How to optimize Deezer’s website page loading to improve UX and Google ranking?
1. Meeting Google’s loading time requirements: the challenge faced by Deezer
Since June 2021, user experience on mobile has become one of the ranking factors in SEO for Google. It is measured at page level by three KPIs named Core Web Vitals.
With its 56 million annual mobile visits and its competitive SEO environment, Deezer had to meet the requirements of search engines and Internet users. The number of pages considered as slow by Google exceeded 600,000, which (considerably) affects its positioning.
2. The approach proposed by Artefact for Deezer
Two major metrics have been improved:
3. What were the results for Deezer’s SEO?
4. Next steps to be taken:
General improvement of mobile user experience will be a specific project in the upcoming global revamp of Deezer’s catalog pages.
It wants to deepen and improve the user experience on mobile.