Stay inspired with our latest blog articles.

25 November 2020 Marketers have longed to be able to track when, where and how their consumers are interacting with their brands — online and offline. Tools like Facebook Attribution can help brands take a critical step forward in their understanding, says Arnaud Marro, Head of Social Media at Artefact France.

25 November 2020 In this article, Artefact’s Senior Data Scientists Kasra Mansouri and Camille Le Gonidec explain how to create a data science product with limited data and high business constraints. Find out how they were able to reduce product stock outs in hypermarkets with Time Series modelling.

25 November 2020 In this article, Amale El Hamri, Senior Data Scientist at Artefact France explains how to train a language model without having understanding the language yourself. The article includes tips on where to get training data from, how much data you need, how to preprocess your data and how to find an architecture and a set of hyperparameters that best suit your model.

25 november 2020 At Artefact, we are so French that we have decided to apply Machine Learning to croissants. This first article out of two explains how we have decided to use Catboost to predict the sales of “viennoiseries”. The most important features driving sales were the last weekly sales, whether the product is in promotion or not and its price. We will present to you some nice feature engineering including cannibalisation and why you sometimes need to update your target variable.

25 November 2020 Call centers advisors are starting to see NLU emerging in their day to day lives, helping them answering customers’ requests more easily. For a tool to do that, it must be able to recognize at the same time the customer request and its characteristics, in other words, an intent and named-entities.

24 November 2020 This October, Artefact hosted a webinar with home insurance company HomeServe to discuss how speech analytics is helping the company improve its customer experience and boost business performance. In these extracts, Mickael Loreau, Innovation and Products Director at HomeServe, chats with Artefact Data Consulting Director Matthieu Myszak and Hanan Ouazan, Director – Data Science VP, about the progress they have made so far.

29 October 2020 This summer, big brands boycotted Facebook over allegations it was profiting from hate speech — putting many smaller brands under pressure to follow suit. To avoid such difficult decisions in future, smaller brands should start building more diverse social media strategies says Jack Harrington, Paid Social Manager at Artefact UK.

28 October 2020 Data platforms have revolutionised how brands store, analyse and use data — but to use them more efficiently they need to start embedding data governance as code, writes Justine Nerce, Data Consulting Director, and Jean-Baptiste Charruey, Manager Data Engineering, at Artefact.

16 October 2020 Lockdowns have strengthened the influence of online prosumers – people who consume but also produce their own products. To stay ahead of these ‘microbrands’, marketers can use AI to predict the next craze, says Cyril Fekete, Consulting Partner at Artefact.

12 October 2020 Too many marketers are still relying on inaccurate first-party data. In this article, Joachim Sontag, Consulting Director at Artefact Germany, explains how brands can clean up their dirty data’’, build a connected data loop, and future-proof their data architecture.

30 September 2020 Facebook & Artefact release a practical, step-by-step guide that will help businesses make the most of marketing attribution.

21 September 2020 As COVID-19 continues to disrupt the customer relationship, TikTok provides an engaging platform to reconnect with a new generation of customers. Arnaud Marro, Head of Social Media Advertising at Artefact, explores the rapid growth of the video sharing app.

15 September 2020 As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to adapt their processes to take advantage of the data they are collecting. Fabien Cros, Data Consulting Director at Artefact France, explains how they can succeed

10 September 2020 Ensuring data quality is difficult for most companies, regardless of their data maturity, size or industry. Fabien Cros, Data Consulting Director and Marine Sortais, Data Consulting Manager at Artefact, share five ways brands can improve the quality of their data.

20 août 2020 Plutôt que d’investir dans des outils spécifiques et coûteux pour développer de nouveaux cas d’usage “data-driven marketing”, les annonceurs devraient utiliser leur compte Google Analytics 360 pour commencer à plus petite échelle, générer de la valeur et s’étendre ensuite rapidement, expliquent Fabien Cros, directeur conseil et Charles Lucas, manager conseil chez Artefact, société de conseil en intelligence artificielle et en data.