Get inspired by our latest blog articles.

Will ChatGPT replace Google?

At the beginning of December 2022, the general public discovered ChatGPT, but can it replace Google as a search engine?

Data Mesh: How decentralization democratizes data use across the enterprise

How can data mesh meet the challenges of centralized data architecture and contribute to better data usage by operational staff?

Why is the “data as a product” concept central to data mesh?

By applying product thinking to datasets and ensuring they have capabilities, domain teams can create data products.

The vital role data governance plays in achieving sustainability goals

Sustainability is a key focus for today’s organisations, and with consumers’ purchase decisions increasingly based on ‘green’ credentials...

All you need to know to get started with Vertex AI Pipelines

Presentation of a tool that demonstrates, practically, our experience using Vertex AI Pipelines in a project running in production.

Why do we need a full search approach?

SEO and SEA channels are key components in the digital marketing mix for most companies, but there is often a lack of a joint marketing...

Four Steps to Attain Fan Insights Through Advanced Data Marketing

What if we could gather informations about sports fan to learn what they like and prefer about their favorite teams, players?

Migrating to GA4: How to successfully make the move

Migrating to GA4 can be a difficult task but is essential to do. Here are our best practices to succesfully make the move.

​​MROI | A new data-driven approach to measuring on and offline campaigns

Florian Thiebaut, Partner and Data-Marketing Practice lead, spoke about MROI to the podcast "Les 5 minutes data" created by Intuiti.

Interview of Florian Thiébaut "CDPs, platforms used for data centralisation and audience segmentation, become the norm"

CDPs have earned their stripes just several months after the end of third-party cookie collection in browsers - Florian Thiébaut

Interview by The Drum - Podcast: The Next Phase of AI & Opportunities for Marketers

In November, Pascal Coggia, took part in The Drum Network’s podcast, ‘The next phase of AI and the opportunities for marketers’.

Boost subscriber acquisition and retention with a consumer-first mindset

In this highly competitive market, the ability to win viewers’ attention and drive subscriber acquisition and retention are important...

Server-Side Tagging

Reasons why server-side tagging is key for data control and our point of view regarding the different solutions.

How Google Ads’ new NCA feature helps manage and measure the acquisition of new clients

Until now, it has been difficult to develop new client acquisitions with Google Ads. Even if the goal is to get a good ROI or...

Our report on Google Performance Max, its advantages, and the opportunities offered by this type of campaign.

Why should advertisers launch Google Performance Max campaigns? How can I make the most of Performance Max campaigns?

In netlinking, what is a natural pace?

Netlinking is one of the most used and most effective SEO practices to have a better ranking on Google.

Data Mesh: Principles, promises and realities of a decentralized data management model

Justine Nerce and Killian Gaumont (Artefact) along with Amine Mokhtari (Google Cloud) conducted a Data Mesh Workshop.

Consumer attention and its importance for paid media

Our attention spans are rapidly diminishing. In a little over a decade, the average human attention span dropped from 12 to eight seconds (Microsoft, 2015)....

How to build consumer trust with a privacy-by-design approach

Undertaken with the right mindset and technology, privacy-by-design delivers value to consumers and builds trust for the long term.

Industrializing carbon footprint measurement to achieve neutrality

To achieve carbon neutrality and faced the climate emergency, the challenge for large companies is first to track the carbon footprint.

Unlocking the Future: How financial institutions can prepare to scale AI

Athena Sharma speaks about the proliferation of AI projects in the banking and insurance industries, the difficulties some financial institutions are facing with regard to...

dbt coalesce 2022 recap

The edition of dbt coalesce was taking place in New Orleans. And we learned a ton about the analytics engineering landscape.

Unleash the power of first-party data with a Customer Data Platform

The digital media landscape is changing and requires a new approach. Read how a CDP can help you turn first-party data into relevant actions in...

The Business of Data in Sports and Entertainment

In the sports and entertainment industry, data is collected from thousands of different consumer touchpoints 24 hours a day, every day.