Global Blog

AI-Enhanced luxury ?

In a luxury industry focused on creativity and made-to-measure products, AI can transform professions and preserve values. Interview with Édouard de Mézerac (H.06), CEO of...

Mitigating Challenges in Developing Analytics & Reporting for Big Corporate Companies

In today’s data-driven companies, analytics & reporting - through dashboards are expected to deliver fast, actionable insights that support critical business decisions. Yet, according to...

The $909 Billion AI Revolution: Generative AI’s Transformative Impact in MENA

The artificial intelligence market is on an explosive growth trajectory – GlobalData forecasts it will reach $909 billion by 2030, up from about $100 billion...

Data & AI transformation in the healthcare industry : The bridge Interview of Justine Nerce, CEO of Artefact France

In this interview, Justine Nerce explains how AI is helping to meet the major challenges facing pharmaceutical companies, research laboratories and hospital institutions: Accelerating market...

Perspectives on AI: A live podcast at VivaTechnology 2025 with Vincent Luciani, Co-founder of Artefact, and Paul Midy, Member of Parliament for Paris

The world of AI is expanding rapidly, reshaping industries and societies alike. At VivaTech 2025, Vincent Luciani, Executive Chairman and Co-founder of Artefact, and Paul...

From Efficiency to Impact: Escaping the AI Slack Trap

Generative AI has compressed delivery times: what took eight hours now takes three. But where do the remaining five hours go?

The SaaS Panic – When Agents Begin to Bypass the Interface

Something subtle but seismic is happening in enterprise software. For years, SaaS thrived on UX—well-crafted interfaces designed to guide humans through increasingly complex workflows.

From Slideware to Shipping: The Rise of the Agentic Process Owner (APO)

For decades, consulting thrived by delivering polished slide decks filled with frameworks and benchmarks.

When Conversations Become Channels

Brands have long envied the troves of first‑party data sitting inside retailer systems. The average shopper enrols in roughly 13 loyalty programmes but stays active in...

How do you manage the emergence of AI agents in your marketing and communication organization, as well as in your business processes?

Artificial intelligence is rapidly reshaping the business landscape, moving beyond mere promise to become a transformative reality. However, its effective integration within organizations still presents...

The future of marketing in the era of AI Agents: Reimagining organization and processes

Artificial intelligence is no longer just a promise but a reality redefining the contours of business. However, its effective integration within organizations still presents major...

Scaling creative asset production with Generative AI for optimized media performance

The digital marketing landscape is constantly evolving, driven by technological innovations that continually redefine brand engagement strategies. At the heart of this revolution is Generative...