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Travel & Tourism
TUI France: Building a data-driven media strategy on Google Marketing Platform and Google Cloud
Pharma
SANOFI: Driving Digital Transformation With Precision Marketing
Retail
GRANDVISION: A local approach to a global case
Pharma
PIERRE FABRE COSMÉTIQUES: Using Precision Marketing to change the customer relationship paradigm.
Travel & Tourism
PIERRE & VACANCES CENTER PARCS: Using data quality as a prerequisite for a successful data strategy.
Retail
METRO: Driving sales and new member recruitment during seasonal festivals
Bank & Insurance
MAIF: Using Topic Modelling to reduce contact centre bottlenecks.
Travel & Tourism
PIERRE & VACANCES CENTER PARCS: Using Precision Marketing as an ROI multiplier
Bank & Insurance
MAIF: Segmentation Marketing -Artificial Intelligence to Enhance Insurance Customer Understanding
Services
HOMESERVE: Using speech analytics to improve customer satisfaction
E-commerce
TRUST: Accelerate marketplace strategy to grow market share
FMCG
GLOBAL FMCG COMPANY: Increasing visibility on Amazon through content optimisation
Services
CHANNABLE: Increasing CTR and decreasing CPA with Precision Marketing
Retail
LACOSTE: Using data appropriation to drive digital transformation
Travel & Tourism
TUI France: Improving incrementality to boost social bookings by 20%
Services
ENGIE: Creating an AI factory to accelerate digital services
Retail
Petit Bateau: Increasing profitability while controlling volumes
Retail
DFS: Closing the physical to digital data loop
Retail
CARREFOUR: Using AI to drive value in store.
E-commerce
VILEDA: Cleaning up on Amazon.
Travel & Tourism
TUI: Precision Marketing – Data Technology at the service of media performance
Bank & Insurance
SOCIETE GENERALE: Defining a bank’s Big Data strategy
Travel & Tourism
CLUB MED: Integrated Media for Club Med Hong Kong
E-commerce
SEB: Advanced Retail Media strategies for Groupe Seb
Retail
Carrefour: Data Strategy & Use Case ideation
Travel & Tourism
Accor Hotels: Content Marketing for Hotelroom 2030
Retail
UNIBAIL-RODAMCO: Helping Unibail become the GA of Shopping centers
E-commerce
RUE DU COMMERCE: Reinventing sales following ongoing people needs
Luxury
PARFUMS CHRISTIAN DIOR: Increasing the WeChat member binding rate
Retail
MONOPRIX: Coding a brand’s voice pioneering Google Home