Artefact Value By Data

AI for sustainability: sustainable solutions in industry

As the global regulatory pressure around sustainability in industry intensifies, one question is coming to the fore: how can companies adopt smarter and more sustainable consumption practices? Artificial Intelligence (AI) has emerged as a strategic ally in this scenario, enabling smarter decisions, optimized processes and lower carbon emissions in intensive production chains. In this article, we explore some examples of how the industry is applying AI to tackle energy challenges at scale, and how Artefact is standing out by accelerating the transition to more sustainable, efficient and data-driven operations.

IT/OT Convergence: The path to industrial excellence

Imagine a scenario where every operational data point of an industry is continuously captured, organized, scalable, and free from cyber threats. This is the concept of IT/OT (Information Technology/Operational Technology) convergence, an evolution where the synergy between data and technology optimizes efficiency, security, and innovation in manufacturing, enabling high-quality data and robust security that support reliable and strategic decisions.

How AI-Driven Personalization Is Powering the Next Era of BFSI Engagement

Key insights from our webinar with Artefact, MoEngage and Treasure Data. We see firsthand how complex and urgent it is for BFSI organizations to evolve how they engage customers. It’s not just about going digital. It’s about going intelligent: using AI to personalize interactions, automate decisions, and build trust at every step of the customer journey.

Adapted and robust, AI is a partner for the future

The Artefact Research Center's mission is to foster an innovation ecosystem around AI and data by encouraging collaboration between university professors and representatives of international partner companies. The goal: cutting-edge research driven by data and the industrial applications of its partner companies.

Private banking takes the lead

In the face of upheavals of all kinds, private banking plays on its values to stay the course. For its customers and to meet its own challenges, it intends to be present. That's what the Forum de la Gestion Privée 2025 is all about.

Marketing Measurement at Work: Learnings from Nike

Learnings from Nike's marketing measurement journey emphasize the significance of a business-first mindset, the evolution of a tailored measurement toolkit, seamless integration into business processes, and fostering a data-driven culture to drive sustainable success.

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