Clients

Learn how our clients are gaining value from data and AI.

  • <span class="highlight">TF1</span> Data collaboration at the heart of the group’s media strategy – A concrete case: Graph ID

    TF1 Data collaboration at the heart of the group’s media strategy – A concrete case: Graph ID

    Launched in January 2024, the TF1+ platform marks a strategic turning point for the TF1 Group, shifting from a replay-based TV logic to a true streaming platform. At the heart of this transformation: more unified and collaborative data structuring through the Graph ID project, deployed with Artefact.

  • <span class="highlight">RIYADH AIR</span> Intelligence Blueprint: Embedding AI, data, and trust from day one

    RIYADH AIR Intelligence Blueprint: Embedding AI, data, and trust from day one

    Riyadh Air is Saudi Arabia’s new national carrier, set to launch operations in 2025 with a bold ambition: to become one of the world’s most digitally advanced airlines. Backed by the Kingdom’s broader Vision 2030 agenda, the airline is positioned to do more than move people from one destination to another—it seeks to reimagine travel as a fully connected, guest-centric experience.

  • <span class="highlight">ACCOR</span> Optimizing Marketing Investments with MMM

    ACCOR Optimizing Marketing Investments with MMM

    Accor is a world-leading hospitality group offering unique and meaningful experiences across more than 5,600 hotels and 45+ brands in over 110 countries. With an unparalleled brand portfolio ranging from luxury to economy, Accor has been delivering hospitality expertise for over 50 years.​ To refine its marketing strategy and boost topline growth, Accor partnered with Artefact to implement a Marketing Measurement framework relying on Incrementality tests and Marketing Mix Modeling (MMM) enabled by Google models.

  • <span class="highlight">ARDIAN</span> Identifying AI use cases and adoption strategies to drive business value and efficiency

    ARDIAN Identifying AI use cases and adoption strategies to drive business value and efficiency

    Ardian is a world-leading private investment house, managing or advising $177bn of assets on behalf of more than 1,680 clients globally. Specializing in Private Equity, Real Assets and Credit, Ardian offers clients of all types, from individual investors to private banks and wealth managers, a wide range of investment opportunities to meet their specific needs.

  • <span class="highlight">DOLCE<b>&</b>GABBANA</span> Capturing emerging beauty trends with data & AI

    DOLCE&GABBANA Capturing emerging beauty trends with data & AI

    For Dolce&Gabbana Beauty, intellectual property is sacred. When their legal department was first approached about AI, there was some skepticism. But after working with Artefact's data and artificial intelligence experts, D&G was able to turn what they initially viewed as untrustworthy into a significant competitive advantage over other players in the luxury goods industry.

  • <span class="highlight">OVHCLOUD</span> How Artefact successfully supported OVHcloud’s first multichannel branding campaign

    OVHCLOUD How Artefact successfully supported OVHcloud’s first multichannel branding campaign

    Artefact’s digital marketing team leveraged its cross-channel media expertise and data-driven approach to help OVHcloud, a global player and European leader in cloud computing, stand out in a highly competitive and dynamic market. Together with OVHcloud’s marketing team, Artefact designed and launched the brand’s first multichannel branding campaign in the UK: “The world needs different.”

  • <span class="highlight">LEGRAND</span> Deployment of Gaia and Elia, new GenAI products that optimize product information for employees and customers.

    LEGRAND Deployment of Gaia and Elia, new GenAI products that optimize product information for employees and customers.

    Legrand is a global specialist in electrical and digital building infrastructures. Their purpose is to improve lives by transforming the spaces where people live, work and meet by delivering electrical and digital infrastructures and connected solutions that are simple, innovative and sustainable. The Group’s 38,000 employees are spread across 90 countries; its products are distributed in over 200 countries.

  • <span class="highlight"> BNP PARIBAS</span> An AI Efficiency program to accelerate the transformation program of the BCEF entity

    BNP PARIBAS An AI Efficiency program to accelerate the transformation program of the BCEF entity

    When BNP Paribas was ready to launch its AI acceleration program, they turned to Artefact’s teams of experts to help them build an AI Factory. “The AI Factory is a response to our desire to move beyond the concept and PoC phases and to be able to generate value rapidly, securely and reliably by integrating with our information system,” says Anne-Sophie Bourdet, Data & AI Leader - AI Factory Director at BNP Paribas.

