Read our experts’ views on the latest tech and media innovations
1 April 2020 The coronavirus crisis is changing consumer behaviours — potentially, forever. Hannes Weissensteiner, MP, Artefact DACH, predicts how this will impact the advertising industry.
30 March 2020 As the coronavirus crisis continues to dominate headlines, brands are increasingly reassessing their marketing budgets. Ron Szigetti, Senior Programmatic Consultant at Artefact Netherlands, considers how to balance short-term sales with long-term gains.
30 March 2020 Study by Artefact and Kienbaum shows that Chief Digital and Data Officers play an essential role, but also have to deal with growing areas of responsibility.
16 March 2020 Since the outbreak of COVID-19, many brands in China have been forced to adjust their short-term business plans. In this article, Artefact’s China team explain what’s happened and how brands are now planning for the future.
9 March 2020 Having a dedicated ‘AI Factory’ will accelerate your business, says Vincent Luciani, Co-founder and Global COO of Artefact
3 March 2020 From unlocking smartphones to accessing services online, facial recognition is already impacting our everyday lives. Philippe Rolet, Co-founder and CTO at Artefact outlines the best examples.
3 March 2020 Nowadays, search engines are no longer a simple index of websites: they are improving at understanding what users are looking for. That’s where AI is helping, says Naguib Toihiri, Head of SEO & Growth at Artefact MENA
5 Feb 2020 As Alexa turns five, Sarah De Martin, Artefact’s UK MD, predicts what’s next for voice search
22 Jan 2020 Google’s decision to phase out third-party cookies in Chrome will change how brands target consumers. Florian Thiebaut, Consulting Director at Artefact Paris, assesses the impact.
Increasing Sponsored Ads performance by 41% through hourly campaign management
19 November 2019 Pascal Coggia, Artefact UK’s Managing Partner of Data and Consulting, explains how brands can use AI and data to forecast the popularity of their products and inform their marketing and operations.
Artefact’s Natacha Kocupyr, asks TUI France’s Audrey Durousseau, Head of Paid Traffic, and Loïc Davrinche, Director of Digital Operations, how the “brand with a smile” is riding on the crest of a performance wave.
Never heard of SEO Fraggles? Okay, here’s one: “SEO Fraggles are concise fragments of content (text, image, video, even audio) used to present information directly on a search engine results page.”
It is astonishing to see that transparency in media trading remains a major issue that still continues to hamper trust between advertisers and their media partners.
Artefact UK’s VP of Data Ryo Katsuki sits down for a fireside discussion on the importance of incorporating AI into your business in 2020. He also advises on the most efficient way to do so.
