Global Blog

GenAI adoption: A pragmatic roadmap for companies seeking impact

At Artefact, we have designed a proven methodology to help corporations move from exploration to sustainable impact. This article explains the journey, the challenges, and...

How to Build an Agentic Enterprise: The 4Ps of AI Transformation

How can organizations move from experimentation to true scale with generative and agentic AI? Over the past two years, many companies have launched promising pilots...

AI Lead Gen - Driving Growth in Distributed B2B Markets with Data & AI

Many industries sell into highly fragmented ecosystems composed of thousands of small, independent outlets spread across cities and regions - whether it is a global...

Automate medical coding while reducing errors, thanks to Agentic AI

In our previous articles, we challenged conventional ROI models for AI and introduced a multi-layered, context-driven framework for measuring AI’s unique value.

Enriching the DIY experience: How ADEO uses AI to connect content and knowledge

Assortment optimization is a critical process in retail that involves curating the ideal mix of products to meet consumer demand while taking into account the many logistics...

Smarter decisions, stronger ROI: Marketing Measurement in Pharmaceutical

In today’s data driven marketing landscape, Customer Data Platforms (CDPs) have become an essential component of a successful strategy. A CDP is a centralised system...

The Long View: Treating Data Investments Like Real Estate Assets

Real estate in the Gulf is moving faster and at a larger scale than at any point in the last decade. In Dubai, more than...

Grounding AI Agents: Why Clean Data Is Non-Negotiable

In this article, we explore why marketers – despite having more data than ever – struggle to turn it into actionable insights, and how AI...

MotherDuck Explained: How the Next-Gen AI & Analytics Solution Fits Into Your Data Stack

MotherDuck extends DuckDB's analytical performance to the cloud with collaborative features, delivering 4x faster performance than BigQuery and cost savings over traditional data warehouses through...

Rethinking Travel Retail: How leaders are scaling Travel Retail with pragmatic data-driven solutions

The travel retail sector is at a fascinating crossroads. Passenger numbers across air and rail have rebounded to pre-COVID levels and are set to grow...

How AI is changing search and what it means for customers, marketers and brands

AI is transforming search, shifting it from ranking and retrieval towards reasoning and synthesis. This whitepaper charts this evolution, explains the mechanics of large language...

A C-Suite Guide to Marketing Measurement in 2025

In 2025, marketing measurement has become a top priority for the C-suite. While generative AI is transforming campaign execution, measurement is what proves value and...