Walkthrough Amazon’s new attribution tool (still in beta)
11 July 2021 A really promising tool for manufacturers with a strong Amazon product presence that aims at improving media performance and increasing revenue through holistic ROI measurement.
From marketing personas to media activation: from theory to reality, reconciliation can’t be improvised
7 July 2021 Reconciliation between theory and reality, or between persona types and their effective targeting via media activation tools such as Google Ads or Facebook Ads, can pose serious issues and lead to a loss of media investment profitability.
Retailers: it’s time to enter the Unified Commerce era
22 June 2021 Shopping for gifts is a struggle for me. Especially when it comes to gifting my mom. A couple of weeks ago, I was looking for some ideas for her birthday. As usual, I was late and as usual, I was pretty uninspired.
Data-driven marketing: the rise of the customer data platform
21 June 2021 Data-Driven Marketing | This seems the perfect moment for the widespread adoption of Customer Data Platforms or CDPs.
Intelligent sales: preparing for the imminent sales revolution
24 May 2021 Fabien Cros, Data Consulting Director, Artefact, describes a seamless world where a sales team can operate via a centralised sales command centre (SCC), and more importantly, how this world is adaptable now.
Google keeps innovating: Responsive Search Ads are now the standard advertising type
17 May 2021 Google keeps innovating: Responsive Search Ads are now the standard advertising type
The untapped wealth of WeChat data for brands
11 May 2021 Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.
What is the single most transformative digital marketing trend of the last few years?
16 April 2021 Tristan Sanders, Head of Performance at Artefact UK, puts the case forward for the deeper interrogation of audiences, enabled by the proprietary tech they’ve built on top of Google BigQuery.
1st party data: Taking control in the cookie-less marketing era
As we step into the cookie-less marketing era come 2022, the rules of marketing will evolve and it is imminent for marketers to adapt their ways of marketing operations.
