CDP is the Key: Unlocking the Value of Customer Data in Banking and Insurance
In today's data-driven world, customer data has become a strategic asset for businesses across various industries. Retail banks and...
Measuring true marketing ROI while navigating the cookieless world
Experts and thought leaders on both artificial intelligence, digital marketing and data science shared their thoughts on the new dawn of AI.
Accelerate your global first-party data strategy by standardising data measurement and consent
Learn how to effectively collect and utilise first-party data at scale and unlock the full potential of your organisation's data.
The Power of AI Language Models in Search Engine Marketing & Optimisation
Search engines have been a staple in the digital landscape for over two decades and with the integration of AI language modelling, their role in providing relevant information is expected to grow even further.
Four Steps to Attain Fan Insights Through Advanced Data Marketing
What if we could gather informations about sports fan to learn what they like and prefer about their favorite teams, players?
Podcast: MROI | A new data-driven approach to measuring on and offline campaigns
Florian Thiebaut, Partner and Data-Marketing Practice lead, spoke about MROI to the podcast "Les 5 minutes data" created by Intuiti.
Interview of Florian Thiébaut “CDPs, platforms used for data centralisation and audience segmentation, become the norm”
CDPs have earned their stripes just several months after the end of third-party cookie collection in browsers - Florian Thiébaut
Boost subscriber acquisition and retention with a consumer-first mindset
In this highly competitive market, the ability to win viewers’ attention and drive subscriber acquisition and retention are important...
Consumer attention and its importance for paid media
Our attention spans are rapidly diminishing. In a little over a decade, the average human attention span dropped from 12 to eight seconds (Microsoft, 2015). Even goldfish have longer attention spans: they can concentrate for an average of nine seconds! And these are results from a seven-year-old study; the situation’s probably even worse today.
