As we reflect on the insights shared during the ‘Snowday’ event on November 1st and 2nd, a cascade of exciting revelations about the future of Snowflake awaits us. This article dives into the noteworthy data science features unveiled during the event, shedding light on the innovation and advancements that took center stage.
Customer Data Platforms (or CDPs for short) have been popular in the market for some time now, but the category truly came to full fruition around 2016-2017. As the category formed, some CDP vendors evolved from other existing business products and others started as pure CDPs, even the marketing clouds took notice of this fast emerging category. Today, the CDP is an established global category recognized by Forrester and Gartner, and has a thriving ecosystem of vendors with varying viewpoints and capabilities.
43% of people say they'd switch from their preferred brand to a second-choice brand if the latter provided a good privacy experience. With that in mind, providing consumers with a privacy-safe shopping journey can no longer be an afterthought. So what are the most effective ways for brands to collect first-party data, deliver relevant ad experiences, and analyse and measure results with minimum gaps — all in a privacy-safe way?
Author Charbel Naba Software Engineer Artefact
Learn how to leverage a limited amount of first-party data with AI and modelling.
Discover what our experts have to say about the new "Flexible Shopping Insights" feature just rolled out by Amazon Marketing Cloud (AMC). You'll learn everything there is to know about this major change that will revolutionize strategic brand deployment on Amazon. First, a quick review of the basic principles of AMC.
In this interview between Google and Artefact Benelux, we dive deeper into privacy and how to unlock succesful, durable AI-powered marketing.
You’re reading the second chapter of the six-part guide, "AI at every stage of the customer journey".
We go through the skills we are looking for, the different steps of the process, and the commitments we make to all candidates.
