Artefact Value By Data

Generative AI: companies face the challenge of industrialization

PoCs in generative AI have proliferated, mainly in large companies. But few initiatives have been industrialized due to their complexity. Hanan Ouazan, Partner and Generative AI lead at Artefact, takes stock of the situation and looks at ways to improve in this article by Christophe Auffray, journalist at LeMagIT.

SAVENCIA GOURMET and ELECTROLUX PROFESSIONAL at the Adopt AI Summit by Artefact – Why does the acculturation of people matter for successful AI adoption

The discussion highlighted the significant challenge of AI adoption, noting that over 70% of digital and AI transformations fail due to poor data governance, quality processes, and cultural adoption. Both companies stressed the importance of embracing AI to stay competitive and ensure long-term survival. AI is essential for all sectors, with 80% of global marketers using it to enhance customer experience. The gap between AI leaders and laggards is expected to be wider than in previous digital transformations.

Data-driven Sales

The Allure of AI-Driven Advertising Meta’s initiative aims to simplify

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