• Artefact Benelux
  • 19/06/2024 3:30 pm
  • english

Artefact celebrates her 10th anniversary! In honour of this milestone, Artefact Benelux is hosting a celebration at their office in Utrecht. During this afternoon, we combine our roots with the future with AI for Marketing. The line-up of speakers is promising and after the presentations we will move the celebration to our iconic rooftop where we will toast to our 10th anniversary. Join the celebration by registering via the button on your right.

Agenda

  • 15:30 Walk in and welcome

  • 16:00 Opening and presentation: Data and AI as a Revenue Center – Using the Data Factory methodology to create tangible value with AI by Arnold Struik – Managing Partner Artefact Northern Europe

  • 16:25 Marketing Analytics & AI by Gijs van Eysden – Data & Measurement Lead at Google

  • 16:55 Keynote speech by Asa Carlo – Performance and Insights Lead & Ieva Aleksonyte – Senior Data Analyst at Basic-Fit

  • 17:15 Cheers to our 10th anniversary in the sun at our rooftop terrace

  • 17:30 Drinks & live DJ at the rooftop terrace

  • 19:00 End of the event

Speakers

Gijs van Eysden

Gijs van Eysden, Head of Data & Measurement

Google

Asa Carlo

Asa Carlo, International Performance & Insights Manager

Basic-Fit

Ieva Aleksonyte

Ieva Aleksonyte,

Basic-Fit

Arnold Struik

Arnold Struik, Managing Partner Europe

Artefact

Arnold is Managing Partner at Data & Consulting Artefact Europe, where he leads end-to-end data and AI-driven business transformation. With a background in strategy consulting at BCG and leadership roles at SparkOptimus and Royal Ahrend, he brings deep expertise in innovation, digital transformation, and sustainable business. He also co-founded Ahrend Hergebruik and serves on the board of Go Ahead Eagles.

Lennert de Rijk

Lennert de Rijk, Managing Partner

Artefact Northern Europe