In the dynamic world of digital marketing and data monetization, the retail sector has always been a pioneer, leveraging its vast data resources to open new revenue streams.
Explore Performance Max (Pmax) evolution 2 years after launch: Challenges, Google's changes, and its transformative impact on online advertising.
This is Part 1 of a two-part series on how to effectively leverage first-party data in marketing. In this part, we clarify definitions...
The data & AI consultancy reveals the impact of AI on business productivity in a new white paper. Read the article in french on Challenge.
With the advent of generative AI and tools like chatbots, the volume of conversational data is poised to skyrocket. Already a...
Thanks to the launch of generative AI tools like ChatGPT, AI in marketing has been the hottest of topics for the past year.
Google Text Ads Meet ChatGPT and Writesonic: an experience report. The term AI has become an integral part of the digital world.
Rahul Arya wrote an article for Think with Google about privacy in the ever-evolving digital landscape, as maintaining privacy becomes...
In today's digital age, the antiquated idea of centralised data governance is obsolete. Decentralised Data Governance offers agility...
