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AI Requires a Holistic Framework and Scalable Projects

AI Requires a Holistic Framework and Scalable Projects

28 July 2021
Artificial intelligence and digital transformation projects have a low success rate, but best practices help.
Including ethics best practices in your Data Science project from day one

Including ethics best practices in your Data Science project from day one

27 July 2021
Here are some guidelines to build trustworthy machine learning solutions without falling into ethical pitfalls.
Walkthrough Amazon’s new attribution tool (still in beta)

Walkthrough Amazon’s new attribution tool (still in beta)

11 July 2021
A really promising tool for manufacturers with a strong Amazon product presence that aims at improving media performance and increasing revenue through holistic ROI measurement.
From marketing personas to media activation: from theory to reality, reconciliation can’t be improvised

From marketing personas to media activation: from theory to reality, reconciliation can’t be improvised

7 July 2021
Reconciliation between theory and reality, or between persona types and their effective targeting via media activation tools such as Google Ads or Facebook Ads, can pose serious issues and lead to a loss of media investment profitability.
Mind Media Interviews Vincent Luciani: “Brands are realising they need to accelerate their digital transformation”

Mind Media Interviews Vincent Luciani: “Brands are realising they need to accelerate their digital transformation”

6 July 2021
The French agency Artefact (800 people), which specialises in business transformation through data optimisation, has just opened an office in the United States with high ambitions.
5 good reasons to use SA360 for SEA campaigns in 2021

5 good reasons to use SA360 for SEA campaigns in 2021

1 July 2021
SEA management has changed a lot in the last few years, evolving from time-consuming manual to increasingly automated. Many tools have been marketed to improve and accelerate account management.
How to deploy and secure your Streamlit app on GCP?

How to deploy and secure your Streamlit app on GCP?

28 June 2021
Streamlit is a great tool to create beautiful data applications quite easily but when it comes to deploying them and making them accessible, it can be more complicated for non-specialists. In this article we aim at presenting our journey to deploying our application on GCP ensuring a restricted access to specific people. We implemented two solutions: one with Cloud Run, the other with App Engine and we chose to keep App Engine for its ease of securing the application with IAP (Identity-Aware Proxy).
Retailers: it’s time to enter the Unified Commerce era

Retailers: it’s time to enter the Unified Commerce era

22 June 2021
Shopping for gifts is a struggle for me. Especially when it comes to gifting my mom. A couple of weeks ago, I was looking for some ideas for her birthday. As usual, I was late and as usual, I was pretty uninspired.
Data-driven marketing: the rise of the customer data platform

Data-driven marketing: the rise of the customer data platform

21 June 2021
This seems the perfect moment for the widespread adoption of Customer Data Platforms or CDPs. But what is their main advantage compared to old generation Data Management Platforms ? CDP environments easily integrate first party data (email, phone number) and are not dependent on third party cookies or browsing data to be able to paint a picture of consumers and prospects.
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