The setup of an affiliate program can shortly not become the best practice anymore. Networks, advertisers and even publishers need to keep an eye on changes in technical realities such as upcoming cookie restrictions in browsers and privacy policies, while simultaneously staying open to new affiliate business models in order to grow their program.
Advanced data science solutions - combined with experienced land agents - increase the likelihood of acquiring high occupancy care home sites.
Combining data exchange with generative AI enables banks to manage data more efficiently. This synergy promotes more personalized banking experiences while meeting the trust, legality and data accuracy requirements expected by their clients and stakeholders. Because the marketing sector faces the same challenges, Artefact has built a use case for improving persona creation, utilizing IBM’s Watsonx.ai platform powered by generative AI.
In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically Treasure Data. Data was gathered from an offline Data Warehouse and online web site tracking.
Emmanuel Malherbe, Head of Research Center at Artefact, met recently with Sid Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, to talk about marketing measurement.
Bertrand Brisou, Data & Analytics Director at Artefact, met recently with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss his work as leader and coordinator of Artefact’s global marketing and measurement initiative.
Aleksandra Semenenko, Director of Data Science & Global lead on Marketing Measurement at Artefact, recently sat down with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss the MMM models the company has been developing and the trends emerging with clients today.
Learn how incorporating Privacy by Design (PbD) principles into GenAI solutions is essential for data privacy.
At the "AI for Climate" networking event held on December 6, 2023, at COP28 in the UAE, Artefact brought together a diverse audience. The event provided a platform for participants to connect, collaborate, and engage in dynamic discussions surrounding climate challenges and potential solutions.
