Advising a leading insurance company in its SEO strategy
What should be the optimal allocation of editorial and linkbuilding resources in order to be competitive in an insurance industry?
Stress in the NHS: why the UK pharmacy industry needs to embrace data
In the first blog of our series, we explore what the current state of the NHS means for the pharmacy industry...
An expert’s view of data governance
Our Consulting Director Benelux Ties Carbo, recently discovered that Funnel's views on data governance needed some extra polishing and clarification. In an interview with Funnel he dives into the key strategies of data governance to consider.
Six weeks to define a data strategy: How Artefact helped a wellness tech leader articulate and align with a company’s data vision.
In the data world, the concept of "data for data's sake" is meaningless. At Artefact, our philosophy has always been that data strategy...
Affiliate Marketing: From Fundamentals to Innovations
Boost your growth with affiliate marketing through international partnerships and performance-driven tactics. Leveraging our in-house solutions, Artefact affiliate marketing offers real-time tracking and targeted engagement to enhance brand visibility and conversions.
CDP is the Key: Unlocking the Value of Customer Data in Banking and Insurance
In today's data-driven world, customer data has become a strategic asset for businesses across various industries. Retail banks and...
Unlock revenue growth with data-driven digital marketing maturity?
Artefact's approach included developing a comprehensive maturity assessment, identifying opportunities for advanced use cases, and...
MENA data experts: 3 mindset shifts to help your brand build a stronger personalisation foundation
About one-third of chief marketing officers in the Middle East and North Africa (MENA) say they’re investing in personalisation this year.
Encoding categorical features in forecasting: are we all doing it wrong?
We propose a novel method for encoding categorical features specifically tailored for forecasting applications.
