Event

Artefact x Dolce&Gabbana - Retail Forum Milano 2024

AI & Beauty: Boost of innovation to define new standards in the beauty industry

Forum Retail is an event by iKN Italy, a leading company in the production and delivery of managerial training and business events. iKN conceived and produced the first edition of Forum Retail in 2000. In 2024, the 24th edition of what is now the largest technological networking hub for the Retail community will take place.

Dolce&Gabbana x Artefact

Artificial Intelligence (AI) is transforming the beauty industry by enabling the prediction of future trends through advanced analysis of market data and consumer preferences. Using machine learning algorithms, AI identifies new trends and emerging behaviors, allowing brands to anticipate customer needs and set new standards of innovation across the entire value chain, from product development to precision marketing.

Attend the Dolce&Gabbana x Artefact session on October 30, covering the following topic: AI & Beauty: Boost of innovation to define new standards in the beauty industry.
Get some invaluable insights from Elena Cerea, Global Marketing Director Makeup & Skincare at Dolce&Gabbana Beauty, and Michele Caruso, Consulting Director, Artefact Italy.

What you can expect:

3,000 Participants
200 Speakers
50 Case Studies
Over 5,000 square meters of exhibition area

SPEAKERS

Michele Caruso, Consulting Director

Artefact Italy

Graduated from the National University of Singapore, Serene spent 6 years in China (Shanghai) where she led Artefact China as Managing Director, Serene is now driving Artefact APAC from Singapore leading teams from SGP, HK, and KL to manage regional brands’ digital transformation. With an affinity for luxury Maisons and retailers, the Clients who grew with her range from LVMH, Dior, Chanel, DFS.

Elena Cerea, Global Marketing Director Makeup & Skincare

Dolce&Gabbana Beauty

Arrivé chez Artefact en 2017 après des expériences en digital marketing et conseil en stratégie, j’ai accompagné de nombreux annonceurs dans le développement de leur maturité Data Marketing. De la définition de stratégies d’acquisition et fidélisation jusqu’à l’industrialisation de cas d’usages IA innovants, j’aide les annonceurs à tirer profit de leurs données 1st party pour mieux piloter et maximiser leur retour sur investissement marketing de façon pérenne.