AI for E-Commerce: how to make your data work for you - Berlin

E-Commerce Expo Berlin

The conference will be presented in English

Embark on a transformative journey into the E-Commerce shark tank with Artefact at E-commerce Berlin Expo on February 22nd!

Our presentation, ‘AI for E-Commerce – How to Make Your Data Work for You’, serves as your survival guide, offering insights into the cutting-edge world of Data and GenAI. Here’s a snapshot of what to expect:

  • State of the Art Data Development: Explore the current landscape of data and GenAI development.
  • Challenges in E-Commerce and Retail: Address critical challenges, including utilizing data for predictions, navigating supply chain issues like delivery bottlenecks and transport costs.
  • Adapting to changes in customer behavior.
  • Data-Driven Processes: Understand the importance of data-driven processes in overcoming challenges.
  • Unlocking the Power of GenAI: Be inspired by the possibilities of GenAI and its transformative impact on your business.

Conference agenda in German

Begleiten Sie uns auf eine transformative Reise in den E-Commerce Shark Tank auf der E-Commerce Berlin Expo am 22. Februar!

Unser interaktiver Vortrag, ‘KI für E-Commerce – Wie Sie Ihre Daten für sich arbeiten lassen’, dient als Ihr Überlebensführer und gewährt Einblicke in die innovative Welt von Daten und GenAI.

  • State of the Art Datenentwicklung: Wie steht es um den Fortschritt im Bereich GenAI und Data?
  • Herausforderungen im E-Commerce und Einzelhandel: Gehen Sie entscheidende Herausforderungen an. Darunter die Nutzung von Daten für Vorhersagen, die Bewältigung von Lieferengpässen und Transportkosten in der Lieferkette sowie die Anpassung an Veränderungen im Kundenverhalten.
  • Datengetriebene Prozesse: Verstehen Sie die Bedeutung datengetriebener Prozesse bei der Bewältigung von Herausforderungen.
  • Die Power von GenAI entfesseln: Lassen Sie sich von den Möglichkeiten von GenAI inspirieren und erleben Sie seine transformative Wirkung auf Ihr Unternehmen.

Who We Are

Artefact is a leading global consulting company dedicated to accelerating the adoption of data and AI to positively impact people and organizations. We specialize in data transformation and data marketing to drive tangible business results across the entire enterprise value chain.

Artefact offers the most comprehensive set of data-driven solutions per industry, built on deep data science and cutting-edge AI technologies, delivering AI projects at scale in all industry sectors. From strategy to operations, we offer an end-to-end approach and solutions: data strategy, data quality and governance, data platforms, AI Factory, data-driven customer experience and marketing ROI.

Our 1500+ employees operate in 20 countries (Europe, Asia, Americas, Middle East, Africa) and we partner with 1000 clients, including some of the world's top 300 brands such as Samsung, L'Oréal and Sanofi.


Joachim Sontag

Joachim Sontag, Consulting Partner

Artefact Germany

Joachim Sontag, Consulting Partner at Artefact Germany, has more than 14 years of experience in Marketing Strategy, Project Management and Digital Transformation. Joachim is a highly experienced consultant and project manager in the field of digital transformation and data marketing. A particular focus of his work is supporting organizations on their journey to becoming insight-driven – through both his business and technical expertise.

Anna Rüde

Anna Rüde, Lead New Business & AI Transformation

Artefact Germany

With over 15 years of experience in the fields of digitalization and transformation, Anna oversees the Business Development division at Artefact. Her mission is to break down barriers and fears associated with data and AI, empowering individuals and organizations to meaningfully harness GenAI for problem-solving and goal achievement, and to perceive change and innovation as an opportunity.