Reckitt x Artefact: Mastering Marketing Measurement

AI-Powered Marketing Measurement Magic in the Digital Age

Do you want to unlock the true potential of your data-driven marketing strategies?

Register for our webinar with Reckitt, a world-leading CPG firm, to understand more on marketing mix modelling and the future of data-driven marketing measurement. Experts from both Artefact and Reckitt will discuss:

  • The AI-powered cutting edge tools and techniques used to measure marketing performance

  • Metrics for the impactful tracking of key performance indicators

  • Real-life case studies on how Artefact transformed Reckitt’s marketing measurement

Don’t miss out on the invaluable opportunity to stay ahead in the rapidly evolving marketing landscape; featuring Reckitt’s Stanley Wang (Senior Product Manager of Measurement Products) and Artefact’s Director of Data Science, Aleksandra Semenenko.

How can you use AI to understand the ROI of your marketing activities?


Stanley Wang

Stanley Wang, Snr. Product Manager, Measurement


Aleksandra Semenenko

Aleksandra Semenenko, Data Science & Consulting Director

Artefact UK

Aleksandra has used genAI to develop multiple tools for her clients: marketing suite automation – build a creative using a prompt, create a persona for your campaign & chat with this persona to tailor the campaign for their specific needs – as well as consumer support automation – genai helps us to work with consumer reviews, address alarming messages, turn consumer interest into marketing campaign or a promo.