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The path to developing a high-performance demand forecasting model — Part 3

The path to developing a high-performance demand forecasting model — Part 3

10 september 2021
How to choose the right visualizations and implement them in Streamlit to better debug your forecasting models
Demand forecasting: Using machine learning to predict retail sales

Demand forecasting: Using machine learning to predict retail sales

24 August 2021
All industries aim to manufacture just the right number of products at the right time, but for retailers this issue is particularly critical as they also need to manage perishable inventory efficiently
The $2 Trillion Club: how Data x Services are leading to skyrocketing growth in company valuations

The $2 Trillion Club: how Data x Services are leading to skyrocketing growth in company valuations

5 August 2021
Recently, Microsoft joined Apple as the second listed US company (and third in the world, alongside Saudi oil giant Aramco) as a member of the very select $2 trillion club. The fact that US tech giants are dominating the world is not news, but the pace at which they’re crossing significant valuation milestones is. It took less than 18 months for them to move up from $1 trillion to $2 trillion. How is this even possible? What can “legacy” companies take away from this unparalleled economic success?
AI Requires a Holistic Framework and Scalable Projects

AI Requires a Holistic Framework and Scalable Projects

28 July 2021
Artificial intelligence and digital transformation projects have a low success rate, but best practices help.
Including ethics best practices in your Data Science project from day one

Including ethics best practices in your Data Science project from day one

27 July 2021
Here are some guidelines to build trustworthy machine learning solutions without falling into ethical pitfalls.
Walkthrough Amazon’s new attribution tool (still in beta)

Walkthrough Amazon’s new attribution tool (still in beta)

11 July 2021
A really promising tool for manufacturers with a strong Amazon product presence that aims at improving media performance and increasing revenue through holistic ROI measurement.
From marketing personas to media activation: from theory to reality, reconciliation can’t be improvised

From marketing personas to media activation: from theory to reality, reconciliation can’t be improvised

7 July 2021
Reconciliation between theory and reality, or between persona types and their effective targeting via media activation tools such as Google Ads or Facebook Ads, can pose serious issues and lead to a loss of media investment profitability.
Mind Media Interviews Vincent Luciani: “Brands are realising they need to accelerate their digital transformation”

Mind Media Interviews Vincent Luciani: “Brands are realising they need to accelerate their digital transformation”

6 July 2021
The French agency Artefact (800 people), which specialises in business transformation through data optimisation, has just opened an office in the United States with high ambitions.
5 good reasons to use SA360 for SEA campaigns in 2021

5 good reasons to use SA360 for SEA campaigns in 2021

1 July 2021
SEA management has changed a lot in the last few years, evolving from time-consuming manual to increasingly automated. Many tools have been marketed to improve and accelerate account management.
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