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Data Mesh: Principles, promises and realities of a decentralized data management model
Justine Nerce and Killian Gaumont (Artefact) along with Amine Mokhtari (Google Cloud) conducted a Data Mesh Workshop.
Consumer attention and its importance for paid media
Our attention spans are rapidly diminishing. In a little over a decade, the average human attention span dropped from 12 to eight seconds (Microsoft, 2015)....
How to build consumer trust with a privacy-by-design approach
Undertaken with the right mindset and technology, privacy-by-design delivers value to consumers and builds trust for the long term.
Industrializing carbon footprint measurement to achieve neutrality
To achieve carbon neutrality and faced the climate emergency, the challenge for large companies is first to track the carbon footprint.
Unlocking the Future: How financial institutions can prepare to scale AI
Athena Sharma speaks about the proliferation of AI projects in the banking and insurance industries, the difficulties some financial institutions are facing with regard to...
Unleash the power of first-party data with a Customer Data Platform
The digital media landscape is changing and requires a new approach. Read how a CDP can help you turn first-party data into relevant actions in...
The Business of Data in Sports and Entertainment
In the sports and entertainment industry, data is collected from thousands of different consumer touchpoints 24 hours a day, every day.
Snowflake access control at scale
Snowflake | How we automated the management of an account with more than 50 users while complying with data governance standards
Interview of Vincent Luciani in the magazine Global Banking & Finance Review | Enterprise governance in the data age
How can the company’s decision-making body and governance be adapted to take better advantage of the data age?
Forecasting something that never happened: how we estimated past promotions profitability
A guide on how to use counterfactual forecasting to estimate the cost-effectiveness of past in-store promotions in retail.
Revitalise your Marketing Measurement in the era of Privacy (or) for better decision making
Causality Models are the future of marketing. Register for our event to learn how to implemend such a model and to see how Artefact implemented...