Global Blog

AI-Controlled Ads: The Future of Advertising

When OpenAI announced Atlas, its new ChatGPT-powered browser, it didn’t just launch another product. It opened a door, one that leads into the next era...

Data Platforms for the Agentic Era

Most companies are not ready to replace a dashboard era data stack with an AI stack. Salesforce's latest State of Data & Analytics indicates that...

Revolutionizing Retail with AI Agents – Is the Industry Ready for It?

Retailers operate in a competitive and dynamic environment, facing challenges from price sensitivity to complex logistics. To thrive, they must adopt innovative solutions that streamline...

Master Context Management: The Evolution Beyond Master Data Management

For two decades, Master Data Management (MDM) gave organizations a single source of truth for customers, products, and suppliers so analytics and operations could run...

Case Study: Accelerating GenAI adoption in commodity trading

When a leading global commodity trading company sought to accelerate its AI transformation, it turned to Artefact to turn potential into measurable performance. The goal...

Hybrid Agentic Organizations: The Next Operating System for the Enterprise

Every decade or so, the way companies organize themselves quietly changes – not through grand announcements, but through a series of accumulated decisions that suddenly...

GenAI adoption: A pragmatic roadmap for companies seeking impact

At Artefact, we have designed a proven methodology to help corporations move from exploration to sustainable impact. This article explains the journey, the challenges, and...

How to Build an Agentic Enterprise: The 4Ps of AI Transformation

How can organizations move from experimentation to true scale with generative and agentic AI? Over the past two years, many companies have launched promising pilots...

AI Lead Gen - Driving Growth in Distributed B2B Markets with Data & AI

Many industries sell into highly fragmented ecosystems composed of thousands of small, independent outlets spread across cities and regions - whether it is a global...

The Race to Black Friday: Why timing is the new performance metric

Originally coined by Philadelphia police in the 1950s to describe chaotic post-Thanksgiving crowds, “Black Friday” later gained a positive spin as the day stores turned...

Automate medical coding while reducing errors, thanks to Agentic AI

In our previous articles, we challenged conventional ROI models for AI and introduced a multi-layered, context-driven framework for measuring AI’s unique value.

Enriching the DIY experience: How ADEO uses AI to connect content and knowledge

Assortment optimization is a critical process in retail that involves curating the ideal mix of products to meet consumer demand while taking into account the many logistics...