  • <span class="highlight"> VALEO</span> How a three-day hackathon sparked new GenAI use cases for Valeo, an automotive industry leader

    VALEO How a three-day hackathon sparked new GenAI use cases for Valeo, an automotive industry leader

    Valeo is an automotive supplier and partner to automakers and new mobility players worldwide. Valeo seeks to make mobility cleaner, safer, and smarter. Artefact Open Innovation, with the support of Google Cloud, launched the first Generative AI hackathon dedicated to Valeo to generate potentially viable new automotive applications, capitalize on participating teams' innovations, and create a "One Valeo" spirit.

  • <span class="highlight">SAVENCIA GOURMET </span> Deployment of a Data Governance strategy as an AI transformation accelerator

    SAVENCIA GOURMET Deployment of a Data Governance strategy as an AI transformation accelerator

    Artefact’s data strategy and governance experts worked with Savencia Gourmet to help them design and deploy a data governance strategy to serve as an artificial intelligence transformation accelerator for the company. Savencia Gourmet-FSP relied on Artefact for its outside perspective and AI methodology.

  • <span class="highlight">ARTE TV</span> Supporting Arte in accelerating their GenAI journey with a Masterclass and a Prompt Challenge

    ARTE TV Supporting Arte in accelerating their GenAI journey with a Masterclass and a Prompt Challenge

    When ARTE TV wanted to accelerate their digital transformation, they called on Artefact’s expertise to help deploy their generative AI strategy. The company's Executive Committee, followed by its 500 employees, attended an interactive Masterclass on generative AI, then experimented with the Prompt Challenge format, during which they learned how to manipulate generative AI tools on use cases specific to their business functions. Each was followed by an intensive ideation period.

  • <span class="highlight">CARREFOUR GROUP</span> How to reduce food waste in the Bakery-Pastry department?

    CARREFOUR GROUP How to reduce food waste in the Bakery-Pastry department?

    Carrefour Group uses AI and data to improve customer satisfaction by fighting food waste in the bakery-pastry department of its supermarkets.

  • <span class="highlight"> ORANGE France</span> AI solution of visual recognition at the service of Orange France technical intervention quality

    ORANGE France AI solution of visual recognition at the service of Orange France technical intervention quality

    Orange, a leading telecommunications company in France and Europe, undertook an Artificial Intelligence-based transformation in 2020.

  • <span class="highlight">UNILEVER</span> How does Artefact support UNILEVER on Retail Media use cases to increase its sales?

    UNILEVER How does Artefact support UNILEVER on Retail Media use cases to increase its sales?

    Unilever x Artefact Plenary Conference - HubDay Future of Retail | Retail Media use cases to increase sales.

  • <span class="highlight">CARREFOUR GROUP</span> How Data & AI can accelerate sustainable business transformation

    CARREFOUR GROUP How Data & AI can accelerate sustainable business transformation

    Carrefour Group's aim is to become the world leader in food system transformation for all by committing to four major objectives, including achieving carbon neutrality by 2030 for its e-commerce activities.

  • <span class="highlight">HEINEKEN Brazil </span>Using the Data Factory methodology as a Revenue Generation Center

    HEINEKEN Brazil Using the Data Factory methodology as a Revenue Generation Center

    HEINEKEN and Artefact had an ambitious challenge: add business value through the use of data and advanced analytics.

  • <span class="highlight">UBISOFT</span> How Artefact helped Ubisoft to build a powerful media campaign using data for its key video game launch of the year

    UBISOFT How Artefact helped Ubisoft to build a powerful media campaign using data for its key video game launch of the year

    The video games industry has many big actors and titles that need to capture gamers attention not just during launch. Ubisoft was set to launch the new title of Far Cry 6.

  • <span class="highlight">L’OREAL Trend Detection</span> Innovating tomorrow’s products today thanks to AI trend detection by Artefact

    L’OREAL Trend Detection Innovating tomorrow’s products today thanks to AI trend detection by Artefact

    Charles Besson (L’Oréal) and Fabrice Henry (Artefact) | how L’Oréal Trend Detection is predicting what cosmetics products consumers are going to want tomorrow.

