Retail Media: An indispensable asset for brands
While Retail Media represented only 9% of digital media investments for brands in 2019, it will soar to 43% of these investments in 2023...
AI & Growth/Profit hacking at Friends of Search 2023
What is the impact of AI on the PPC community and how are companies/marketers adapting to this ever-changing field? See our takeaways from FOS23.
Friends of Search 2023: What’s next in SEO?
In this article our SEO consultants will take you along through new trends and insights in the SEO landscape that were presented during this year’s Friends of Search event in Amsterdam.
The Power of AI Language Models in Search Engine Marketing & Optimisation
Search engines have been a staple in the digital landscape for over two decades and with the integration of AI language modelling, their role in providing relevant information is expected to grow even further.
How we deployed a simple wildlife monitoring system on Google Cloud
We collaborated with Smart Parks, a Dutch company that provides advanced sensor solutions to conserve endangered wildlife...
Deploying Stable Diffusion on Vertex AI
This article provides a guide for deploying Stable Diffusion model, a popular image generation model, on Google Cloud using Vertex AI.
Will ChatGPT replace Google?
At the beginning of December 2022, the general public discovered ChatGPT, but can it replace Google as a search engine?
Data Mesh: How decentralization democratizes data use across the enterprise
How can data mesh meet the challenges of centralized data architecture and contribute to better data usage by operational staff?
Why is the “data as a product” concept central to data mesh?
By applying product thinking to datasets and ensuring they have capabilities, domain teams can create data products.
