Jérôme Bruhat, CEO of ROBERTET at the Adopt AI Summit – How does AI transform a core business
With nearly thirty years of experience at L'Oréal, including roles as Global Director of Maybelline and President of L'Oréal Germany and Japan, Jérôme Bruhat now leads the charge in data and digital transformation at Robertet, enhancing both product development and sustainability. Robertet, a family-owned company since 1850, specialising and a world leader in natural fragrances and flavours, collaborated with Artefact to explore how AI can enhance their creative processes, while keeping the traditionally human-centric nature of their industry.






