Global Blog

From dashboard to decision: Commercial teams don’t need another report

The sales team had to answer two questions for every reseller and SKU: will this reseller need more product? If so, how much can I...

From Click to Recommendation: Five Tactics for GEO

How brands get recommended in ChatGPT, Google & Perplexity with Generative Engine Optimization – five tactics for successful AI optimization.

How to build a judgement layer: What the new RICS insight paper means for surveyors

The Royal Institution of Chartered Surveyors' (RICS) 2026 survey of more than 3,100 chartered surveyors found that two-thirds of construction professionals and three-quarters of those...

Part 3 - The operating model: Forward deployed teams in the building

In Part 1, we showed how enterprise AI stalls at 14% adoption when bought like SaaS. In Part 2, we mapped the four capabilities of...

Part 2 - The blueprint: Deploy, ground, adopt, build

In Part 1, we explored why enterprise AI rollouts stall at a 14% adoption rate when treated like standard software procurement. Frontier AI value lives...

Part 1 - The 14% trap: Why enterprise AI stalls after the licence is signed

When enterprises roll out frontier AI models like Claude or ChatGPT, weekly active usage routinely stalls at around 14%, devolving into basic email rewriting while...

Semrush spotlight: Winning brand visibility in the age of AI

As AI transforms how people discover and choose brands, traditional SEO is no longer enough. Discover key insights from Semrush Spotlight on AI search, brand...

A Three-Layer Framework for Smarter Cities

The sensors work, the dashboards are live and still the city cannot answer a simple question. The cities that stall are not short on technology,...

Architectural Blueprint: Implementing an Enterprise Intelligence Layer for Conversational AI Pipelines

Scaling conversational AI past initial pilots requires more than probabilistic retrieval—it demands governed business context. In this architectural blueprint, discover how Artefact and Starburst build...

Next-Generation AI Platform: How to Build and Scale

Discover how to build a scalable enterprise AI platform, connect proprietary data, and capture real business ROI beyond individual productivity gains.

Why agentic marketing projects stall at the first agent

A collection of isolated AI agents will not transform marketing operations. Discover why true agentic marketing requires connected decisions, persistent memory across cycles, and marketer-governed...

We're fixing the workflow, not the margin

Most insurers have pointed their AI programmes at the expense ratio. I suggest they should be focussed at the loss ratio. Two conversations in the...