Data & AI for Luxury and Beauty

Transforming and creating value for the luxury and cosmetics sector through the power of data & AI

Impact of Data & AI in the Luxury and Beauty/Cosmetics Sectors

Personalized Customer Experiences

Personalized Customer Experiences

  • Luxury Brands: AI and data analytics are used to create highly personalized shopping experiences by analyzing customer data to predict preferences and offer tailored recommendations. For instance, LVMH uses AI to analyze customer data across its brands to provide personalized experiences​ (North & Warren)​.

  • Beauty/Cosmetics: Brands like Estée Lauder and L’Oréal use AI-powered tools to recommend products based on individual skin types, preferences, and previous purchases. This personalization extends to virtual beauty advisors and personalized skincare routines​ (Euromonitor)​.

Enhanced Inventory Management

Enhanced Inventory Management

  • Luxury Brands: AI helps optimize inventory management by predicting demand and managing stock levels more efficiently, reducing costs and ensuring popular items are available. This is particularly beneficial for luxury brands that need to manage high-value inventory​ (North & Warren)​.

  • Beauty/Cosmetics: Cosmetics companies use AI to forecast demand for various products, ensuring optimal stock levels and reducing waste. This is crucial for seasonal products and limited-edition releases​ (Euromonitor)​.

Fraud Detection and Security

Fraud Detection and Security

  • Luxury Brands: AI enhances security and fraud detection in online luxury transactions by analyzing transaction patterns and detecting anomalies. This helps protect both consumers and brands from fraudulent activities​ (North & Warren)​.

  • Beauty/Cosmetics: Similarly, AI is used in the beauty sector to secure online transactions and protect customer data, ensuring a safe shopping experience​ (North & Warren)​.

Client case ROBERTET

How does AI transform a core business? NaturIA stimulates creativity

Client Cases in Luxury & Beauty

L’OREAL Trend Detection Innovating tomorrow’s products today thanks to AI...

VAN DE VELDE How to improve sales as a premium...

VAN DE VELDE Reduce annual data processing costs with Funnel

LIBERTY LONDON How a &8221; campaign boosted...

AVENE Video ads help Avène nurture awareness with 51% VTR

LACOSTE Using data appropriation to drive digital transformation‌‌

SEPHORA Taking customer engagement to the next level with CRM...

Data & AI for Luxury Report

How Data & AI is transforming Luxury: a paradigm shift.

Data & AI for Luxury Report
AI for Luxury & beauty

November 21th, 2024

Station F, Paris

Our expert contents about Luxury & Beauty

We are data, AI and digital experts sharing our insights and latest market updates.

  • SODEXO, L’OREAL and NAAIA at the Adopt AI Summit by Artefact – The importance of trustworthy AI

    SODEXO, L’OREAL and NAAIA at the Adopt AI Summit by Artefact – The importance of trustworthy AI

  • Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

    Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

  • Jérôme Bruhat, CEO of ROBERTET at the Adopt AI Summit – How does AI transform a core business

    Jérôme Bruhat, CEO of ROBERTET at the Adopt AI Summit – How does AI transform a core business

  • Fashion Forward: how and why machine must meet couture

    Fashion Forward: how and why machine must meet couture

  • Turning Fashion Shows into Consumer Insight Generators

    Turning Fashion Shows into Consumer Insight Generators

Our Artefact Leaders in Luxury & Beauty

Edouard DE MEZERAC

Edouard DE MEZERAC

Managing Partner – Global Lead Luxury & Beauty

Arthur DU PASSAGE

Arthur DU PASSAGE

Partner

Jianxun CHEN

Jianxun CHEN

Partner

Cyril FEKETE

Cyril FEKETE

Partner

Kenn LIU

Kenn LIU

Partner

Amelie HOUDAILLE

Amelie HOUDAILLE

Director

Benjamin NAERT

Benjamin NAERT

Director