Global Blog

Agentic AI and the Future of Always-On Measurement

Artefact’s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows...

Mastering the Golden Triangle of Marketing Measurement

Artefact’s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows...

Below the waterline: The four layers of an AI-Native Company

Wealth management is stuck in the past. Clients live in a world of effortless, hyper-personalised recommendations from YouTube, TikTok, or Amazon, yet banks push products...

Transforming Wealth Management with Hybrid AI

Wealth management is stuck in the past. Clients live in a world of effortless, hyper-personalised recommendations from YouTube, TikTok, or Amazon, yet banks push products...

The AI Transformation That Delivers: Why Process, People, and Technology Must Move Together

The Middle East’s digital transformation market is projected to reach $205 billion by 2031. National strategies across the Gulf, from the UAE AI Strategy 2031...

Key Learnings from UKREiiF 2026

Property is a human industry. Profoundly driven by relationships. Houses are not traded as a commodity; they are high in value and low in transaction...

Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe

Artefact’s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows...

State of Play: Conversational Commerce 2026

The AI marketing landscape has fractured. While Anthropic and Perplexity are backing away from ads entirely to protect user trust, OpenAI has launched a performance-focused...

Amazon Affiliate Networks: The strategic opening of the ecosystem

A strategic 2026 guide to Amazon’s new affiliate ecosystem: how brands, sellers, and publishers can use external networks, extended cookie windows, Amazon Attribution, and AMC...

Detecting Hallucinations in LLMs, One Token at a Time

Large Language Models are astonishingly capable. They summarize, translate, reason, and code (better than me). But unlike me, they have also become notorious for inventing...

Surviving the SaaSpocalypse: Evaluating AI Disruption in Software Portfolios

Whilst tongue-in-cheek, I’ve always found the advice ‘never make predictions, especially about the future’ to be solid, and never more so than in AI-land. Three...

Agentic AI transformation in the public sector: How governments win by industrializing agentic AI

The public sector stands at a decisive moment. With global public debt reaching an unprecedented $102 trillion in 2024, governments are caught between opposing structural...