Read our experts’ views on the latest tech and media innovations
28 May 2020 Moving media in-house was supposed to help brands drive agility and efficiency. Fabien Cros, Consulting Director at Artefact France, assesses the real impact.
19 May 2020 As the coronavirus crisis continues, companies are under increasing pressure to revise their media investments. But while it’s tempting to cut media budgets, this isn’t always the best decision, says Florian Thiebaut, Consulting Director at Artefact France
18 May 2020 As the COVID-19 situation continues, Vincent Luciani, Global COO at Artefact, summarises his key advice for brands and shares strategies for immediate in-crisis reactions and long-term planning
14 May 2020 Rather than investing in expensive tools to develop data-driven marketing use cases, brands can use Google Analytics 360 to start small, drive value and scale first, says Fabien Cros, Consulting Director and Charles Lucas, Consulting Manager at Artefact France.
29 April 2020 COVID-19 has had a huge impact on the media industry. Guillaume Balloy, Managing Director at Artefact France, assesses the cost implications on social ads, paid search and programmatic advertising.
28 April 2020 In the post-corona world, refining your pricing strategies will be just as important as developing your data-driven marketing, says Fabien Cros, Consulting Director at AI and data-driven consulting firm Artefact.
16 April 2020 As more companies appoint Chief Digital and Data Officers, a new study from Artefact defines their profiles, the challenges they face, and their evolution within organisations.
8 April 2020 In the fashion business, trend spotting is essential. Artefact UK MD Sarah De Martin explains how brands can use data to spot what’s next.
ETUDE EUROPEENNE SUR LES CD²0s Webinar du 24 mars – Ce qu’il fallait en retenir ! Les Chief Digital & Data Officers (CD²O) : qui sont-ils, que font-ils, où vont-ils ?
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1 April 2020 The coronavirus crisis is changing consumer behaviours — potentially, forever. Hannes Weissensteiner, MP, Artefact DACH, predicts how this will impact the advertising industry.
30 March 2020 As the coronavirus crisis continues to dominate headlines, brands are increasingly reassessing their marketing budgets. Ron Szigetti, Senior Programmatic Consultant at Artefact Benelux, considers how to balance short-term sales with long-term gains.
16 March 2020 Since the outbreak of COVID-19, many brands in China have been forced to adjust their short-term business plans. In this article, Artefact’s China team explain what’s happened and how brands are now planning for the future.
9 March 2020 Having a dedicated ‘AI Factory’ will accelerate your business, says Vincent Luciani, Co-founder and Global COO of Artefact
3 March 2020 From unlocking smartphones to accessing services online, facial recognition is already impacting our everyday lives. Philippe Rolet, Co-founder and CTO at Artefact outlines the best examples.
3 March 2020 Nowadays, search engines are no longer a simple index of websites: they are improving at understanding what users are looking for. That’s where AI is helping, says Naguib Toihiri, Head of SEO & Growth at Artefact MENA
