Artefact Value By Data

Félicité Herzog, Chief Strategy & Innovation Officer at Vivendi, Rhys Nölke, CDO at Bertelsmann at the Adopt AI Summit – AI for media

Vivendi and Bertelsmann integrate AI into various operations such as tagging, creating advertising content, and book recommendations. Vivendi is working with Microsoft on a voice-based book recommendation tool. These applications demonstrate the broad impact of AI on creative and operational processes. AI's ability to automate and enhance these tasks significantly improves efficiency and opens new avenues for innovation in content creation.

Vincent Wang, Chief Digital Officer at LEGRAND, at the Adopt AI Summit – How to augment the workforce with Gen AI?

Vincent Wang is the Chief Digital Officer at Legrand since 2022. He oversees digital transformation initiatives and integrates advanced technologies to improve operational efficiency and customer engagement. Prior to this, he worked at Accenture and SFR, focusing on digital strategy and product management. Vincent holds a Master’s degree from HEC Paris and from Mines Paris, completed in 2012. His work at Legrand includes leveraging technologies like generative AI to enhance customer support and product management.

Matthieu Grymonprez, Global CDO & CIO of Adeo at the Adopt AI Summit – Foster the development & industrialization of AI within a global group

Matthieu Grymonprez is an alumnus of the prestigious Ecole Polytechnique, currently CDO & CIO of Adeo. With a strong background in engineering and technology, he led significant projects in software development, cybersecurity, and IT infrastructure. His strategic vision and innovative solutions have enhanced the technological capabilities and operational efficiencies of his organizations, driving impactful advancements and digital strategies at Adeo.

Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

Pierric Duthoit’s career includes significant roles at major tech companies; he was previously the Country Business Director for Meta (formerly Facebook) in France and also held executive positions at Google. He is the Chief Digital Officer at Coty, a leading global beauty company known for pioneering innovations in the fragrance industry, such as marketing novelties and influential scents.

Mastering Summer 2024 Travel Advertising: Strategies for Success

At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and we’ve uncovered some of the important points to consider if you want to succeed in the very competitive environment of digital media.

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