It is a platform that makes it easy to browse through a variety of top newspapers and magazines.
Blendle is a well-known bundle news subscription app in the Netherlands market that has recently launched a feature that allows users to listen to the news. In order to create awareness around this innovation, Blendle leveraged the latest Google Ads solutions.
Blendle and their agency Artefact developed a full-funnel strategy to present the new Audio feature on Google Ads with Youtube, Performance Max and Search campaigns.
The recent launch of the beta Audio Ads on Youtube was a perfect match for the new Blendle to improve consideration among an audience that uses the streaming platform as a background for music or information such as podcasts.
The campaign has reached over 1,7 million unique users from high-quality audiences such as Avid News Readers and Audio Streaming Subscription Services.
With Audio Ads, Blendle’s consideration has increased over +17% and the favorability has also grown by +12% (relative lift).