Get inspired by our latest blog articles.

Revitalise your Marketing Measurement in the era of Privacy (or) for better decision making

Causality Models are the future of marketing. Register for our event to learn how to implemend such a model and to see how Artefact implemented...

Treasure Data Spotlight | How Artefact Helps Clients Build Their Customer Data Platform Strategy

Treasure Data interviewed Artefact to get a better understanding of how Artefact partners with TD to help businesses leverage data for tangible impact across the...

Bayesian Media Mix Modeling with limited data

How to estimate the impact of channels between Sales and Marketing? The Media Mix Modeling is the solution, Statistics are the main resource.

Measuring the CO2eq impact of your Python Notebook (Azure ML)

After my 1st story on code optimisation to reduce my computing time by 90%, I was interested in knowing the CO2eq impact saved by my...

Personalised marketing in the cookieless era

The technological advancements and GDPR regulations are pushing companies to think of new ways to offer personalised marketing.

From vision to execution: A five-step plan for companies undergoing data transformation

Data transformation has been a hot topic in the business world for almost a decade, but it’s gained even more importance since COVID-19.

Data collaboration: the new best friend for business?

Emilie Gazeau explores the evolution of fueling innovation and positive change, in terms of the opportunities offered by data collaboration.

Why Facebook’s Conversions API integration should not be a question of IF but HOW to implement

Organisations are forced to comply with new standards and adjust the way they operate continuously (Facebook’s Conversions API)

Why data-driven marketing needs artificial intelligence and machine learning

How tackle the resulting data loss with a 1st Party data mindset and the adoption of artificial intelligence and machine learning

The five most pressing challenges Chief Data Officers currently face

The role of Chief Data Officers continues to grow and CDOs move up in hierarchy across companies’ leadership boards.

How to get your Performance Max in top shape

The PPC track at Friends of Search 2022 was dominated by one topic: Performance Max. So, what’s all the fuss about?

Retail media, a fast-growing channel, but still in its infancy

Retail media is a fast-growing channel that is establishing itself in the media mix, but has specificities that require expertise.