Today’s rapidly-changing regulatory and technological climate makes DMPs obsolete as they were designed around third party data (cookies).

To make a difference today, Customer Data Platforms (CDPs) have become the preferred solution for advertisers and content providers.

Server-side tracking | Increased data protection is coming more and more into the limelight, companies have interest in high data quality.

To succeed in today's environment, marketers need to scale personalization efforts with data-driven strategies.

The transformation of the technical and regulatory environment around collecting and processing personal data is profoundly impacting the ability of marketers to precisely target and measure their audiences. Brands need to review their data strategies if they are to continue to accurately reach their audiences and optimise their media budgets.

To the casual observer, the motor industry might seem in good health, with electric and hybrid vehicles increasingly appearing on our streets and driverless cars becoming a reality, not to mention people preferring the safety of their car over public transport following the coronavirus pandemic. But this surface view belies an industry in flux, facing change from several directions.

11 July 2021 A really promising tool for manufacturers with a strong Amazon product presence that aims at improving media performance and increasing revenue through holistic ROI measurement.