Artefact Value By Data

Adapted and robust, AI is a partner for the future

The Artefact Research Center's mission is to foster an innovation ecosystem around AI and data by encouraging collaboration between university professors and representatives of international partner companies. The goal: cutting-edge research driven by data and the industrial applications of its partner companies.

Private banking takes the lead

In the face of upheavals of all kinds, private banking plays on its values to stay the course. For its customers and to meet its own challenges, it intends to be present. That's what the Forum de la Gestion Privée 2025 is all about.

Marketing Measurement at Work: Learnings from Nike

Learnings from Nike's marketing measurement journey emphasize the significance of a business-first mindset, the evolution of a tailored measurement toolkit, seamless integration into business processes, and fostering a data-driven culture to drive sustainable success.

Artificial Intelligence: Key enablers for achieving real productivity gains

Vincent Luciani, co-founder and Executive Chairman of Artefact, emphasizes that artificial intelligence (AI) must be concretely integrated into a company's collective processes, if it is to deliver real productivity gains. The entrepreneur will be taking part in the MKIA, an event organized by Maddyness and dedicated to AI, at the Salle Gaveau in Paris, on Tuesday April 29.

An innovator’s approach to data and AI in travel, tourism and transportation: The Bridge interview of Florent Bernard, Managing Partner at Artefact

Florent Bernard is Managing Partner and Global Co-Lead of the Travel, Tourism & Transportation Practice at Artefact. Since joining the company in September 2022, he has spearheaded Artefact’s work in large-scale data transformation projects, supporting clients such as Accor, Groupe Barrière, VINCI Airports, Air France, and SNCF in redefining their data strategies.

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