Fireside Chat

Treasure Data x Artefact | Cookieless Readiness

Is now still the time to Invest in 1P data and a Single Customer View?

Whilst the third party cookie may not be set to fully crumble until 2023, it is still business critical for brands to focus on customer centricity and begin maximising the value potential from their 1P data.

Developing a 1P data strategy and moving to a single customer view can be daunting; it doesn’t have to be, as you can start small and scale successful use-cases and grow your capabilities over time.

In this fireside chat, Treasure Data’s Jonathan von Abo (Head of Strategic Partnerships), Artefact’s Bobby Gray (Head of Data & Analytics) and Sara Burge (Senior Data Consultant) will discuss the key benefits of effective 1P data use, as well as how the CDP can enable these benefits not just across marketing, but the entire value chain.

Other topics for discussion will include:

  • Gain a competitive advantage from your first party data strategy

  • Build or Buy: which is better for my business?

  • Single Customer View: advantages and how to get there

  • How Treasure Data and Artefact helped leading clients maximise value from their investments in data

Register now to learn how to solve your complex data problems. Gain insights from industry pioneers, Treasure Data whose CDP is trusted by over 400 of the world’s most well known brands; along with our Artefact experts, who have transformed the data of leading CPG, Automotive, Tech and Retail brands worldwide.


Sara Burge,

Jonathan von Abo

Jonathan von Abo, Head of Strategic Alliances and Partnerships (EMEA + India)

Treasure Data

Bobby Gray

Bobby Gray, Head of Data & Analytics


Bobby is responsible for accelerating the data maturity of Artefact’s clients using 1st-party audience modelling, attribution and measurement, online to offline tracking and more. He is passionate about using the latest tech innovations to drive efficiencies across client operations and using data to drive incremental revenue growth.