Data & AI for Consumer Packaged Goods (CPG)

Transforming and creating value for Consumer Product Goods through the power of data & AI.

Personalized Consumer Experiences

Personalized Consumer
Experiences

  • AI and data analytics enable brands to offer highly personalized experiences. By analyzing consumer data, companies can tailor marketing efforts and product recommendations to individual preferences.

  • AI-driven marketing tools allow brands to target consumers more effectively, to help brands reach specific demographics with tailored content.​

Supply Chain Optimization

Supply Chain
Optimization

  • AI helps CPG companies optimize their supply chains by predicting demand, managing inventory, and enhancing logistics. This results in reduced costs and improved efficiency, ensuring that products are available when and where consumers need them​.

Sustainability and ESG Reporting

Sustainability and
ESG Reporting

  • AI technologies are used to collect and analyze data for ESG reporting. This helps companies monitor and improve their sustainability practices, ensuring compliance with regulations and meeting consumer expectations for ethical behavior​​.

Client case RECKITT

Optimizing media spend and increasing sales at Reckitt with the Artefact Audience Engine.

Client Cases in Consumer Packaged Goods (CPG)

SAVENCIA GOURMET Deployment of a Data Governance strategy as an...

CARREFOUR GROUP How to reduce food waste in the Bakery-Pastry...

UNILEVER How does Artefact support UNILEVER on Retail Media use...

CARREFOUR GROUP How Data & AI can accelerate sustainable business...

HEINEKEN Brazil Using the Data Factory methodology as a Revenue...

RECKITT Optimising media spend and increasing sales at Reckitt with...

FISHER-PRICE How Fisher-Price improved its ROI through interactive rich media

GLOBAL FMCG COMPANY Increasing visibility on Amazon through content optimisation

Report Data & AI Marketing

Unlocking the potential of data and AI for boosting marketing performance. Many client cases and articles from our Artefact experts to inspire your enterprise’ transformation.

Data & AI Marketing Report

Replays of the Adopt AI Summit by Artefact

Replay Adopt AI Summit with L’Oréal and Sodexo

Replay Adopt AI Summit with Savencia Gourmet

Our expert contents about Consumer Packaged Goods (CPG)

We are data, AI and digital experts sharing our insights and latest market updates.

  • SODEXO、欧莱雅和 NAAIA 出席 Adopt AI 峰会,Artefact - 可信赖的人工智能的重要性

    SODEXO、欧莱雅和 NAAIA 出席 Adopt AI 峰会,Artefact - 可信赖的人工智能的重要性

  • SAVENCIA GOURMET and ELECTROLUX PROFESSIONAL at the Adopt AI Summit by Artefact – Why does the acculturation of people matter for successful AI adoption

    SAVENCIA GOURMET and ELECTROLUX PROFESSIONAL at the Adopt AI Summit by Artefact – Why does the acculturation of people matter for successful AI adoption

  • Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

    Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

  • The power of first-party data: Driving the future of data-driven marketing

    The power of first-party data: Driving the future of data-driven marketing

  • 零售商的数据货币化机会:CPG/零售企业数据生态系统中的零售媒体

    零售商的数据货币化机会:CPG/零售企业数据生态系统中的零售媒体

  • 零售媒体:品牌不可缺少的资产

    零售媒体:品牌不可缺少的资产

  • 以消费者至上的心态促进用户的获取和保留

    以消费者至上的心态促进用户的获取和保留

  • CDPs and the Business of Data in Sports and Entertainment

    CDPs and the Business of Data in Sports and Entertainment

Our Artefact Leaders in CPG

Florian THIÉBAUT

Florian THIÉBAUT

Managing Partner – Global Lead Brands

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André FONSECA

André FONSECA

管理合伙人

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Florent BERNARD

Florent BERNARD

Partner

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Pascal COGGIA

Pascal COGGIA

管理合伙人

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Alexis POUJADE

Alexis POUJADE

Partner

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Benjamin SOLINS

Benjamin SOLINS

Partner

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Xavier MUSSARD

Xavier MUSSARD

Partner

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Akhilesh KALE

Aurelie SASSON

Director

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Alexy AVRIL

Alexy AVRIL

Director

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Robbert BREGMAN

Robbert BREGMAN

Director

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Vincent CAILLIOT

Vincent CAILLIOT

Director

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Michele CARUSO

Michele CARUSO

Director

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Akhilesh KALE

Jeremie DEAK

Director

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Akhilesh KALE

Cedric LY

Director

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Akhilesh KALE

Harry MORPHAKIS

Director

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