with our latest blog articles.
How to get started with A/B testing
26 June 2020
In the post-pandemic world, A/B testing can give you precious insights into your customers’ changing preferences, says Helena Heno, Data and Analytics Consultant at Artefact Benelux.
How to win on Google in the age of zero clicks
22 June 2020
These days, half of Google searches don’t result in website clicks. Naguib Toihiri, Head of SEO & Growth at Artefact MENA, explains how brands can turn these new challenges into opportunities.
Social CRM: The key to driving sales and loyalty after COVID-19
19 June 2020
In the aftermath of COVID-19, Social CRM, an end-to-end data marketing solution, will allow businesses to harness data and leverage them to drive conversion and loyalty, says Serene Tan, Regional Business Director at Artefact.
Fulfilling the promise of media in-housing
28 May 2020
Moving media in-house was supposed to help brands drive agility and efficiency. Fabien Cros, Consulting Director at Artefact France, assesses the real impact.
Reasons to keep investing in media during the COVID-19 Pandemic
19 May 2020
While it’s tempting to cut media budgets during a crisis, this isn’t always the best decision, says Florian Thiebaut, Consulting Director at Artefact France
The 7-step roadmap for emerging from COVID-19 successfully
18 May 2020
As the COVID-19 situation continues, Vincent Luciani, Global COO at Artefact, shares key advice for brands and strategies for immediate in-crisis reactions and long-term planning
Google Analytics 360: The secret weapon for use cases
14 May 2020
Rather than investing in expensive tools to develop data-driven marketing use cases, brands can use Google Analytics 360 to start small, drive value and scale first, says Fabien Cros, Consulting Director and Charles Lucas, Consulting Manager at Artefact France.
How the pandemic is reshaping digital media costs
29 April 2020
COVID-19 has had a huge impact on the media industry. Guillaume Balloy, Managing Director at Artefact France, assesses the cost implications on social ads, paid search and programmatic advertising.
Why the time is now for behavioural pricing
28 April 2020
In the post-corona world, refining your pricing strategies will be just as important as developing your data-driven marketing, says Fabien Cros, Consulting Director at AI and data-driven consulting firm Artefact.
CD²O study: The profiles, challenges and enablers of Digital and Data Leaders
16 April 2020
As more companies appoint Chief Digital and Data Officers, a new study from Artefact defines their profiles, the challenges they face, and their evolution within organisations.
Fashion Forward: how and why machine must meet couture
8 April 2020
In the fashion business, trend spotting is essential. Artefact UK MD Sarah De Martin explains how brands can use data to spot what’s next.
Webinar 24 mars – Ce qu’il fallait en retenir ! Les Chief Digital & Data Officers : qui sont-ils, que font-ils, où vont-ils ? Téléchargez le rapport
ETUDE EUROPEENNE SUR LES CD²0s
Webinar du 24 mars – Ce qu’il fallait en retenir !
Les Chief Digital & Data Officers (CD²O) : qui sont-ils, que font-ils, où vont-ils ?
Téléchargez le rapport complet de l’étude
6 ways advertising will change after the coronavirus crisis
1 April 2020
The coronavirus crisis is changing consumer behaviours — potentially, forever. Hannes Weissensteiner, MP, Artefact DACH, predicts how this will impact the advertising industry.
How to invest your marketing budget wisely during times of crisis
30 March 2020
As the coronavirus crisis continues to dominate headlines, brands are increasingly reassessing their marketing budgets. Ron Szigetti, Senior Programmatic Consultant at Artefact Benelux, considers how to balance short-term sales with long-term gains.
How brands in China are responding to the COVID-19 crisis
16 March 2020
Since the outbreak of COVID-19, many brands in China have been forced to adjust their short-term business plans. In this article, Artefact’s China team explain what’s happened and how brands are now planning for the future.