  • <span class="highlight"> WEBHELP ENTERPRISE </span> How Webhelp Enterprise optimized and automated quality lead generation in the B2B sector

    WEBHELP ENTERPRISE How Webhelp Enterprise optimized and automated quality lead generation in the B2B sector

    WEBHELP ENTERPRISE client case | How Webhelp Enterprise optimized and automated quality lead generation in the B2B sector?

  • <span class="highlight"> CONFORAMA </span> AI-enabled personalization boosts Conforama CRM campaign revenues

    CONFORAMA AI-enabled personalization boosts Conforama CRM campaign revenues

    Conforama successfully transitions to a more streamlined and efficient cross-channel strategy by integrating an AI solution for ..

  • <span class="highlight">DEEZER</span> uses Lifetime Value as a media campaign management KPI with GA4

    DEEZER uses Lifetime Value as a media campaign management KPI with GA4

    Deezer integrates the notion of Lifetime Value into its acquisition campaign management with Google Analytics 4 (GA4)

  • <span class="highlight">RECKITT</span> Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine

    RECKITT Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine

    Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine. Speakers: Stanley Wang, Manuela Mesa, Derek Li.

  • <span class="highlight">ARDIAN</span> A three-day hackathon to enhance a leading investment firm’s value proposition

    ARDIAN A three-day hackathon to enhance a leading investment firm’s value proposition

    Aware that the integration of artificial intelligence is an essential lever for optimizing process efficiency and fostering technological development, Ardian collaborated with Artefact Open Innovation and Microsoft to organize its third AI hackathon, Ardian Startup Studio III.

  • <span class="highlight">ba&sh</span> Navigating eCommerce Transformation

    ba&sh Navigating eCommerce Transformation

    ba&sh, a French women’s clothing brand, experienced a pivotal moment following an unprecedented surge in growth during the COVID-19 pandemic. This growth raised 4 key questions...

  • <span class="highlight">CODEPHENIX</span> Generative AI to help prisoners re-enter the workforce

    CODEPHENIX Generative AI to help prisoners re-enter the workforce

    Brieuc Le Bars, director of the CodePhenix Association, and Vincent Luciani presented their innovative solution.

  • <span class="highlight">OTTO </span>‘s tailored crawler to optimize SEO scores

    OTTO ‘s tailored crawler to optimize SEO scores

    OTTO is one of the largest online department stores in The Netherlands. With a wide range of more than 160.000 products, including women’s, men’s,

  • <span class="highlight">SANOFI CHC</span> Precision Marketing – Industrialising the deployment of data-driven campaigns

    SANOFI CHC Precision Marketing – Industrialising the deployment of data-driven campaigns

    Challenge: scaling advanced Precision Marketing across 30+ markets Sanofi is one of the world leaders in the pharmaceutical industry. In the past 3

  • <span class="highlight">PIERRE & VACANCES CENTER PARCS</span> How data governance and data quality can boost digital marketing and activation performance

    PIERRE & VACANCES CENTER PARCS How data governance and data quality can boost digital marketing and activation performance

    Fanjean SHI, Director of Analytics, Data and Acquisition and Julien Soulard discuss the situation at PIERRE & VACANCES CENTER PARCS.

  • <span class="highlight">MATTEL</span> How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ?

    MATTEL How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ?

    Helping brands boost their online sales, relevanC Advertising and Artefact are providing brands, such as Mattel, with a framework for online retail success.

  • <span class="highlight">FISHER-PRICE</span> How Fisher-Price improved its ROI through interactive rich media

    FISHER-PRICE How Fisher-Price improved its ROI through interactive rich media

    We worked with services provider adn.ai, pioneer of conversational intelligence, to create a rich media display experience for Fisher-Price.

  • <span class="highlight">DEEZER</span> boosts paid subscriptions on Google Ads by 28% at a lower CPA with Google Analytics for Firebase

    DEEZER boosts paid subscriptions on Google Ads by 28% at a lower CPA with Google Analytics for Firebase

    Deezer, a worldwide music and entertainment streaming platform, boosts paid subscriptions on Google Ads with Google Analytics for Firebase.

