EN Archives - Page 30 of 56

How Generative AI reinvents data sharing for more personalized, secure marketing

Combining data exchange with generative AI enables banks to manage data more efficiently. This synergy promotes more personalized banking experiences while meeting the trust, legality and data accuracy requirements expected by their clients and stakeholders. Because the marketing sector faces the same challenges, Artefact has built a use case for improving persona creation, utilizing IBM’s Watsonx.ai platform powered by generative AI.

How we handled profile ID reconciliation using Treasure Data Unification and SQL

In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically Treasure Data. Data was gathered from an offline Data Warehouse and online web site tracking.

Pushing the boundaries of experimentation and measurement with innovative new modeling techniques

Emmanuel Malherbe, Head of Research Center at Artefact, met recently with Sid Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, to talk about marketing measurement.

How savvy marketing management can boost sales and solve sophisticated business questions

Bertrand Brisou, Data & Analytics Director at Artefact, met recently with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss his work as leader and coordinator of Artefact’s global marketing and measurement initiative.

Three trends paving the way for the future of marketing mix modeling

Aleksandra Semenenko, Director of Data Science & Global lead on Marketing Measurement at Artefact, recently sat down with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss the MMM models the company has been developing and the trends emerging with clients today.

Safeguarding data privacy in a GenAI-driven future

Learn how incorporating Privacy by Design (PbD) principles into GenAI solutions is essential for data privacy.

The role of data and AI in empowering climate action

At the "AI for Climate" networking event held on December 6, 2023, at COP28 in the UAE, Artefact brought together a diverse audience. The event provided a platform for participants to connect, collaborate, and engage in dynamic discussions surrounding climate challenges and potential solutions.

Generative AI Unveiled for CIO: Strategies and Solutions

Artefact hosted an exclusive seminar in our Shanghai office tailored specifically for Chief Information Officers (CIOs) to delve into the world of Generative AI (GenAI) corporation landing in strategies and solutions. With approximately 15 CIOs in attendance, the seminar proved to be an enlightening gathering of industry IT peers.

Snowflake’s Snowday ’23: Snowballing into Data Science Success

As we reflect on the insights shared during the ‘Snowday’ event on November 1st and 2nd, a cascade of exciting revelations about the future of Snowflake awaits us. This article dives into the noteworthy data science features unveiled during the event, shedding light on the innovation and advancements that took center stage.