22 June 2021 Shopping for gifts is a struggle for me. Especially when it comes to gifting my mom. A couple of weeks ago, I was looking for some ideas for her birthday. As usual, I was late and as usual, I was pretty uninspired.
21 June 2021 Data-Driven Marketing | This seems the perfect moment for the widespread adoption of Customer Data Platforms or CDPs.
21 June 2021 The potential for transforming data into value through product, service or process innovation is immense, and companies that succeed in doing so outperform their competitors. Yet, only 30% of data-driven transformation projects achieve their objectives, often stumbling on scaling up.
14 June 2021 A step-by-step guide on how to detect, outline and classify farm plots on satellite images. This article is part of a 2-article series about satellite images processing applied to agriculture.
3 June 2021 Learn how to improve customer satisfaction and create added-value using Google Contact Center AI. Read about the key outcomes of the webinar on March 30th presented by Matthieu Myszak - Data Consulting Director, Artefact and Julien Tribout - Sales Lead Google Contact Center AI.
27 May 2021 In this following article of a large series of posts dedicated to demand forecasting, we will focus on how to model promotions, a key driver in sales forecasting, looking at what a typical promo dataset looks like, how features should be crafted, with a step-by-step example in Python, and how complex promotional granularity can be dealt with.
24 May 2021 Fabien Cros, Data Consulting Director, Artefact, describes a seamless world where a sales team can operate via a centralised sales command centre (SCC), and more importantly, how this world is adaptable now.
17 May 2021 Google keeps innovating: Responsive Search Ads are now the standard advertising type
11 May 2021 Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.