  • <span class="highlight"> PETIT BATEAU x META </span>An in-store clothing collection program to meet the circular economy challenge

    PETIT BATEAU x META An in-store clothing collection program to meet the circular economy challenge

    Client Case | Petit Bateau x META | An in-store clothing collection program to meet the circular economy challenge

  • <span class="highlight">GRDF</span> How Artefact creatively used Facebook’s ad platform to dramatically improve GRDF’s ROI

    GRDF How Artefact creatively used Facebook’s ad platform to dramatically improve GRDF’s ROI

    Better qualified leads and increased reach for GRDF after using elusive Broad Audience with Dynamic Ads for Products

  • <span class="highlight">WEBHELP ENTERPRISE </span> How Webhelp Enterprise optimised Lead Generation in the B2B sector

    WEBHELP ENTERPRISE How Webhelp Enterprise optimised Lead Generation in the B2B sector

    How Webhelp Enterprise optimized its BtoB Lead Generation strategy, relying on "full prototyping" and Robotic Process Automation

  • <span class="highlight">BLENDLE </span> benefits from new Audio Ads campaign to present its product innovation

    BLENDLE benefits from new Audio Ads campaign to present its product innovation

    Blendle is a platform that makes it easy to browse through a variety of top newspapers and magazines. What's the challenge for Artefact?

  • <span class="highlight">ORANGE BANK</span> enhances its data marketing with rapid deployment of a full funnel, cross-device activation strategy

    ORANGE BANK enhances its data marketing with rapid deployment of a full funnel, cross-device activation strategy

    Launched in November 2017, Orange Bank offers banking services designed natively around mobile uses so customers can autonomously perform all operations from their app.

  • <span class="highlight"> DEEZER </span> Strengthen Deezer’s SEO ranking by improving Core Web Vitals

    DEEZER Strengthen Deezer’s SEO ranking by improving Core Web Vitals

    With 56 million annual mobile visits and competitive SEO environment, Deezer had to meet the requirements of search engines & Internet users.

  • <span class="highlight">LEDWERELD</span> From €0 to >€2.500.000 revenue in less than two years

    LEDWERELD From €0 to >€2.500.000 revenue in less than two years

    Learn how to enter the German market while being profitable with the bucket structure that LEDwereld implemented in their campaigns!

  • <span class="highlight"> RED BY SFR </span> The value of proprietary data at Red by SFR

    RED BY SFR The value of proprietary data at Red by SFR

    RED by SFR accelerates proprietary data strategy, allowing a better understanding of client journeys and greater agility in decision making.

  • <span class="highlight">PIERRE & VACANCES CENTER PARCS</span> Using Precision Marketing as an ROI multiplier

    PIERRE & VACANCES CENTER PARCS Using Precision Marketing as an ROI multiplier

    Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN,

  • <span class="highlight"> DEEZER x TIKTOK</span> Shining the spotlight on Deezer’s famous ‘Hits de l’été’ playlist with a branding campaign to engage all music lovers.

    DEEZER x TIKTOK Shining the spotlight on Deezer’s famous ‘Hits de l’été’ playlist with a branding campaign to engage all music lovers.

    With a branding campaign to engage all music lovers.Tape la pose en mode kiffance avec Deezer x Tiktok x Artefact !

  • <span class="highlight">CARREFOUR Google Data Lab</span> Using AI to drive value in store based on the AI Factory’s operating model of Artefact

    CARREFOUR Google Data Lab Using AI to drive value in store based on the AI Factory’s operating model of Artefact

    How brands can drive value through artificial intelligence? Carrefour Google Data Lab | Using AI to drive value in store based on the AI Factory's operating model of Artefact

  • <span class="highlight">PIERRE FABRE GROUP</span> Accelerating online growth with a global e-Retail upskilling programme

    PIERRE FABRE GROUP Accelerating online growth with a global e-Retail upskilling programme

    Thomas Faure (Artefact) and Nicolas Mouton (Pierre Fabre Group) discuss the strategic challenges of online sales today.

  • <span class="highlight">PIERRE & VACANCES CENTER PARCS</span> Using Google CRMint platform to target ultra-specific audience segments and predict their propensity to buy

    PIERRE & VACANCES CENTER PARCS Using Google CRMint platform to target ultra-specific audience segments and predict their propensity to buy

    How Google’s CRMint could help Pierre & Vacances Center Parcs in boosting audience scoring, purchase prediction, and ROI.

