15 September 2020 As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to adapt their processes to take advantage of the data they are collecting. Fabien Cros, Data Consulting Director at Artefact France, explains how they can succeed
10 September 2020 Ensuring data quality is difficult for most companies, regardless of their data maturity, size or industry. Fabien Cros, Data Consulting Director and Marine Sortais, Data Consulting Manager at Artefact, share five ways brands can improve the quality of their data.
25 augustus 2020
IAB Nederland brengt een nieuw onderzoek uit over het effect van de marketplace-revolutie in Nederland. Job Hilbers (Sr. SEA Consultant bij Artefact Benelux) leidde dit onderzoek vanuit het IAB Nederland Taskforce Search en schreef hieraan mee. Lees hier de samenvatting van deel 1 van dit onderzoek.
20 août 2020
Plutôt que d’investir dans des outils spécifiques et coûteux pour développer de nouveaux cas d’usage “data-driven marketing”, les annonceurs devraient utiliser leur compte Google Analytics 360 pour commencer à plus petite échelle, générer de la valeur et s’étendre ensuite rapidement, expliquent Fabien Cros, directeur conseil et Charles Lucas, manager conseil chez Artefact, société de conseil en intelligence artificielle et en data.
30 Juli 2020 Ein Artikel von Ralf Prätzas, Technical Account Manager & Nicole Haisch, Online Marketing Manager bei Artefact, über die aktuelle Cookie-Thematik und einen Ausblick auf zukünftige Lösungswege.
28 July 2020 Programmatic display is one of the fastest growing online marketing channels. Sjoerd Lops, Senior Display Programmatic Consultant at Artefact, explains which tools to choose for your display advertising.
14 July 2020 Knowing which factors to focus on in a crisis context is vital if companies hope to emerge from the pandemic successfully and not buckle under its many pressures, says Vincent Luciani, Co-Founder and Co-CEO of AI and data-driven consulting firm, Artefact.
30 Juni 2020 Mit seinen 560 Millionen Nutzern weltweit ist TikTok das jüngste Mitglied der Social-Networking-Familie. Gerade frisch auf dem Markt angekommen, ist es ein Nischen-Netzwerk für Werbetreibende und eine wahre Produktionsstätte für virale Inhalte.
26 June 2020 In the post-pandemic world, A/B testing can give you precious insights into your customers’ changing preferences, says Helena Heno, Data and Analytics Consultant at Artefact Benelux.
22 June 2020 These days, half of Google searches don’t result in website clicks. Naguib Toihiri, Head of SEO & Growth at Artefact MENA, explains how brands can turn these new challenges into opportunities.
19 June 2020 In the aftermath of COVID-19, Social CRM, an end-to-end data marketing solution, will allow businesses to harness data and leverage them to drive conversion and loyalty, says Serene Tan, Regional Business Director at Artefact.
1 Juni 2020 Ein Artikel von Lisa Stellberg, Search Engine Optimization Consultant bei Artefact, über SEO in Zeiten von COVID-19: Veränderungen, Chancen und Empfehlungen
28 May 2020 Moving media in-house was supposed to help brands drive agility and efficiency. Fabien Cros, Consulting Director at Artefact France, assesses the real impact.
19 May 2020 While it’s tempting to cut media budgets during a crisis, this isn’t always the best decision, says Florian Thiebaut, Consulting Director at Artefact France
18 May 2020 As the COVID-19 situation continues, Vincent Luciani, Global COO at Artefact, shares key advice for brands and strategies for immediate in-crisis reactions and long-term planning
