EN Archives - Page 30 of 64

Full-funnel media setup: Combining paid and organic social media strategies

To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other: paid social media expands reach to new audiences, while organic social nurtures a loyal following for free. Without an online presence to back up paid ads, brand trust can diminish. Integrating paid ads that align with organic content creates a cohesive consumer experience. Inconsistent messaging across channels can harm the overall marketing strategy and reduce consumer favorability.

Jacques Attali, Writer & President of Attali Associates – Closing speech at the Adopt AI Summit

Jacques Attali is a French economist, writer, and senior civil servant. He served as a special advisor to French President François Mitterrand from 1981 to 1991. Attali founded and led the European Bank for Reconstruction and Development (EBRD) and has authored numerous books on diverse subjects, including economics, history, and sociology. He is also the founder of Positive Planet, an organization focused on promoting sustainable development worldwide. Attali is renowned for his influential thoughts on globalization, technology, and future societal trends.

Brune Poirson, Chief Sustainability Officer & Exec. Committee Member at ACCOR at the Adopt AI Summit – How to combine the use of AI and environmental transition

Brune Poirson, former Secretary of State for Ecological and Environmental Transition (2017-2020), is now the Chief Sustainability Officer at ACCOR. Poirson’s current mission is to guide ACCOR, a global hospitality company, toward a sustainable model amidst accelerating climate change and social inequalities.

Hanan Ouazan, Partner & Generative AI Lead at Artefact at the Adopt AI Summit – Generative AI Introduction

Hanan Ouazan has graduated from Ecole Normale Supérieur and Ecole Centrale de Lille in ML and AI. He joined Artefact almost 10 years ago and has been for the past few years the Lead for Generative AI.

Enrique Martinez, CEO of FNAC DARTY at the Adopt AI Summit – How AI drives a new cycle of innovation and transformation

Enrique Martinez joined the group in 1998 and has been CEO since 2017. He has expanded the company's operations to 13 countries, employing nearly 25,000 people and managing over 1,000 stores. Fnac Darty is a leading European retailer in home appliances and consumer electronics, and the second largest e-commerce player in France. Under his leadership, Fnac Darty has excelled in omnichannel retailing, merging digital and physical sales platforms.

Octave Klaba, Founder and President of OVHCLOUD at the Adopt AI Summit – The Cloud adoption of AI

Octave Klaba is the founder and chairman of OVHcloud, a leading global cloud infrastructure provider offering web hosting, dedicated servers, and cloud solutions. He studied at ICAM (Institut Catholique d'Arts et Métiers) in Lille, where he developed his engineering expertise. In 1999 he founded OVH, which has grown to become one of Europe's largest cloud computing companies with numerous data centers worldwide. Octave Klaba is a strong advocate for European tech sovereignty, emphasizing the importance of independence from non-European cloud giants.

Stanislas Niox-Chateau, CEO of DOCTOLIB at the Adopt AI Summit – Building the healthcare we all dream of, thanks to AI

Stanislas Niox-Chateau co-founded Doctolib in 2013, which quickly became a leader in e-health across Europe, dramatically improving how patients connect with healthcare providers. Doctolib quickly became a leader in e-health across Europe, dramatically improving how patients connect with healthcare providers. The platform serves 380,000 healthcare professionals and attracts 80 million patient visits each month.

Christophe Fanichet, CEO of SNCF VOYAGEURS at the Adopt AI Summit – AI Ambition

With over 20 years of experience in transportation and technology leadership, Christophe Fanichet has played a pivotal role in transforming SNCF Voyageurs. It is a division of the French national railway company focused on passenger transport, optimizing travel experiences through advanced technologies and extensive rail services.

Jérôme Bruhat, CEO of ROBERTET at the Adopt AI Summit – How does AI transform a core business

With nearly thirty years of experience at L'Oréal, including roles as Global Director of Maybelline and President of L'Oréal Germany and Japan, Jérôme Bruhat now leads the charge in data and digital transformation at Robertet, enhancing both product development and sustainability. Robertet, a family-owned company since 1850, specialising and a world leader in natural fragrances and flavours, collaborated with Artefact to explore how AI can enhance their creative processes, while keeping the traditionally human-centric nature of their industry.