  • <span class="highlight">ENGIE</span> Creating an AI factory to accelerate digital services

    ENGIE Creating an AI factory to accelerate digital services

    Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN,

  • <span class="highlight"> The Carnot CALYM Institute</span> Fighting against lymphoma with Artificial Intelligence

    The Carnot CALYM Institute Fighting against lymphoma with Artificial Intelligence

    Artefact, Microsoft and the Carnot CALYM Institute combined their expertise to build a Lymphoma Data Hub enabling researchers to leverage AI.

  • <span class="highlight"> DEEZER</span> leverages Performance Max automated solution to drive +28% subscriptions

    DEEZER leverages Performance Max automated solution to drive +28% subscriptions

    With their agency Artefact, Deezer leverages Performance Max by following a 3-step process with a priority on top Web path markets:

  • <span class="highlight">PETIT BATEAU</span> Acquiring qualified traffic in children’s fashion

    PETIT BATEAU Acquiring qualified traffic in children’s fashion

    Acquiring qualified traffic in children’s fashion: How Teads and Artefact are boosting the sales of Petit Bateau ?

  • <span class="highlight">MAIF</span> Using Topic Modelling to reduce contact centre bottlenecks.

    MAIF Using Topic Modelling to reduce contact centre bottlenecks.

    Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN,

  • <span class="highlight">DEUTSCHE TELEKOM </span> Growing the affiliate program and maximizing new customer sales

    DEUTSCHE TELEKOM Growing the affiliate program and maximizing new customer sales

    Our focus is on online advertising of mobile telecommunications, broadband and television tariffs for private and business customers.

  • <span class="highlight">LUFTHANSA GROUP</span> Establish a successful and cost-efficient international Affiliate program

    LUFTHANSA GROUP Establish a successful and cost-efficient international Affiliate program

    The Lufthansa group has recently decided to further trust Artefact and handed over the responsibility of Austrian Airlines and Eurowings affiliate programs to them as well.

  • <span class="highlight">NORTH SAILS</span> Growing client base and long term sales by steering campaign performance using real-time CRM data

    NORTH SAILS Growing client base and long term sales by steering campaign performance using real-time CRM data

    North Sails: Growing client base and long term sales by steering campaign performance using real-time CRM data

  • <span class="highlight">TUI France</span> Building a data-driven media strategy on Google Marketing Platform and Google Cloud

    TUI France Building a data-driven media strategy on Google Marketing Platform and Google Cloud

    Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN, e-Retail

  • <span class="highlight">SANOFI CHC</span> Driving Digital Transformation With Precision Marketing‌‌

    SANOFI CHC Driving Digital Transformation With Precision Marketing‌‌

    Learn how Artefact France lead Sanofi into their digital transformation with precision marketing.

  • <span class="highlight">PIERRE FABRE COSMÉTIQUES</span> Using Precision Marketing to change the customer relationship paradigm<span class="highlight">.</span>

    PIERRE FABRE COSMÉTIQUES Using Precision Marketing to change the customer relationship paradigm.

    Learn how Artefact France used Precision Marketing to boost Pierre Fabre cosmetiques offline sales by +10% and media efficiency by +70%.

  • <span class="highlight">LACOSTE</span> Using data appropriation to drive digital transformation‌‌

    LACOSTE Using data appropriation to drive digital transformation‌‌

    Learn how Artefact France used data appropriation‌ to drive‌ digital transformation for global fashion retailer Lacoste.

  • <span class="highlight">Carrefour Media</span> with Artefact are helping brands to improve media targeting thanks to Carrefour’s data

    Carrefour Media with Artefact are helping brands to improve media targeting thanks to Carrefour’s data

    Carrefour Media and Artefact are teaming up to provide advertisers with the best measuring, activation and analysis tools and services.

  • <span class="highlight">VILEDA</span> Cleaning up on Amazon.

    VILEDA Cleaning up on Amazon.

