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Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell

Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell

It was a blast! First place in the category “Innovation”with our GenAI Persona Generator, talked on stage about Retail Media and how Data Partnerships help...

Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations

Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations

Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage...

Google’s Consent Mode update: What does it mean for your business?

Google’s Consent Mode update: What does it mean for your business?

Discover what Google's changes in Consent Mode mean for your business and gain practicle advise from our experts.

Why you need LLMOps

Why you need LLMOps

This article introduces LLMOps, a specialised branch merging DevOps and MLOps for managing the challenges posed by Large Language Models (LLMs)...

Navigating the New Era of Cookieless Advertising

Navigating the New Era of Cookieless Advertising

The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing...

Unleashing the Power of LangChain Expression Language (LCEL): from proof of concept to production

Unleashing the Power of LangChain Expression Language (LCEL): from proof of concept to production

LangChain has become one of the most used Python library to interact with LLMs in less than a year, but LangChain was mostly a library...

How does generative AI create more personalized marketing?

How does generative AI create more personalized marketing?

Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...

How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.

How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.

Despite the significant, major price comparison websites and online travel agencies (OTAs) have survived these difficult times.

Is the dependence on voucher publishers in affiliate marketing a self-made problem?

Is the dependence on voucher publishers in affiliate marketing a self-made problem?

Among advertisers, there are always skeptics about affiliate marketing. One of the concerns of advertisers is a predominance of the participation of voucher publishers in...

Uncovering the threats and opportunities from the constant industry evolution for my affiliate program

Uncovering the threats and opportunities from the constant industry evolution for my affiliate program

The setup of an affiliate program can shortly not become the best practice anymore. Networks, advertisers and even publishers need to keep an eye on...

Where to care: deploying data science to find optimal care home locations

Where to care: deploying data science to find optimal care home locations

Advanced data science solutions - combined with experienced land agents - increase the likelihood of acquiring high occupancy care home sites.

How we handled profile ID reconciliation using Treasure Data Unification and SQL

How we handled profile ID reconciliation using Treasure Data Unification and SQL

In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically...

Pushing the boundaries of experimentation and measurement with innovative new modeling techniques

Pushing the boundaries of experimentation and measurement with innovative new modeling techniques

Emmanuel Malherbe, Head of Research Center at Artefact, met recently with Sid Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing...

How savvy marketing management can boost sales and solve sophisticated business questions

How savvy marketing management can boost sales and solve sophisticated business questions

Bertrand Brisou, Data & Analytics Director at Artefact, met recently with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss his work as leader...

Three trends paving the way for the future of marketing mix modeling

Three trends paving the way for the future of marketing mix modeling

Aleksandra Semenenko, Director of Data Science & Global lead on Marketing Measurement at Artefact, recently sat down with Emmanuel Malherbe, Head of Research Center at...

Safeguarding data privacy in a GenAI-driven future

Safeguarding data privacy in a GenAI-driven future

Learn how incorporating Privacy by Design (PbD) principles into GenAI solutions is essential for data privacy.

The role of data and AI in empowering climate action

The role of data and AI in empowering climate action

At the "AI for Climate" networking event held on December 6, 2023, at COP28 in the UAE, Artefact brought together a diverse audience. The event...

Generative AI Unveiled for CIO: Strategies and Solutions

Generative AI Unveiled for CIO: Strategies and Solutions

Artefact hosted an exclusive seminar in our Shanghai office tailored specifically for Chief Information Officers (CIOs) to delve into the world of Generative AI (GenAI)...

Snowflake’s Snowday ’23: Snowballing into Data Science Success

Snowflake’s Snowday ’23: Snowballing into Data Science Success

As we reflect on the insights shared during the ‘Snowday’ event on November 1st and 2nd, a cascade of exciting revelations about the future of...

Unbundled CDPs, the CDP Market Disruptor

Unbundled CDPs, the CDP Market Disruptor

Customer Data Platforms (or CDPs for short) have been popular in the market for some time now, but the category truly came to full fruition...

Making the most of limited data with AI and modelling

Making the most of limited data with AI and modelling

Learn how to leverage a limited amount of first-party data with AI and modelling.

Amazon Marketing Cloud (AMC) launches a new feature to quantify the business impact of your media strategy

Amazon Marketing Cloud (AMC) launches a new feature to quantify the business impact of your media strategy

Discover what our experts have to say about the new "Flexible Shopping Insights" feature just rolled out by Amazon Marketing Cloud (AMC). You'll learn everything...

Data privacy today: Why it’s essential for customers – and business success

Data privacy today: Why it’s essential for customers – and business success

In this interview between Google and Artefact Benelux, we dive deeper into privacy and how to unlock succesful, durable AI-powered marketing.

Will generative AI revolutionize content creation?

Will generative AI revolutionize content creation?

You’re reading the second chapter of the six-part guide, "AI at every stage of the customer journey".