EN Archives - Page 19 of 51

Vincent Wang, Chief Digital Officer at LEGRAND, at the Adopt AI Summit – How to augment the workforce with Gen AI?

Vincent Wang is the Chief Digital Officer at Legrand since 2022. He oversees digital transformation initiatives and integrates advanced technologies to improve operational efficiency and customer engagement. Prior to this, he worked at Accenture and SFR, focusing on digital strategy and product management. Vincent holds a Master’s degree from HEC Paris and from Mines Paris, completed in 2012. His work at Legrand includes leveraging technologies like generative AI to enhance customer support and product management.

Frédéric Gimenez, CDO at TotalEnergies, at the Adopt AI Summit – How AI supports digitalization strategy

At TotalEnergies, Frédéric leads various digital initiatives, focusing on enhancing operational efficiencies and supporting the company's transition to sustainable energy solutions. His strategic vision and innovative approach have been instrumental in driving technological advancements and fostering impactful digital strategies within the organization.

Matthieu Grymonprez, Global CDO & CIO of Adeo at the Adopt AI Summit – Foster the development & industrialization of AI within a global group

Matthieu Grymonprez is an alumnus of the prestigious Ecole Polytechnique, currently CDO & CIO of Adeo. With a strong background in engineering and technology, he led significant projects in software development, cybersecurity, and IT infrastructure. His strategic vision and innovative solutions have enhanced the technological capabilities and operational efficiencies of his organizations, driving impactful advancements and digital strategies at Adeo.

Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

Pierric Duthoit’s career includes significant roles at major tech companies; he was previously the Country Business Director for Meta (formerly Facebook) in France and also held executive positions at Google. He is the Chief Digital Officer at Coty, a leading global beauty company known for pioneering innovations in the fragrance industry, such as marketing novelties and influential scents.

Mastering Summer 2024 Travel Advertising: Strategies for Success

At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and we’ve uncovered some of the important points to consider if you want to succeed in the very competitive environment of digital media.

Xavier Perret, Director of Microsoft Azure France at the Adopt AI Summit – AI is not creative, you are!

With over two decades of experience in IT and the internet industry, currently, he oversees the development of Microsoft's Azure solutions, including infrastructure, AI services, mixed reality, IoT, and developer engagement. He has also authored two books on digital transformation.

Aymeric Augustin, CTO at Qonto, and Gabriel Hubert, CEO & Co-founder of Dust – Gen AI adoption at fast-growing companies

Qonto uses Dust to automate certain tasks, increasing productivity by 20%. For example, AI checks incorporation documents to identify prohibited activities, reducing processing time from 15 to 12 minutes. The development and implementation of these solutions take approximately two weeks, with an immediate return on investment.

Stephan Hadinger, CTO at Amazon Web Services at the Adopt AI Summit – Safety First: Gen AI under High Protection

Stephan Hadinger discussed AWS’s extensive experience with AI, the specific challenges posed by generative AI, and the measures AWS has implemented to ensure security and ethical use of AI.

Full-funnel media setup: Combining paid and organic social media strategies

To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other: paid social media expands reach to new audiences, while organic social nurtures a loyal following for free. Without an online presence to back up paid ads, brand trust can diminish. Integrating paid ads that align with organic content creates a cohesive consumer experience. Inconsistent messaging across channels can harm the overall marketing strategy and reduce consumer favorability.