    Challenge In the last 60 years, Vileda has become a leader in household cleaning products, with a presence in more than 50 countries around

  • <span class="highlight">MONOPRIX</span> Coding a brand’s voice pioneering Google Home

    MONOPRIX Coding a brand’s voice pioneering Google Home

    Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN,

  • <span class="highlight">PVCP:</span> Using data quality as a prerequisite for a successful data strategy.

    PVCP: Using data quality as a prerequisite for a successful data strategy.

    How our teams supported the PVCP Group in the creation of a centralized data governance strategy to prevent future data quality problems.

  • <span class="highlight">NS Netherlands National Railway </span>Saving 75% in media costs due to SEO

    NS Netherlands National Railway Saving 75% in media costs due to SEO

    Nederlandse Spoorwegen (NS) is the main railway company in the Netherlands, carrying more than 1 million passengers a day.

  • <span class="highlight">NEXITY</span> Ban the Banner – Tapping into the competitive nature of property customers

    NEXITY Ban the Banner – Tapping into the competitive nature of property customers

    Nexity: Deals so good you’d better keep them to yourself, by hiding the banner campaign from users or tearing down posters in the subway.

  • <span class="highlight">GRANDVISION</span> A local approach to a global case

    GRANDVISION A local approach to a global case

    Grandvision's background Grandvision is a global leader in optical retail and operates in more than 40 different countries. Globally, Grandvision has more than 7,000

  • <span class="highlight">METRO</span> Driving sales and new member recruitment during seasonal festivals

    METRO Driving sales and new member recruitment during seasonal festivals

    METRO is a leading international retail group. To date, the group has 97 stores in 60 cities of China, serving over 16M members.

  • <span class="highlight">HOMESERVE</span> Using speech analytics to improve customer satisfaction

    HOMESERVE Using speech analytics to improve customer satisfaction

    CLIENT CASE How can speech analytics improve customer experience and boost business performance? In this video, Mickael Loreau, Innovation and Products Director at

  • <span class="highlight">MAIF</span> Segmentation Marketing -Artificial Intelligence to Enhance Insurance Customer Understanding

    MAIF Segmentation Marketing -Artificial Intelligence to Enhance Insurance Customer Understanding

    Click here to download the MAIF brochure MAIF is a leading French mutual insurance company, active for more than 80

  • <span class="highlight">SEPHORA</span> Taking customer engagement to the next level with CRM 2.0

    SEPHORA Taking customer engagement to the next level with CRM 2.0

    How CRM 2.0 can help the pioneering beauty brand keep pace with a growing consumer desire for more personalised products, content and experiences.

  • <span class="highlight">TRUST</span> Accelerate marketplace strategy to grow market share

    TRUST Accelerate marketplace strategy to grow market share

    Background & context Trust is a European-leading value-for-money brand in digital lifestyle accessories selling through local sales points by means of retail and online.

  • <span class="highlight">GLOBAL FMCG COMPANY</span> Increasing visibility on Amazon through content optimisation

    GLOBAL FMCG COMPANY Increasing visibility on Amazon through content optimisation

    Background & Objective This global FMCG company (client) was established 265 years ago in The Netherlands and has grown to an international leading company

  • <span class="highlight">CHANNABLE</span> Increasing CTR and decreasing CPA with Precision Marketing

    CHANNABLE Increasing CTR and decreasing CPA with Precision Marketing

    Artefact has been using the marketing automation tool Channable to create high-quality PPC and Display campaigns.

  • <span class="highlight">TUI France</span> Improving incrementality to boost social bookings by 20%

    TUI France Improving incrementality to boost social bookings by 20%

    Challenge As one of the biggest travel company worldwide, TUI has important digital activity on all digital channels to attract and convert travel seekers.

  • <span class="highlight">Petit Bateau</span> Increasing profitability while controlling volumes

    Petit Bateau Increasing profitability while controlling volumes

    Challenge | SEA strategy Petit Bateau is a French brand of children's clothing and underwear. In a very competitive and multi-channel context, Petit

  • <span class="highlight">DFS</span> Closing the physical to digital data loop

    DFS Closing the physical to digital data loop

    Challenge DFS is a Hong Kong-based travel retailer of luxury products. Established in 1960, its network consists of duty-free stores located in 11 major

  • <span class="highlight">TUI</span> Precision Marketing – Data Technology at the service of media performance

