Global Blog

The Economy of Intentionality: Executive Brand Experience in 2026

To understand the landscape of 2026, we must revisit the trajectory of the experience economy over the past few years. In the immediate post-pandemic period,...

Artefact is one of the Top 10 Leading Google Partners to Watch 2025-26

Data-driven transformation should feel like progress, yet petabytes of raw information often sit unused, proofs of concept stall, and siloed teams debate strategy while competitors...

AI Agents Aren’t Ready for Consumer-Facing Work – But They Can Excel at Internal Processes.

Agentic AI is transforming back-end operations for businesses. A European telecom reduced service call resolution time by 60%, saved over €1 million annually, and boosted...

Agentic AI: A User Guide to Process-Driven Transformation

Is Agentic AI simply an extension of the generative AI projects undertaken until now? The answer is no. The focus is no longer on local...

Synthesis of the AI for Health Insights – Adopt AI 2025

The Adopt AI International Summit 2025 took place on November 25th – 26th at the iconic Grand Palais in Paris. We were immensely honored to...

Synthesis of the AI for Industry Insights – Adopt AI 2025

We are proud to share with you the replays of the AI for Industry' Speakers who took the stage at Adopt AI and delivered outstanding...

Synthesis of the AI for Travel Insights – Adopt AI 2025

We are proud to share with you the replays of the AI for Travel' Speakers who took the stage at Adopt AI and delivered outstanding...

Synthesis of the AI for Retail & Consumers Insights – Adopt AI 2025

We are proud to share with you the replays of the AI for Retail & Consumers' Speakers who took the stage at Adopt AI and...

Synthesis of the AI for Finance Insights - Adopt AI 2025

We are proud to share with you the replays of the AI for Finance’ Speakers who took the stage at Adopt AI and delivered outstanding...

From CDP to Intelligent Growth - How Data and AI Are Powering the Next Wave of Marketing Transformation

In an era where every customer interaction produces a data point, marketing transformation is no longer just about technology adoption, it is about intelligence. The...

Artefact White Paper "The Agentic AI Advantage in Healthcare: Accelerating Pharma’s HCP-Centric Marketing from Insight to Outcome"

Artefact’s new ebook, The Agentic AI Advantage in Healthcare: Accelerating Pharma’s HCP-Centric Marketing from Insight to Outcome, demonstrates that agentic AI represents a major step...

Artefact White Paper “ESG in action: Turning sustainability data into business intelligence”

Over the past decade, sustainability shifted from the periphery of corporate reputation to the core of business performance. Artefact’s new ebook, ESG in Action, How...