights, and how AI...

MotherDuck Explained: How the Next-Gen AI & Analytics Solution Fits Into Your Data Stack

MotherDuck extends DuckDB's analytical performance to the cloud with collaborative features, delivering 4x faster performance than BigQuery and cost savings over traditional data warehouses through...

Rethinking Travel Retail: How leaders are scaling Travel Retail with pragmatic data-driven solutions

The travel retail sector is at a fascinating crossroads. Passenger numbers across air and rail have rebounded to pre-COVID levels and are set to grow...

How AI is changing search and what it means for customers, marketers and brands

AI is transforming search, shifting it from ranking and retrieval towards reasoning and synthesis. This whitepaper charts this evolution, explains the mechanics of large language...

A C-Suite Guide to Marketing Measurement in 2025

In 2025, marketing measurement has become a top priority for the C-suite. While generative AI is transforming campaign execution, measurement is what proves value and...

The Execution Problem: Why Even Flawless Pricing Strategies Fail Between the C-Suite and the Shelf

Margin leakage often hides in complex pricing, promotions, and multi-channel strategies, where list prices rarely match the final pocket price. Promotions can cannibalize sales, and...

Unlocking Commercial Efficiency: The Transformative Power of AI Agents

AI Agents are revolutionizing commercial operations by automating tasks, enhancing customer relationships, and providing actionable insights. From boosting salesforce efficiency to optimizing pricing strategies, these...

Artefact publishes its research on AI applied to the identification of atypical customer profiles, developed and tested with a leading French Bank

Artefact, in partnership with Societe Generale and Sorbonne University, presents a new AI approach to identify atypical customer profiles. Tested on real banking data, this...

Human consultancy is at the core of successful agentic AI implementation

AI is reshaping consulting, but not in the way most companies imagine. In a practical exploration of professional services, we reveal how treating AI agents...

What Is the Impact of AI Overviews on SEA and SEO?

Google’s new AI Overviews are changing how users find information online. In a practical case from the Dutch sustainability sector, we explore how this shift...

CDP Beyond POC Stage: Why Use Cases Alone Keep You Trapped

Customer Data Platforms (CDPs) promise a truly unified view of your customers, opening doors to hyper-personalization and driving significant ROI. Yet, if you're like many...