Get inspired by our latest blog articles.

Measuring the CO2eq impact of your Python Notebook (Azure ML)

After my 1st story on code optimisation to reduce my computing time by 90%, I was interested in knowing the CO2eq impact saved by my...

Personalised marketing in the cookieless era

The technological advancements and GDPR regulations are pushing companies to think of new ways to offer personalised marketing.

From vision to execution: A five-step plan for companies undergoing data transformation

Data transformation has been a hot topic in the business world for almost a decade, but it’s gained even more importance since COVID-19.

Data collaboration: the new best friend for business?

Emilie Gazeau explores the evolution of fueling innovation and positive change, in terms of the opportunities offered by data collaboration.

Why Facebook’s Conversions API integration should not be a question of IF but HOW to implement

Organisations are forced to comply with new standards and adjust the way they operate continuously (Facebook’s Conversions API)

Why data-driven marketing needs artificial intelligence and machine learning

How tackle the resulting data loss with a 1st Party data mindset and the adoption of artificial intelligence and machine learning

The five most pressing challenges Chief Data Officers currently face

The role of Chief Data Officers continues to grow and CDOs move up in hierarchy across companies’ leadership boards.

How to get your Performance Max in top shape

The PPC track at Friends of Search 2022 was dominated by one topic: Performance Max. So, what’s all the fuss about?

Retail media, a fast-growing channel, but still in its infancy

Retail media is a fast-growing channel that is establishing itself in the media mix, but has specificities that require expertise.

What does the end of cookies mean for Customer Data Platforms?

Today’s rapidly-changing regulatory and technological climate makes DMPs obsolete as they were designed around third party data (cookies).

Data maturity: Climbing the scale in financial institutions

Athena Sharma, Director & Global Financial Services Lead at Artefact, and Chris Bannocks, Group CDO at QBE Insurance discuss data maturity.

A manifesto to include ML Engineers in your data science projects from day 1

Jeffrey Kane, Senior Data Scientist, explains why ML Engineer should be in your data science projects from day one.