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Why data-driven marketing needs artificial intelligence and machine learning

Why data-driven marketing needs artificial intelligence and machine learning

How tackle the resulting data loss with a 1st Party data mindset and the adoption of artificial intelligence and machine learning

The five most pressing challenges Chief Data Officers currently face

The five most pressing challenges Chief Data Officers currently face

The role of Chief Data Officers continues to grow and CDOs move up in hierarchy across companies’ leadership boards.

How to get your Performance Max in top shape

How to get your Performance Max in top shape

The PPC track at Friends of Search 2022 was dominated by one topic: Performance Max. So, what’s all the fuss about?

Retail media, a fast-growing channel, but still in its infancy

Retail media, a fast-growing channel, but still in its infancy

Retail media is a fast-growing channel that is establishing itself in the media mix, but has specificities that require expertise.

What does the end of cookies mean for Customer Data Platforms?

What does the end of cookies mean for Customer Data Platforms?

Today’s rapidly-changing regulatory and technological climate makes DMPs obsolete as they were designed around third party data (cookies).

Data maturity: Climbing the scale in financial institutions

Data maturity: Climbing the scale in financial institutions

Athena Sharma, Director & Global Financial Services Lead at Artefact, and Chris Bannocks, Group CDO at QBE Insurance discuss data maturity.

A manifesto to include ML Engineers in your data science projects from day 1

A manifesto to include ML Engineers in your data science projects from day 1

Jeffrey Kane, Senior Data Scientist, explains why ML Engineer should be in your data science projects from day one.

Data Governance, a prerequisite for AI project success

Data Governance, a prerequisite for AI project success

An interview by the Hub Institute, about Data Governance, with Justine Nerce, Partner at Artefact

Use data to measure and reduce your environmental impact with Artefact

Use data to measure and reduce your environmental impact with Artefact

It's challenging for companies to consistently measure their environmental impact and prioritize the actions to reduce it.

What does the future of data engineering look like?

What does the future of data engineering look like?

The field and future of data engineering is evolving quickly. Discover 3 major trends I see become prominent in the coming years.

Interview by The Drum - Podcast: The rise and rise of digital advertising

Interview by The Drum - Podcast: The rise and rise of digital advertising

6 May 2022 UK managing director, Pascal Coggia, took part in The Drum Deep Dive podcast, ‘The rise and rise of digital advertising’.

SEO & SEA synergy: myth or reality?

SEO & SEA synergy: myth or reality?

SEO & SEA synergy are two similar levers: they respond to a single user request and often dealt with separately by agencies.