Global Blog

Next-Generation AI Platform: How to Build and Scale

Discover how to build a scalable enterprise AI platform, connect proprietary data, and capture real business ROI beyond individual productivity gains.

Why agentic marketing projects stall at the first agent

A collection of isolated AI agents will not transform marketing operations. Discover why true agentic marketing requires connected decisions, persistent memory across cycles, and marketer-governed...

We're fixing the workflow, not the margin

Most insurers have pointed their AI programmes at the expense ratio. I suggest they should be focussed at the loss ratio. Two conversations in the...

When a property firm needs a Chief AI Officer

In many property firms, AI adoption has started with a pilot, a few licences and a promise to come back to the board with a...

AI ROI: How CFOs can approve with discipline, from pilot to scale

Every company that approves budget for artificial intelligence runs the same risk: celebrating a technically flawless pilot that does not move a single line of...

When AI Recommends Your Bank: The GEO Revolution

Online brand visibility is shifting from clicks to AI recommendations in ChatGPT, Gemini, and Google AI Overviews. In this study with VizibAI, Artefact introduces Generative...

Europe, China, US: Three different AI races on the same track

The International Federation of Robotics counted 542,000 industrial robot installations worldwide in 2024. China took 295,000 of them, more than half. Europe installed about 85,000,...

Foundation models: When they become a commodity, where will enterprise competitive advantage come from?

If every company can access AI of comparable capability, what will differentiate tomorrow’s market leaders? The answer lies not in the model itself, but in...

Breaking through the AI transformation bottleneck: Rebuilding organizational capabilities

Enterprise investment in AI is reaching unprecedented levels, yet only a minority of organizations are successfully translating that investment into value at scale. The gap...

What the Battle of Red Cliffs can teach us about enterprise AI transformation

The Battle of Red Cliffs is often remembered as a story of an outnumbered force defeating a much larger army. But from an enterprise AI...

Why GEO in China is different from the West

Generative Engine Optimization (GEO) is becoming a new priority for brands seeking visibility in AI-powered search. But in China, simply importing a Western GEO playbook...

China AI transformation: Slow and steady wins the race

AI is advancing at unprecedented speed, and the pressure to keep up is everywhere. Companies are racing to adopt the latest tools, benchmark against competitors,...