Global Blog

The Sovereignty Imperative: Owning What Compounds in the Age of AI

On 1 July 2026, Palantir's Alex Karp went on CNBC and said what most enterprise leaders think privately but rarely say on air: on the...

Thinking in the age of AI

Intelligence has never been cheaper. Thinking has never been more expensive. Unfortunately, most organizations budget for the first and starve the second. AI content has...

From Mobile Money to AI Agents: why Africa's next leapfrog is already within reach

Automation. Speed. Scale. Everything luxury has always refused. And yet, AI agents may be the first technology capable of delivering what the industry has promised...

Knowledge graphs and context engineering

We are entering an era where AI agents have officially moved from acting as passive assistants to autonomously owning decisions. From incident response to credit...

Seeing the invisible - Luxury in the age of agents: Artefact’s perspective

Automation. Speed. Scale. Everything luxury has always refused. And yet, AI agents may be the first technology capable of delivering what the industry has promised...

Agentic commerce: When buying becomes delegating

In just a few years, generative AI has moved from novelty to default front door. Large language models (LLMs) already attract close to 45 billion...

How companies can foster LGBTQIAPN+ inclusion through meaningful structural change

Every year, Pride Month drives campaigns, content, and brand initiatives around the LGBTQIAPN+ cause. It is an important moment for visibility, but the market itself...

Own channels, real data: Why CRM strategy must be a C-Suite decision and why it rarely is

Most CRM and CDP projects I work on in Germany don't fail because of the technology. They fail before the first data pipeline is built....

Beyond the Sandbox: How to unlock measurable business value from agentic AI

While AI promises faster service and nuanced decision-making, much of that potential remains trapped in the experimental sandbox. Discover how leading organizations are moving past...

Waiting for AI to mature is a bet you may not survive - Why the UK property sector's instinct to wait is its biggest risk, and where to actually start

I have now met with countless property executives who are genuinely surprised at the low pace of AI adoption inside their own firms, despite having...

The self-driving enterprise: Why carmakers need agentic AI before fully autonomous cars

The automotive industry is in the grip of a paradox. OEMs are spending billions to develop vehicles that can sense their environment, reason about risk,...

Agentic AI and the Future of Always-On Measurement

Artefact’s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows...