Making the most of limited data with AI and modelling
Learn how to leverage a limited amount of first-party data with AI and modelling.
Amazon Marketing Cloud (AMC) launches a new feature to quantify the business impact of your media strategy
Discover what our experts have to say about the new "Flexible Shopping Insights" feature just rolled out by Amazon Marketing Cloud (AMC). You'll learn everything there is to know about this major change that will revolutionize strategic brand deployment on Amazon. First, a quick review of the basic principles of AMC.
Data privacy today: Why it’s essential for customers – and business success
In this interview between Google and Artefact Benelux, we dive deeper into privacy and how to unlock succesful, durable AI-powered marketing.
Will generative AI revolutionize content creation?
You’re reading the second chapter of the six-part guide, "AI at every stage of the customer journey".
How we interview and hire software engineers at Artefact
We go through the skills we are looking for, the different steps of the process, and the commitments we make to all candidates.
Travel media: Smarter traveler engagement for brands; new revenue streams for hotels and airlines
In the dynamic world of digital marketing and data monetization, the retail sector has always been a pioneer, leveraging its vast data resources to open new revenue streams.
Performance Max – 2 Years Later: How Do We Feel Now?
Explore Performance Max (Pmax) evolution 2 years after launch: Challenges, Google's changes, and its transformative impact on online advertising.
The power of first-party data: Driving the future of data-driven marketing
This is Part 1 of a two-part series on how to effectively leverage first-party data in marketing. In this part, we clarify definitions...
Artefact survey on the impact of generative AI
The data & AI consultancy reveals the impact of AI on business productivity in a new white paper. Read the article in french on Challenge.
