This year the Artefact Benelux SEO-team was attending Friends of Search 2025! This article will cover key SEO findings and strategies shared at the Friends of Search event, including insights on omnichannel visibility, Binance’s SEO growth, the evolving role of structured data, and the future of SEO in an AI-driven world.
AI may be making the headlines, but Vincent Luciani is keeping a relatively low profile. Yet his company, Artefact, is a true success story from which many entrepreneurs can draw inspiration. As a child, Vincent Luciani was passionate about chess. Although he often won against his little friends, he systematically lost out to the first artificial intelligences. “So, from an early age, I was confronted with AI,” smiles this pragmatist, for whom the best way to dominate it... is to create it. AI may be making the headlines, but Vincent Luciani is keeping a relatively low profile. Yet his company, Artefact, is a true success story from which many entrepreneurs can draw inspiration. As a child, Vincent Luciani was passionate about chess. Although he often won against his little friends, he systematically lost out to the first artificial intelligences. “So, from an early age, I was confronted with AI,” smiles this pragmatist, for whom the best way to dominate it... is to create it.
On February 27th, Artefact successfully held its third annual luxury industry sharing session. The event brought together experts from Alipay, Alibaba Cloud International, Tencent Cloud International, and representatives from leading luxury brands to explore innovative AI approaches to reignite engagement with Chinese luxury shoppers and to drive new growth in the industry.
As we enter 2025, artificial intelligence (AI) is transitioning from experimental research to real-world applications across industries. Below is a deeper dive into the critical trends shaping AI’s future, supported by relevant statistics and consumer-focused insights.
The fight for women’s rights has spanned centuries, marked by both significant victories and persistent challenges. A key milestone came in 1792 with Mary Wollstonecraft’s groundbreaking work, A Vindication of the Rights of Woman, which advocated for women’s education. Then the suffrage campaigns of the 19th and early 20th centuries fought vehemently to extend voting rights to women. New Zealand became the first country to grant women the right to vote in 1893, with Australia, Finland, and Norway following suit by 1913. Throughout the 20th century, feminism evolved, pushing for greater gender equality in pay, political representation, and autonomy.
The rapid adoption of AI agents has major implications for who captures value in consumer transactions—particularly who owns the end customer. In the pre-internet era, the balance of information between retailers and brands was relatively even: Retailers had access to granular, receipt-level data and brands could gather “sell-through” information across the broader market.
Florence and Céline talk about how AI is revolutionizing the workplace, improving productivity, creating new opportunities, and transforming the way employees collaborate.
Digital advertising and measurement are evolving fast, driven by privacy centric measures. These driving forces consist of changing legislation, growing awareness for data ethics, privacy enhancing browsers and hardware, developments such as Google’s Privacy Sandbox and data clean room solutions. Also, there are ‘new kids on the block’ introducing zero-party data technologies such as AI agents, customer questionnaires for data collection, personal data wallets where customers are in control of their data.
In the context of slow growth in the global luxury market, Chinese consumers remain a significant force. However, their consumption behavior is undergoing notable changes.
