Data & AI for Consumer Packaged Goods (CPG)

Transforming and creating value for Consumer Product Goods through the power of data & AI.

Personalized Consumer Experiences

Personalized Consumer
Experiences

  • AI and data analytics enable brands to offer highly personalized experiences. By analyzing consumer data, companies can tailor marketing efforts and product recommendations to individual preferences.

  • AI-driven marketing tools allow brands to target consumers more effectively, to help brands reach specific demographics with tailored content.​

Supply Chain Optimization

Supply Chain
Optimization

  • AI helps CPG companies optimize their supply chains by predicting demand, managing inventory, and enhancing logistics. This results in reduced costs and improved efficiency, ensuring that products are available when and where consumers need them​.

Sustainability and ESG Reporting

Sustainability and
ESG Reporting

  • AI technologies are used to collect and analyze data for ESG reporting. This helps companies monitor and improve their sustainability practices, ensuring compliance with regulations and meeting consumer expectations for ethical behavior​​.

Client case RECKITT

Optimizing media spend and increasing sales at Reckitt with the Artefact Audience Engine.

Client Cases in Consumer Packaged Goods (CPG)

SAVENCIA GOURMET Deployment of a Data Governance strategy as an...

CARREFOUR GROUP How to reduce food waste in the Bakery-Pastry...

UNILEVER How does Artefact support UNILEVER on Retail Media use...

CARREFOUR GROUP How Data & AI can accelerate sustainable business...

HEINEKEN Brazil Using the Data Factory methodology as a Revenue...

RECKITT Optimising media spend and increasing sales at Reckitt with...

FISHER-PRICE How Fisher-Price improved its ROI through interactive rich media

GLOBAL FMCG COMPANY Increasing visibility on Amazon through content optimisation

Report Data & AI Marketing

Unlocking the potential of data and AI for boosting marketing performance. Many client cases and articles from our Artefact experts to inspire your enterprise’ transformation.

Data & AI Marketing Report

Replays of the Adopt AI Summit by Artefact

Replay Adopt AI Summit with L’Oréal and Sodexo

Replay Adopt AI Summit with Savencia Gourmet

Our expert contents about Consumer Packaged Goods (CPG)

We are data, AI and digital experts sharing our insights and latest market updates.

  • SODEXO, L’OREAL and NAAIA at the Adopt AI Summit by Artefact – The importance of trustworthy AI

    SODEXO, L’OREAL and NAAIA at the Adopt AI Summit by Artefact – The importance of trustworthy AI

  • SAVENCIA GOURMET and ELECTROLUX PROFESSIONAL at the Adopt AI Summit by Artefact – Why does the acculturation of people matter for successful AI adoption

    SAVENCIA GOURMET and ELECTROLUX PROFESSIONAL at the Adopt AI Summit by Artefact – Why does the acculturation of people matter for successful AI adoption

  • Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

    Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

  • The power of first-party data: Driving the future of data-driven marketing

    The power of first-party data: Driving the future of data-driven marketing

  • Data monetization opportunities for retailers: Retail Media within the CPG/Retailer data ecosystem

    Data monetization opportunities for retailers: Retail Media within the CPG/Retailer data ecosystem

  • Retail Media: An indispensable asset for brands

    Retail Media: An indispensable asset for brands

  • Boost subscriber acquisition and retention with a consumer-first mindset

    Boost subscriber acquisition and retention with a consumer-first mindset

  • CDPs and the Business of Data in Sports and Entertainment

    CDPs and the Business of Data in Sports and Entertainment

Our Artefact Leaders in CPG

Florian THIÉBAUT

Florian THIÉBAUT

Managing Partner – Global Lead Brands

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André FONSECA

André FONSECA

Managing Partner

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Florent BERNARD

Florent BERNARD

Partner

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Pascal COGGIA

Pascal COGGIA

Managing Partner

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Alexis POUJADE

Alexis POUJADE

Partner

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Benjamin SOLINS

Benjamin SOLINS

Partner

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Xavier MUSSARD

Xavier MUSSARD

Partner

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Akhilesh KALE

Aurelie SASSON

Director

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Alexy AVRIL

Alexy AVRIL

Director

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Robbert BREGMAN

Robbert BREGMAN

Director

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Vincent CAILLIOT

Vincent CAILLIOT

Director

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Michele CARUSO

Michele CARUSO

Director

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Akhilesh KALE

Jeremie DEAK

Director

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Akhilesh KALE

Cedric LY

Director

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Akhilesh KALE

Harry MORPHAKIS

Director

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