Artefact MENA, a leading global provider of data consulting, data science, AI technologies and marketing services, has announced a strategic partnership with MoEngage, an industry-leading, insights-led Customer Engagement Platform.

This collaboration will help global businesses utilize AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands. Artefact is now part of the MoEngage Catalyst Partner program that is dedicated to helping brands scale at speed.

The benefits that this partnership will bring to businesses

The partnership between Artefact and MoEngage combines Artefact’s expertise in data consulting and digital marketing activation with MoEngage’s AI-powered functionalities, including its proprietary AI engines Sherpa and Merlin AI. This collaboration enables consumer brands to:

  • Optimize their data usage for improved decision-making;

  • Break down data silos across teams, enabling a more cohesive approach to data analysis;

  • Expect increased return on investment across their marketing activities;

  • Ensure they gain valuable insights for more effective marketing strategies;

  • And boost growth bu utilizing data-driven strategies to target and engage consumers effectively.


What both Artefact and MoEngage have to say about this partnership

“This strategic partnership with MoEngage, marks a pivotal moment in advancing customer engagement and data-driven marketing strategies. This collaboration represents a shared commitment to delivering cutting-edge solutions that drive tangible results and foster sustainable growth for our clients.”
Rahul Arya, CEO & Managing Partner at Artefact MENA
“At MoEngage, we have always advocated for data-driven decision-making and strategizing. At the core of our innovative offerings, be it AI-enabled insights or campaign optimization, is the innate drive to help brands become more and more consumer-centric. Our partnership with Artefact further underscores our desire to help global consumer brands offer meaningful, contextual, relevant, customer-centric experiences utilizing our combined proficiency when it comes to data and AI.”
Sanjay Kupae, Head Alliances and Partnerships, MoEngage

About Artefact

Artefact is a leading global consulting company dedicated to accelerating the adoption of data and AI to positively impact people and organizations. It specializes in data transformation and data marketing to drive tangible business results across the entire enterprise value chain.
Artefact offers the most comprehensive set of data-driven solutions per industry, built on deep data science and cutting-edge AI technologies, delivering AI projects at scale in all industry sectors. From strategy to operations, we offer an end-to-end approach and solutions: data strategy, data quality and governance, data platforms, AI Factory, data-driven customer experience and marketing ROI.
It employs 1500 staff across more than 20 countries with 23 offices (in Europe, Asia, North & South America, the Middle East, and Africa). The Group now supports over 1000 major international groups, including CAC 40 companies like L’Oréal, Carrefour, Sanofi, and Orange, as well as major international accounts like Samsung and Unilever, across various sectors such as Consumer Goods, Retail, Luxury, Telecoms, Health, Tourism, and Industry.

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About MoEngage

MoEngage is an insights-led customer engagement platform trusted by over 1,500 global consumer brands such as Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands in 59 countries use MoEngage to power digital experiences for over a billion monthly customers. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was named a Strong Performer in The Forrester Wave™ 2023 reports and the Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

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