Artefact Value By Data

Karl Wirth, Chief Product & Technology Officer, and Luma Dahlbacka, Senior Director, Digital Experience Management at TREASURE DATA – Data Driven CX and Personalization in Financial Services

Customer expectations are rapidly evolving due to advancements in digital experiences across various industries. In financial services, customers demand real-time updates and seamless processes. This expectation drives the need for greater transparency and efficiency in financial transactions and services. In addition to that, AI plays a critical role in addressing industry challenges in retail banking, particularly in enhancing customer experience and ensuring regulatory compliance.

Jean-Pierre Jeunet, Film Director, and Elisha Karmitz, CEO of mk2 and Producer, at the Adopt AI Summit – What impact will AI have on the film industry?

The Artefact AI Film Festival aims at showcasing talents using artificial intelligence technologies in production and creation. The festival, chaired by Jean-Pierre Jeunet and featuring notable industry figures, emphasizes the inclusion of directing, acting, production, and digital content creation. The festival opens applications the day after the announcement, with submissions due by October 1st. Selected videos will be available online for public voting, and MK2 will choose 20 projects for the final jury evaluation.

Adrien Vesteghem, AI Program Director at BNP Paribas, at the Adopt AI Summit – Under the hood of the Banking Industry: The AI revolution with BNP Paribas

Adrien Vesteghem is the AI Program Director at BNP Paribas, where he has structured and launched a major transformation program for all business lines across the bank. He oversees the delivery of AI engines, from ideation to change management, with initial implementations in fraud detection and inbound management. He also focuses on AI risk management and promotes employee acculturation, especially with a focus on Generative AI.

Félicité Herzog, Chief Strategy & Innovation Officer at Vivendi, Rhys Nölke, CDO at Bertelsmann at the Adopt AI Summit – AI for media

Vivendi and Bertelsmann integrate AI into various operations such as tagging, creating advertising content, and book recommendations. Vivendi is working with Microsoft on a voice-based book recommendation tool. These applications demonstrate the broad impact of AI on creative and operational processes. AI's ability to automate and enhance these tasks significantly improves efficiency and opens new avenues for innovation in content creation.

Vincent Wang, Chief Digital Officer at LEGRAND, at the Adopt AI Summit – How to augment the workforce with Gen AI?

Vincent Wang is the Chief Digital Officer at Legrand since 2022. He oversees digital transformation initiatives and integrates advanced technologies to improve operational efficiency and customer engagement. Prior to this, he worked at Accenture and SFR, focusing on digital strategy and product management. Vincent holds a Master’s degree from HEC Paris and from Mines Paris, completed in 2012. His work at Legrand includes leveraging technologies like generative AI to enhance customer support and product management.

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