    TUI Precision Marketing – Data Technology at the service of media performance

    Read the complete article about the TUI: Here Client challenges Be the first travel agency in Europe to use AI to promote Growth, TUI’s

  • <span class="highlight">CLUB MED</span> Integrated Media for Club Med Hong Kong

    CLUB MED Integrated Media for Club Med Hong Kong

    Challenge for Club Med and Artefact Club Med is established worldwide, but suffers from relatively low brand awareness in Hong Kong. Their “all-inclusive” USP

  • <span class="highlight">SEB</span> Advanced Retail Media strategies for Groupe Seb, at the core of the decision path

    SEB Advanced Retail Media strategies for Groupe Seb, at the core of the decision path

    Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN,

  • <span class="highlight">Accor Hotels</span> Content Marketing for Hotelroom 2030

    Accor Hotels Content Marketing for Hotelroom 2030

    About the client Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in almost 4,900 hotels, resorts, and residences across 110

  • <span class="highlight">GREENPEACE</span> Designing an algorithm to raise consciousness

    GREENPEACE Designing an algorithm to raise consciousness

    As COP23 started, Greenpeace wanted to stimulate public awareness about the urging truth of climate change.

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TF1 Data collaboration at the heart of the group’s media strategy – A concrete case: Graph ID

Launched in January 2024, the TF1+ platform marks a strategic turning point for the TF1 Group, shifting from a replay-based TV logic to a true...

READ MORE
28 May 2025

ARDIAN Identifying AI use cases and adoption strategies to drive business value and efficiency

Ardian is a world-leading private investment house, managing or advising $177bn of assets on behalf of more than 1,680 clients globally. Specializing in Private Equity,...

READ MORE
24 April 2025

DOLCE&GABBANA Capturing emerging beauty trends with data & AI

For Dolce&Gabbana Beauty, intellectual property is sacred. When their legal department was first approached about AI, there was some skepticism. But after working with Artefact's...

READ MORE
05 February 2025

OVHCLOUD How Artefact successfully supported OVHcloud’s first multichannel branding campaign

Artefact’s digital marketing team leveraged its cross-channel media expertise and data-driven approach to help OVHcloud, a global player and European leader in cloud computing, stand...

READ MORE
06 January 2025

LEGRAND Deployment of Gaia and Elia, new GenAI products that optimize product information for employees and customers.

Legrand is a global specialist in electrical and digital building infrastructures. Their purpose is to improve lives by transforming the spaces where people live, work...

READ MORE
19 September 2024

BNP PARIBAS An AI Efficiency program to accelerate the transformation program of the BCEF entity

When BNP Paribas was ready to launch its AI acceleration program, they turned to Artefact’s teams of experts to help them build an AI Factory....

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19 July 2024

VALEO How a three-day hackathon sparked new GenAI use cases for Valeo, an automotive industry leader

Valeo is an automotive supplier and partner to automakers and new mobility players worldwide. Valeo seeks to make mobility cleaner, safer, and smarter. Artefact Open...

READ MORE
14 May 2024

SAVENCIA GOURMET Deployment of a Data Governance strategy as an AI transformation accelerator

Artefact’s data strategy and governance experts worked with Savencia Gourmet to help them design and deploy a data governance strategy to serve as an artificial...

READ MORE
27 March 2024

ARTE TV Supporting Arte in accelerating their GenAI journey with a Masterclass and a Prompt Challenge

When ARTE TV wanted to accelerate their digital transformation, they called on Artefact’s expertise to help deploy their generative AI strategy. The company's Executive Committee,...

READ MORE
25 March 2024

CARREFOUR GROUP How to reduce food waste in the Bakery-Pastry department?

Carrefour Group uses AI and data to improve customer satisfaction by fighting food waste in the bakery-pastry department of its supermarkets.

READ MORE
15 March 2024

ORANGE France AI solution of visual recognition at the service of Orange France technical intervention quality

Orange, a leading telecommunications company in France and Europe, undertook an Artificial Intelligence-based transformation in 2020.

READ MORE
14 March 2024

UNILEVER How does Artefact support UNILEVER on Retail Media use cases to increase its sales?

Unilever x Artefact Plenary Conference - HubDay Future of Retail | Retail Media use cases to increase sales.

READ MORE
27 February 2024